PSD Strengthen SABO Partnership

PSD Strengthen SABO Partnership: A team from PSD Groundscare have recently taken part in a two-day visit to German manufacturer SABO, following the recent announcement of a partnership between the two organisations.

The trip was designed to further strengthen the relationship between the two companies. Representatives from PSD met with the SABO team and underwent exclusive product training both at the factory and in the field which they will take back to the UK and pass on to their dealer network and end-user customers.

The visit was hands on, and the PSD team came away with a greater depth of product knowledge and insight in to the history of SABO and the true capabilities of the exciting range of mowers.

SABO, one of the leading brands for high-quality battery and petrol walk behind collection mowers (“WBMs”) for both Residential & Commercial markets, announced in spring that they are re-entering the UK and Irish market. SABO chose to partner with PSD due to their proven track record of successfully taking specialist landscaping equipment to market.

SABO has established an unparalleled brand reputation for state-of-the-art lawn mowers of premium quality, reliability and lifespan with a high market share in the specialized dealer channel.

The trip has fully prepared the PSD team to develop their nationwide dealer network including comprehensive dealer product training.

PSD are focussing on the sale of the walk-behind mowers, which for many years were branded in the instantly recognisable green and yellow of John Deere, known and loved by both commercial and domestic users alike. In October 2020 John Deere decided to exit the WBM market and sold SABO to private equity company Mutares SE & Co who in September 2023 agreed to sell the company to an MBO (management buyout) led by Managing Director Lars Daniel and so finally returning SABO Holding GmbH, to private ownership. The range of collection mowers take the original tried and tested design and are now produced in a distinctive red colour.

Uncompromising brand quality has a long tradition at SABO. For more than 90 years, sophisticated engineering is combined with superior materials and functional design in Gummersbach, Germany. This has resulted in thoroughly reliable tools that make working in and around gardens as efficient and enjoyable as possible.

Never standing still, innovation continues to thrive with the  SABO E-Power Pro-Battery System. The professional battery-powered machines from SABO are the best innovative solutions you can get for effective and efficient operation. They offer powerful performance, flexibility and reliability to achieve outstanding results with any task thanks to their modern 56 V battery drive from EGO. In addition, all SABO battery powered pro machines are weather resistant. No matter what the weather, they are ready for use all year round.

PSD has a long-standing track record of expertise in long and wet grass mowing solutions and the SABO range of mowers are perfectly set up for working in UK conditions.

PSD Sales Director Stuart Mercer said:

“The trip to Germany was fantastic in terms of building on the already strong relationship we have developed with SABO. It was very interesting to see the rigorous process of product testing in action and to obtain in depth knowledge that we can take back to UK customers.”

Lars Daniel, SABO Managing Director comments,

“We were delighted to welcome the PSD team to our premises and to be able to show them around our factory and meet our team. Our success is built on our relationship with our distributors and given PSD’s track record I am excited what the future holds with them at the fore-front of our business in UK & Eire”

Stuart Mercer concluded:

“For more information end-user customers can contact the PSD Sales Team: Tel 01282 856819 Email: enquiries@psdgroundscare.com

Dealers who are interested in finding out about any remaining opportunities in becoming a SABO specialist dealer can register their interest by either contacting their area Business Development Manager or online via: http://promo.psdgroundscare.co.uk/SABO

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