Bernhard and Company makes senior appointment in North America

Bernhard and Company makes senior appointment in North America: Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has today announced a new senior sales appointment in its North American team.

Danny McConnell, who has been a key part of the North American sales team for Bernhard and Company since joining as Technical Sales Support Manager in 2022, has been promoted to the role of Director of North America Business. The move comes as Bernhard and Company continues to enhance and build its brand – and that of the Bernhard Academy – within North America.

Bernhard and Company makes senior appointment in North America

Bernhard and Company makes senior appointment in North America

Gary Ray, Business Development Manager for North America, has been with Bernhard and Company for more than 20 years and has played a pivotal role in developing the company’s business, customer, and distributor relationships in the region. Gary will continue to manage key accounts and distribution partnerships, in addition members of the Bernhard and Company Prestige Club within North America.

Steven Nixon, Managing Director for Bernhard and Company, said: “We’re delighted to have appointed Danny to this new position within our North American team, as we continue to drive business growth and brand awareness in the region. Having been a key member of our team for a number of years now, we feel Danny is the ideal person to help us further strengthen customer relationships.

“Having Danny and Gary in place in North America is a great foundation for business progression. Gary has been instrumental in much of our development in that area over the last couple of decades, so with the addition of Danny in a more senior role, we believe that our business will go from strength-to-strength.”

Speaking about his new role, Danny added: “I’m really pleased to be taking up this new position within the Bernhard and Company team. I’ve thoroughly enjoyed forming important customer relationships and helping to tell the Bernhard story around North America, so it’s exciting that I’ll be able to take that to the next level with the support of a great team.”

The new-look Bernhard and Company North American sales team will be headed up by Danny and Gary. The team also features Chris Langley, Technical Sales Support Manager North America; Tommy Richey, Technical Sales Support Manager North America; and Daryl Nagy, Technical Sales Manager Western North America.

The Bernhard and Company North American team will be on-site at the GCSAA Conference and Trade Show next week in Phoenix, Arizona. They will be on-hand to provide walk throughs of the Bernhard and Company grinding machinery range, and provide insight into each product and the customer network. Bernhard and Company will be located at stand 5109.


A specialist in sports turf technology, Bernhard and Company is committed to providing leading turf care solutions to golf course and pitch care specialists worldwide. The Company offers innovative and market leading blade sharpening systems as well as sports surface air movement and moisture control solutions.

With over 150 years of being at the sharp end of the industry the Bernhard and Company product portfolio is focused on providing its global customer base with championship turf, world-class playability, and unbeatable quality of cut. Bernhard and Company’s turf health solutions are used at top 100 courses and famous sporting venues around the world – there must be a reason why. For more information, visit

Find Bernhard and Company on their official social media channels:

  • Twitter – @BernhardCompany
  • Facebook – Bernhard Company
  • Instagram – @BernhardCompany
  • LinkedIn – Bernhard Company

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