Baroness and Kubota support BIGGA’s Mental Health First Aid Programme

April 22, 2026

Baroness and Kubota support BIGGA’s Mental Health First Aid Programme

The British and International Golf Greenkeepers Association (BIGGA) is proud to announce Baroness UK and Kubota (UK) Ltd as headline sponsors of its Mental Health First Aid Programme (MHFAP).

Baroness and Kubota support BIGGA’s Mental Health First Aid Programme

Developed in response to the well-documented pressures faced by greenkeepers and turf professionals, the programme delivers accredited training designed to equip members with the skills to recognise and respond to mental health challenges in themselves and others.

Long hours, seasonal demands, and often isolated working environments mean those employed in turf management can be at increased risk.

Through the MHFAP, BIGGA is aiming to continue building a network of trained Mental Health First Aiders across the industry, while helping to create more supportive and resilient workplaces.

The programme centres on two-day, in-person courses delivered to members across BIGGA’s five regions, supported by ongoing guidance and follow-up communication to ensure lasting impact beyond the classroom.

BIGGA CEO Jim Croxton said the support would play a key role in strengthening an already important area of the association’s work.

“Through this programme, we are providing practical, accredited training that gives people the confidence to recognise when something is wrong and to step in with the right support at the right time,” he said.

“The backing of Baroness and Kubota allows us to extend that support further, ensuring more members across our regions can access this training and help us build a stronger, more connected network of Mental Health First Aiders within the industry. This will make the industry a better place for all,” said Croxton.

“Supporting BIGGA’s Mental Health First Aid programme reflects our commitment not only to the turf industry, but to the people within it,” said Baroness UK Sales Director Adam Butler. “Mental wellbeing is just as important as physical safety so we’re delighted to be able to play our part in providing the tools and awareness needed to support turf managers across the UK.”

Charlotte McFarland, Tactical Marketing Executive for Kubota (UK) Ltd, added: “This sponsorship is perfectly in line with our ‘For Earth, For Life’ commitment – supporting the needs of our society whether that’s with equipment or training, support and understanding. “Partnering with BIGGA on this initiative allows us to play a meaningful role in promoting mental health awareness and ensuring those in the industry know they are not alone.”

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