Rolawn works with Feefo: Rolawn has subscribed to a newly launched initiative with Feefo – the world’s largest verified reviews provider – whereby tree-planting projects are funded in return for genuine customer reviews.
As part of its sustainability strategy, Rolawn pursues opportunities to make a positive impact on the environment and this is the latest example of the business acting on its commitment. With this new feature, Rolawn is assisting their customers who wish to “give something back” with their purchase. It comes at a time when consumers are increasingly choosing to purchase from sustainably conscious businesses:
Rolawn works with Feefo
• 40% of UK consumers are now conscious shoppers. These are customers who buy from brands that clearly communicate sustainable and ethical practices. (Deloitte, 2022)
• A poll carried out with Ipsos showed 69% of respondents were ‘interested in making more sustainable choices’. (Travel Weekly, December 2022)
Jonathan Hill, Rolawn Sales & Marketing Director, commented: “This initiative makes perfect sense as we know most of our customers are environmentally conscious so it feels appropriate that we are enabling them to make a positive contribution to biodiversity restoration.”
To establish the ‘Treefo’ feature, Feefo has partnered with Ecologi. A reputable climate solutions specialist, Ecologi works hand-in-hand with genuine project providers who are engaging with local communities to restore landscapes. These tree-planting projects nurture seeds to have the best chance of growing into full-grown trees.
Kerry Leighton-Bailey, Chief Product & Marketing Officer at Feefo, said of the Treefo launch: “This is the feature we’ve been waiting for. It builds on Feefo’s ethical journey and means we can finally support businesses to reach their sustainability goals. Businesses are collecting customer reviews anyway. Why not turn that into planet-loving action?”
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