February 3, 2023 - Turf Matters

John Deere will not attend the SIMA show: John Deere would like to take this opportunity to inform dealers and customers that they will not be attending the next SIMA show in November 2024 in Paris. One of the main reasons for this decision is to allow greater focus on country specific dealer and customer events throughout 2024.

“COVID 19 has changed the event landscape and the way customers want to interact with us is also evolving,” said Andreas Jess, John Deere Marketing Director for Region 2. “Ag and Turf trade shows are a long-established way of engaging with farmers and contractors, but we are also exploring alternative communication channels that combine both digital and face-to-face activities. These will allow us to better demonstrate our innovative technologies and production system-based solutions and, at the same time, reach a wider audience.” He added, “customers are increasingly interested in how Precision Ag can support their operations across the entire agricultural production cycle, and this requires a different approach to share ideas and demonstrate solutions.”

John Deere will not attend the SIMA show

The increased focus on in country customer events will also support John Deere’s transition to a more streamlined business that puts the customer at the center. It is also a question of utilizing resources in the most efficient way over the mid- to long-term. Tilmann Köller, responsible for John Deere Public Relations and Shows & Events for Region 2 adds, “we are currently planning our European dealer and customer events for 2024 which require synchronization with our markets in North America. The first announcements will be in March 2024, and we are very excited about the news we will share.”

John Deere still sees an important role for trade shows in the future but would welcome international trade fair organizations to review their current timetables to allow greater flexibility for other promotional activities.

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Club Car becomes Ryder Cup supplier: Club Car®, a global leader in golf, consumer and utility vehicles, has become a Worldwide Supplier of the 2023 Ryder Cup, extending its long-term association with golf’s greatest team competition.

Club Car has supplied team cars and support vehicles for the last 15 Ryder Cups and has been an Official Supplier of Ryder Cup Europe since 1997, when the event was held at Valderrama, Spain.

Club Car becomes Ryder Cup supplier

It will now take on an elevated designation as a Worldwide Supplier to the 2023 edition of the iconic biennial contest, which takes place in September at Marco Simone Golf & Country Club in Rome, Italy.

Furthermore, Club Car has also become the Official Golf Car of the PGA of America, continuing more than 30 years of collaboration in support of the golf industry and the association’s nearly 29,000 PGA professionals.

“The PGA of America is very excited that Club Car, a tremendous friend to the PGA Professional and the game of golf, will continue as presenting sponsor of the PGA Professional Championships and the 41 PGA Section Championships,” said PGA of America President John Lindert.

Club Car President Mark Wagner said: “The game of golf doesn’t exist without PGA Professionals, and we are thankful for our long-standing relationship with the PGA of America.

“We have also enjoyed a long, successful association with The Ryder Cup, and we are proud to have been part of its growth into one of the biggest sporting events in the world. Not many brands have Worldwide Supplier status so this is a fantastic honour for Club Car.

“It is set to be another spectacular Ryder Cup later this year and we are excited to once again assist with its delivery.”

This September, Club Car will send nearly 600 cars to Rome, providing transport solutions for many different areas of the event including television, rules officials, catering and the captains and support teams.

Club Car supplies many of the world’s leading golf destinations with its wide range of vehicles, and is an official supplier to the DP World Tour, PGA TOUR Properties, the Professional Golfers’ Association (PGA) and St Andrews Links Trust.

For more information on Club Car visit: www.clubcar.com

For more information on The Ryder Cup visit www.rydercup.com