Case IH Rebrand Tractor Range

Case IH Rebrand Tractor Range: Case IH has decided to rebrand its award-winning 100-130hp tractors with CVXDrive transmission. The new name is Case IH Vestrum CVXDrive.

“We chose the name Vestrum because it means ‘yours’ in Latin,” says Peter Friis, Case IH Marketing Director Europe. “This tractor is dedicated to our customers who need a powerful and comfortable tractor to accomplish more throughout the varied tasks in their day.”

Case IH Rebrand Tractor Range

The rebrand will not affect any other features of the 100-130hp models, which all have the Case IH CVXDrive continuously-variable transmission as standard. The new range was launched at February’s SIMA in Paris, where it won the Machine of the Year 2019 award in the mid-class tractor category.

“We would like to reassure our customers that no other aspect of the tractor will change – all specifications remain the same as at the launch – and deliveries within 2019 will not be affected” said Thierry Panadero, Vice-President Case IH Europe “we will continue our launch activities and look forward to meeting our customers in the field and at shows in the coming months and present these fantastic tractors.”

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