GroundWOW® gearing up for success

GroundWOW® gearing up for success: North-West autonomous technology innovators, GroundWOW, have been gearing up for success aided by the gradual opening-up of sport around the globe.

“There has definitely been a discernible change over the past three or four months. We developed so much through the pandemic itself and since then, it feels like target clients have really switched on to getting back to their business. For us, that has meant being busier than ever with product demonstrations at our HQ near Manchester or at client sites” commented Chief Commercial Officer, David Pritchard.

GroundWOW® gearing up for success

GroundWOW® gearing up for success

“The willing embrace of the likes of Zoom and MS Teams through the pandemic allowed us to remote in contacts from all over the world who have been clambering to see what we are up to. Truth is, we can entertain anybody either virtually or in person, and the real magic moment is when a target customer is able to view their logo being printed live from the viewing platform directly above our indoor test track. For lots of customers, that is when the penny really drops” continued Pritchard.

Outside of events and demonstrations, the team behind the world’s first autonomous full colour ground printer has been eyeing up new premises as the expansion of their enterprise continues.

“We knew when we moved to our current address that we would outgrow it quite quickly and that is exactly how things have played out. The team has grown enormously. If we look back to Saltex 2019, there were probably eight or ten of us, but we are already approaching thirty employees with a plan to double that inside the next twelve months. We design and develop here, we manufacture here, we test and demonstrate here, all of our future pipeline comes from here…and that all brings with it a requirement for more space”.

GroundWOW are also entering an active schedule of exhibition and conference events as part of further revealing their technology to the world of sport. GroundWOW attended Leaders Week at Twickenham in October and as well as Saltex in November, will attend and present at Stadium Business Summit at Emirates Old Trafford in December. “It’s all part of what we consider the missionary work – taking a new technology to an expectant market and walking through how it works in such a breadth of use-cases” added Pritchard.

“Internationally, we have been hamstrung like everybody else by the inability to travel and so we are thrilled to finally be planning trips to the Middle East, South Africa, the U.S, Australia and New Zealand. We will certainly be racking up the air miles as we undertake the next phase task of establishing operational bases in these target territories. Beyond sport, our autonomous technology has found application in healthcare and other sectors creating significant hyper growth opportunities. You could definitely say it is a busy time for us at GroundWOW!”.

Launched in October 2019, GroundWOW® was developed with a founding mission to make printing on ground as easy as printing on paper. GroundWOW® SPECIAL FX can print any logo, any size, on any surface. Deployable in under 10 mins, autonomous technology, A.I and an end-to-end Cloud platform combine to create images as accurate as a blade of grass.

GroundWOW and GroundWOW Special FX are trademarks. GroundWOW is a trading name of Micropply Limited.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.