Matrax Pens Deal with Mercedes-Benz Stadium
Matrax Pens Deal with Mercedes-Benz Stadium: 2019’s Sports Facility of the Year closes on the acquisition of a 108,150 square foot Matrax heavy duty turf protection event flooring system
Mercedes-Benz Stadium is a sports and entertainment stadium located in the heart of Atlanta, Georgia that serves as the official home to NFL’s Atlanta Falcons and MLS’ Atlanta United. In 2019, the stadium was named Sports Facility of the Year at the annual Sports Business Awards and was also named Facility of the Year at the World Football Summit this past September in Madrid. The stadium is host to a wide array of major sporting and non-sporting events including Super Bowl LIII, the college football national championship, the 2018 MLS Cup and MLS All-Star game and will play host to the Men’s NCAA Final Four in April of 2020. Over the years, the stadium has hosted major music artists such as Garth Brooks, Kenny Chesney, Taylor Swift, Beyoncé, Jay-Z, and Ed Sheeran. Most recently, the venue was host to George Strait, joined by musical guests Christ Stapleton, Chris Janson, and Ashley McBryde.
As the intensity and frequency of non-sporting events continues to increase at stadium venues like Mercedes-Benz Stadium, there is greater demand to ensure the playing surface is protected from heavy loads and vehicular traffic. Where other field covering systems are designed from a flooring perspective, Matrax was engineered with temporary road building and heavy vehicular traffic in mind.
To meet the increasing operational demands, an official request for proposal was issued by the stadium in July 2019 seeking 108,150 square feet of heavy duty, drivable flooring. Additionally, Matrax was able to broker the re-sale of the depreciated asset, thus offering additional value to the RFP process.
“As a world class venue, we hold all of our vendors to the highest standard. Matrax was selected for its proven track record of superior field performance and durability. Matrax is a solid investment for our operations and will be an integral component to our success on the field during these non-sporting events.” David Duernberger, Director of Stadium Operations, Mercedes-Benz Stadium
The first deployment of the new Matrax 4×4 HD system will occur in early November 2019 to support an epic weekend of live music to include musical artists Keith Urban, Blake Shelton, Sam Hunt, Sugarland, Judah & the Lion, Cale Dodds, Eric Church, Luke Combs, Brothers Osborne, and Caylee Hammack.
Matrax has become the system of choice by many industry professionals and has been utilized at countless notable venues worldwide including but not limited to Banc of California Stadium, Petco Park, Fenway Park, Yankee Stadium, San Siro Stadium, MetLife Stadium, and Gillette Stadium.
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