Brand switch for Massereene Golf Club: Massereene Golf Club in Northern Ireland has recently changed its cutting fleet to Toro. The significant overhaul was driven by performance, reliability, and reassurance in the brand and dealer service in Keys Brothers who managed the deal.
For the parkland course with narrow fairways and small greens, accuracy is the key to successful play. The same rule applies for cutting these areas. It needs to be precise and exact and Course Manager Mark Cassidy knew it would be Toro that could best handle these intricacies.
Brand switch for Massereene Golf Club
“I’ve been working as a greenkeeper for 35 years and know what’s required to deliver the best results,” he says. “I know from experience that when it comes to performance Toro is what we can rely on when it comes to ensuring the best finish across the course, but it especially withstands the test in the trickier areas. We couldn’t be happier with the results.”
Trusting in the brand’s performance is equally as important as ensuring a top quality finish, and this was something the club as a whole needed to get behind.
Mark explains: “The committee was of course involved in the decision to move away from our previous supplier and bring Toro on board – everyone needed to be in agreement that this was the best route forward for the club to guarantee its success over the next five years. We had to consider the tournaments we were hosting, machinery servicing and backup and support.
“For the ISPS HANDA World Invitational for example, Toro stepped forward with loan machines for us to use in preparation for and throughout the event. We were well supported and the view from everyone was that using Toro guaranteed the immaculate presentation we needed.”
The maintenance support and customer service from Keys Brothers completed the package and the club will take advantage of a full service plan from the dealer including regular sharpenings, new blade fittings and preset checks.
“We don’t have a mechanic but by having the maintenance supplied by Keys Brothers it’s like we do. It enables us to be consistent with our records and keep on schedule. It guarantees peace of mind when it comes to health and safety too.”
The deal comprises a full cutting fleet of greens, tees, fairways and rough mowers including hybrid cutting options such as the Reelmaster 5010-H and three new Workman models in a utility vehicle refresh.
Andy Keys, Company Director for Keys Brothers, says: “Massereene is a club with big plans and aspirational goals. They didn’t want the equipment they were using holding them back. By talking to us they realised there was a way to have the quality machinery and the support they needed in a comprehensive package that brings better value for money. Now they have a fixed price for the machines and the maintenance and no unexpected bills or unwelcome surprises like they were having before.”
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