Attraxor powers turf success for North Foreland: Simon Grand, Course Manager at North Foreland Golf Club in Kent, has reported impressive results from using BASF’s Attraxor, a plant growth regulator recommended and supplied by Agrovista Amenity.
Known for its unique coastal setting and historic courses, North Foreland faces the dual challenges of high traffic and dry, windswept conditions. For Simon, the location was a major draw when he joined nine years ago. Moving from a North London clay course, he was eager to manage turf on the free-draining chalk downland and embrace the challenges of this coastal environment.

Attraxor powers turf success for North Foreland
Managing the club’s courses, which host approximately 60,000 rounds of golf annually, presents unique challenges. The main course is particularly demanding, with its exposure to winds and a need for consistent, high-quality turf management. With a relatively small team of eight full-time staff, efficiency and innovative solutions are key.
Simon’s relationship with Agrovista Amenity dates back years. Familiar with their product range and expertise, he has trusted the company’s advice and offerings to optimise the club’s turf management.
This year, Simon decided to trial BASF’s Attraxor plant growth regulator: “I’d read positive studies and listened to feedback about the product from other users, particularly its seed head suppression and disease management benefits. The buzz around it grew to the point where I had to see for myself,” he said.
Attraxor is designed to reduce vertical grass growth while promoting lateral spread and tillering. This leads to a denser turf with improved playability and less frequent mowing, freeing up valuable time for other maintenance tasks. The product is especially beneficial for suppressing seed head production and can play a role in disease management.
Simon’s first application on the Northcliffe course was in early spring. “We applied it at the full rate during a mild March. The results were immediate. Within the first few weeks, we noticed significantly reduced growth leading to less leaf removal when cutting and more consistent putting surfaces. I definitely noticed a reduction in seed head as well, when normally they would have been very prevalent at that time of year. There was also a major decrease in disease considering the conditions we were facing. After the initial application we are generally applying it every three weeks and have continued to do so ever since.”
The results impressed Simon enough to integrate Attraxor into the main course maintenance plan later in the summer. “It wasn’t just a short-term solution; it became part of our long-term strategy.”

Attraxor powers turf success for North Foreland
Attraxor’s use on the two courses demonstrated benefits like reduced mowing frequency and lower disease presence, which were crucial given the limited resources of the team. “We’re not the largest team managing two busy courses, so any product that helps us maintain quality while reducing workload is invaluable. The challenges we face now as an industry are immense. Greenkeeping can be a tough environment based around labour shortages and the limited products you can use, so a good growth regulator can be a key product in this respect,” he said.
Simon values the ongoing relationship with Andrew Norman, his Agrovista Amenity representative, whose knowledge helps guide North Foreland’s maintenance practices. “Andrew and I have a great understanding, and we work well together. Furthermore, Agrovista’s seminars and resources have been great for learning about new products like Attraxor and fitting them into our programmes,” he added.
The positive results from the initial trials have encouraged Simon to explore Attraxor’s use on tees, aprons, and even bunker faces as time and conditions allow. He remains committed to building on this year’s success and integrating Attraxor into a broader, year-round turf management plan. “I think all the time the grass is growing, Attraxor will be a part of the programme,” Simon said.
For more information about Agrovista UK, visit www.agrovista.co.uk/amenity
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