BASF choose BTME for new launch

BASF choose BTME for new launch: BASF will launch Attraxor®, a new plant growth regulator (PGR) at BTME in Harrogate on January 21st, 2020. The product is new to the UK market and features the powerful active Prohexadione calcium.

Attraxor reduces the longitudinal shoot growth of grass which lessens the frequency of mowing and the volume of clippings created. Dr Manuel Daumann, Technical Manager Ornamentals, Turf & Beneficial Nematodes for BASF explains: “At the recommended dose rate, one application of Attraxor will give a reduction in fresh weight of grass cuttings of up to 70% and a lowering in grass height of up to 40% for up to four weeks after application. Attraxor also enhances turf root formation and acts, due to its unique effects on seed head production, as a Poa annua management tool.”

BASF choose BTME for new launch

Poa annua, also known as annual meadow grass or bluegrass, negatively impacts turf quality and sward density. In sporting situations, such as a golf putting green, it can also affect the roll of the ball. “Attraxor works by reducing the seed head production and regenerative potential of Poa annua. In doing so it supplants Poa annua, strengthens turf and increases sward density which helps reduce the risk of fungal infections such as Anthracnose,” explains Dr Daumann.

BASF is expanding its portfolio of products in the amenity market and Attraxor is the first product being introduced in 2020. Anthony O’Hare, UK Country Manager for professional & specialty solutions says: “We are excited to launch Attraxor in the UK. It is a unique product that will help manage turf in a number of sporting applications such as golf, football, tennis and horse racing. However, we also see applications for it to be used in parks and other public areas.”

BTME will feature more than 150 exhibiting companies and will be held at the Harrogate Convention Centre from 21st January to 23rd January. It will showcase the latest innovations and technology in the golf and sports surface maintenance industry offering an expected 9000 total visitors a chance to discover new products and gain valuable industry insight.

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