SBM to bolster Baby Bio® and Phostrogen® brands
SBM to bolster Baby Bio® and Phostrogen® brands: SBM Life Science, the group behind the iconic fertiliser brands, Baby Bio® and Phostrogen®, has announced significant investment into its marketing strategy ahead of the key spring season this year, to support its new product launches and network of retailers in 2022.
With both brands set to release new products next month, SBM will deliver a host of activity throughout 2022 to increase brand awareness, drive footfall through retailers and boost sales, strengthening their industry-leading positions in the home and garden arena.
SBM to bolster Baby Bio® and Phostrogen® brands
Amongst the activity planned, SBM has announced the appointment of a home and garden specialist communications agency, Honest Communications, which has joined the team to manage its PR, influencer marketing and social media platforms.
Further investment includes an extensive digital advertising campaign across Google, YouTube and social media, and print advertising in key lifestyle and trade titles for both brands, whilst Phostrogen® will debut its first broadcast campaign, with TV advertisements aired across various lifestyle channels including ITV.
SBM will also launch a new in-store incentive across Phostrogen® products from March, offering consumers a variety of exciting redeemable offers once they purchase any Phostrogen product.
To support retailers, SBM will introduce a range of exciting new in-store point of sale display units to command space, attract interest and catch the eye of consumers, including archways, pallet wraps, hot spots, and gondola ends.
It comes as Baby Bio® prepares to introduce an Organic Houseplant Food, while Phostrogen® will expand its product range to include a line of new organic fertilisers, including an Organic All Purpose Food, Organic Tomato Food, Organic Lawncare Food, and Organic Ericaceous Food. The launch also coincides with the rebrand of Phostrogen®’s popular All Purpose Plant Food, which will unveil a fresh, modern look for the iconic original fertiliser.
Both Baby Bio® and Phostrogen® have decades of British heritage behind them, with the much-loved brands having helped generations of gardeners and houseplant parents reap the rewards of their horticultural efforts, establishing them as market leaders in the home and garden sector.
James Ramnought, Marketing Director for SBM Life Science commented, “This year is going to be an incredibly exciting one for Baby Bio® and Phostrogen®, with the launch of our first organic products. Our investment in a holistic marketing approach will bolster the awareness of the popular products these two iconic brands offer, whilst making noise about the new organic products.
“The combination of digital and print advertising, in-store POS, and the appointment of a PR and social media agency will drive our vision for the brands, allowing us to continue to lead the way in the market.”
For more information, please visit https://www.solabiol.com/en
Follow Baby Bio® on Instagram and Facebook, and follow Phostrogen® on Instagram and Facebook.
For the latest industry news visit turfmatters.co.uk/news
Get all of the big headlines, pictures, opinions and videos on stories that matter to you.
Follow us on Twitter and Instagram for fun, fresh and engaging content.
You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.
