Successful dealer days at Carden Park: Managers from some of the largest groundscare contractors in the UK and over 50 representatives from Ventrac’s UK dealer network attended demonstration days at the Carden Park Resort in Cheshire recently.
Hosted by the UK importer, Price Turfcare, the event was split into two days; the first day exclusively for contractors and the following day for the dealer staff.
Successful dealer days at Carden Park
This was the largest gathering of Ventrac equipment ever assembled in the UK and provided the Price Turfcare team with the opportunity to demonstrate to both groups that Ventrac is so much more than just a mower.
Both days followed a similar format with a mid-morning ‘meet & greet’ over coffee followed by a presentation on the Price Turfcare company and the Ventrac product offering from Managing Director Rupert Price. Following a light lunch, the afternoon sessions were dedicated to demonstrations of the numerous attachments in the Ventrac range and the opportunity for delegates to operate some of the equipment.
Interspersed between the demonstrations, there was the opportunity for delegates to use some of the extensive sporting facilities at Carden Park, which included axe throwing and archery. A convivial dinner completed each day.
Commenting at the conclusion of the second day, Rupert Price said,
“I was absolutely delighted with the success of the meeting. The first day was the ideal opportunity to demonstrate to the contractors present, some of them existing customers, that Ventrac is much more than a mower. It’s a multi-tool with a wide range of attachments that can add definitely add value to their business. We had eight tractor units and over 20 attachments and it was the biggest gathering of equipment we’ve ever had at one location.
“The second day was the first time, since we launched the business back in 2017, that we were able get our UK dealers together. We have had unprecedented success with this product, in fact there are now well over 400 machines operating in the UK today. Many of the dealer staff present have sold multiple machines and I wanted to remind some of the others that this a unique piece of equipment and once demonstrated, there’s a high percentage of a sale. It was also an opportunity for some fun, with axe throwing and archery proving particularly popular. Thankfully we had no casualties!
“Carden Park was the ideal venue and Peter Pattenden, the Golf Courses and Estate Manager, and his team were very accommodating in allowing us to use their facilities. They could not have been more helpful and they allowed us to use the trencher, stump grinder and power rake; pieces of equipment that are quite aggressive, enabling some of the delegates to see them in action for the first time.
“All in all, a very successful couple of days.”
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