Countrywide Advances With Solutions For All Grass Professionals: Further to the announcement made in October regarding Countrywide Farmers restructuring and subsequent exit from the Turf & Amenity market, we can now confirm the company has transferred the whole T&A division to an alternative provider, enabling the Turf and Amenity team to continue to service customers under new ownership.
From 1st November 2017 all current Countrywide T&A business will be managed through ADVANCE GRASS SOLUTIONS Ltd (AGS) based from their new HQ in Reading, Berkshire.
Sam Honeyborne, Managing Director at AGS confirmed “We are all extremely excited by the opportunity that this new business presents and confident of a seamless transition from Countrywide, as we continue our growth plan in the UK amenity sector. The T&A team has made excellent progress in the past five years and has adapted to suit the evolution of the market, with the increased customer appetite for a high level of long term agronomic support. I would like to thank Countrywide for their help and guidance during this transition and assure our loyal customers and suppliers of service continuity throughout.”
AGS will provide a UK exclusive range of high quality turf maintenance products to include Sustane, Growth Products and Polyon in addition to established brands such as DLF Seeds, Farmura, Aquatrols and Bathgates. Technical support combined with exceptional customer service will be the company’s ethos. Sam offered an example of where he believes improvements can be made “Haulage and delivery has been problematic in recent years in the industry and most of our competitors presently outsource this requirement. Initially we are committed to delivering directly to our customers in the South but ultimately coverage nationally by 2020. Sam added “This will incur extra costs but will greatly improve our customer service and that is our number one priority”
Growth Products, who sponsored an award at the IOG dinner in November recently confirmed AGS as their UK exclusive distributor for amenity turf, horticulture and speciality agriculture. GP’s CEO, Clare Reinbergen was very confident about the future saying “We are extremely impressed with the AGS business plan and look forward to supporting Sam and the company’s key objectives. AGS’s field based technical team are undoubtedly one of the most comprehensively qualified and experienced units in the UK and will continue their reputation for sound advice and product recommendation.”
Sam Honeyborne was also pleased to announce that Sustane Natural Fertiliser market share in the UK continues to grow and has prompted the recent appointment of Russell Riley as Sustane’s UK Business Development Manager effective from November 2017. “Russell will do a fantastic job and I wish him all the best for the future” said Sam. “Our exclusive contract with Sustane means we will be working very closely with Russell to further increase customer awareness, at a time where chemical use is under growing regulatory pressure.”
AGS is presently developing a high quality web site and this, in addition to the AGS 2018 Product Guide, will be available in the very near future.
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