A journey into the Green Heart of Innovation
A journey into the Green Heart of Innovation: In his role as bridge between R&D and consumers, the expert agronomist Fabio Banin is the voice of the first chapter of “Green Talk,” the project to discover STIGA’s innovations designed for more sustainable and accessible garden care.
STIGA, leader in the garden care sector, presents its new, innovative project “Green Talk”: a journey into the heart of innovation, technology, design, and sustainability through the renowned voices of industry experts.
A journey into the Green Heart of Innovation
With the experience of STIGA experts, “Green Talk” is designed to discover the valuable stories behind the brand’s innovations, demonstrating the strong connection between man and nature and how important the care for green spaces is for our planet. As sustainability and environmental awareness are increasingly in the spotlight, “Green Talk” aims to inspire and educate, offering a unique perspective to explore the interplay between nature and technology.
The first chapter of this journey features Fabio Banin, an expert agronomist in the field of green innovation, who likes referring to himself as a “grass advocate” because of the fundamental message that guides his work: “Greenery is alive and therefore needs to be cared for, not maintained.” Currently part of the STIGA team, Banin holds a wealth of experience in the industry, a cutting-edge vision, and his passion for environmental sustainability.
In this exclusive interview, Banin explored the fascinating world of garden care, sharing his experience, the challenges he faced over the years, and his vision for the future of the industry. As an advisor at STIGA, Fabio Banin brings a unique perspective by playing a crucial role as a bridge between R&D and customers, offering specialized technical assistance and gathering valuable feedback to improve STIGA’s products and services. “Within the company, I like to describe myself as a “joker”, a role that allows me to act as a connector between the different departments and the sales network, providing a cross-functional perspective that fosters collaboration and development.”
Reflecting its green soul, Fabio Banin addressed the constant focus on innovation and sustainability in STIGA’s approach – factors that make this company truly unique in its sector. “It is the winning combination of a future-oriented attitude and a deep commitment to sustainability. This is evident not only in the research and development of cutting-edge products, but also in the company’s practices that put environmental stewardship at the heart of its actions.” Fabio continues “Among the most significant projects in which I am involved, I am particularly proud of the multi-year project on mulching in collaboration with the University of Padua, aimed at exploring the benefits of this practice for lawn health and for reducing fertilizer use. Preliminary results indeed demonstrate the effectiveness of mulching in improving lawn quality and in reducing the environmental impact of excessive or incorrect use of polluting fertilizers. In addition, from a resource-saving perspective, the results prove that mulching can work in synergy with fertilizer, enhancing its effectiveness and therefore requiring less of it (up to -60%) for a more lush, healthy lawn.”
Besides showing STIGA’s commitment to sustainable and advanced gardening solutions, this research project also has an educational objective aimed at the end consumer, so that the company’s efforts translate into innovative practices adopted by individuals to generate a positive impact together.
Moreover, Fabio Banin analyses the changes and challenges in the market, which are essential to adapt to environmental and consumer needs, underlining the importance of innovation and ongoing research to maintain leadership in the garden care sector. In this context, STIGA is constantly striving to remain at the forefront of current trends, starting from the transition to electric solutions and the integration of advanced technologies into products, ensuring effective and sustainable solutions for customers.
“Looking to the future, my hope is that STIGA will continue to be recognized for its commitment to sustainability and innovation as hallmarks, thus establishing itself as a pioneer in the garden care sector, designing machinery and equipment that can make gardening more efficient and accessible to all, and guiding the market towards more conscious choices.”
This is just the first of the stories from STIGA experts’ first-hand experience. A journey into the green world of innovation, guided by the passion and expertise of people like Fabio Banin and STIGA’s longstanding commitment to the care of greenery.
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