Ariens appoints new Director of Sales and Marketing

Ariens appoints new Director of Sales and Marketing: AriensCo has announced the appointment of Brad Stiles as Director of Sales and Marketing EMEAA, reporting to Vice President Darren Spencer, who adds “The appointment reflects the strategic importance of growing the EMEAA business.

Brad’s priority will be on building upon the existing footprint and successes.” Massimo Caner, European Sales Manager, Matt Wilson, UK Sales Manager and Jef O’Riley, Marketing Manager EMEAA, will report to Brad.

Ariens appoints new Director of Sales and Marketing

Ariens appoints new Director of Sales and Marketing

Brad grew up in the industry, with a father at AriensCo for 25 years. Brad himself has been with the business for 9 years and started in 2011 with Stens, which was owned by AriensCo at the time. He specialised in parts programmes and strategies with dealers to grow their overall parts business.

In 2014 Brad was promoted to a District Manager representing a territory in Indiana, where he specialised in creating plans to grow dealer business, regional marketing programs, commercial product sales, and new dealer acquisition and growth. He was subsequently promoted in August 2020.

“We’re very pleased to welcome Brad to our team.” Says Darren Spencer. “We very much look forward to working together on this new stage in the development of the company. Brad brings a wealth of experience with a fresh view of our marketing future and he will be out to meet customers as soon as possible.”

Brad is exceptionally pleased to have this opportunity. His wife, Hannah, is from the UK and they have a 3-year-old daughter, Madeline, both of whom are already in the UK awaiting his arrival.

AriensCo UK manufactures the Ariens ZENITH, APEX and IKON X range of zero-turns, as well as Countax and Westwood garden tractors from its EMEAA headquarters in Oxfordshire, UK. The business also distributes ECHO outdoor power tools through a network of UK dealers.

For more information call Ariens on 01844 278800 or visit

For the latest industry news visit

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.