Howardson Group Bids Farewell to Roger Moore

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Howardson Group Bids Farewell to Roger Moore: After 17 years of outstanding service, Roger Moore has announced his retirement from the Howardson Group.

Roger has been a familiar and respected figure within the company. Having joined as a Customer Manager, his role evolved to encompass sales, marketing, and customer support, making him an integral part of the business. Over the years, he has built strong relationships with key industry organisations, including the GMA, BIGGA, SAPCA, EBA, SBA, WBA, CGBA, and numerous representatives from cricket, football, rugby, tennis, and croquet, as well as the press.

Howardson Group Bids Farewell to Roger Moore

Howardson Group Bids Farewell to Roger Moore

Alongside his colleagues, particularly Alison Pickering, Roger has played a leading role in organising and developing events in the UK and abroad, dealer days, press days, export dealer events, and the company’s brochures, websites, and overall marketing strategy.

The highly regarded seminar programmes for bowls, cricket, croquet, football, and rugby have been running for over 20 years, and Roger and his team have continuously refined and enhanced them. These programmes provide valuable insights from industry experts, supporting everyone from volunteers to professional turf managers.

When SISIS was acquired in early 2011, Roger was instrumental in developing a detailed 90-day integration plan to successfully merge Dennis and SISIS—a significant challenge that had never been undertaken before. The senior team fully backed his plan, and its success helped shape the company’s future.

Roger’s meticulous attention to detail has been a defining trait throughout his career. His commitment to quality in every aspect of marketing—whether exhibition stands, advertisements, brochures, or digital content—has left a lasting impact. A prime example of his expertise was the 2022 Dennis Centenary Year celebration, which he and Alison planned with precision, ensuring the event ran seamlessly.

As a senior team member, Roger’s wisdom and experience have played a crucial role in the company’s growth, contributing to an almost ninefold increase in sales during his tenure.

Beyond his professional contributions, Roger, a lifelong Liverpool FC supporter, has also been the company quizmaster, known for his encyclopedic knowledge of sport—especially football.

Managing Director Megan Oliver, Chairman Ian Howard, and everyone at Howardson Group extend their sincere gratitude to Roger for his dedication and contributions over the years and wish him all the best in his retirement.

For further information visit www.howardsongroup.com

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Baroness or nothing for West Essex Golf Club

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Baroness or nothing for West Essex Golf Club: Every blade of grass at West Essex Golf Club is cut by a Baroness mower – the case for the last seven years and one that looks set to stay for the foreseeable future according to Course Manager Paul Kimber.

The fleet currently consists of two LM315 greens mowers, two LM2700 fairways mowers, an LM331 for tees and a GM2810 rotary mower for roughs which the team say demonstrate outstanding reliability and cylinders which deliver an industry-leading quality of cut.

Baroness or nothing for West Essex Golf Club

Baroness or nothing for West Essex Golf Club

Paul has been at the parkland course on the outskirts of Epping Forest for 37 years, and in the top job since 2018. He explains that the origins of the club’s relationship with Baroness was very much a happy accident! “We were welcoming a new Head Greenkeeper who purchased a suite of Baroness machines, and then didn’t end up actually joining – leaving us with these mowers we knew very little about. We started using it and that was it, we were sold straight away and have never looked at anything else since.”

“Our team all have experience with various makes of mower and consider Baroness to not only be superior, but also at a more competitive cost point.”

In particular, Paul notes the quality of the cutting units. “These are just next level. You barely have to touch them to put them on cut, and they then stay on cut forever. They do not wear down easily, robust enough to cut through anything!” The robust theme continues, “The machines as a whole are well built and reliable. We like that everything is mechanical, not electronic, so we can keep on top of routine maintenance ourselves and not end up with graveyards of kit waiting for diagnostic testing or replacement parts.”

The fleet of cylinder and rotary mowers were supplied by dealer George Browns Ltd who, together with Stuart Gray at Baroness, have delivered second-to-none support and service. “They’re all a pleasure to deal with and go the extra mile to get answers or solutions to any questions we have. It’s just another reason why we’d never look anywhere else.”

Complimenting the mowers is a Baroness SP05A bunker rake which Paul admits the club could now not live without. “It’s one of those few machines where, if it broke today, we’d be ordering a new one tomorrow! We use this machine at least three times a week to brush and smooth the bunkers but, in addition, ours has a front blade which acts like a plough so we can use it for moving and spreading path material.”

He concludes, “Anyone who hasn’t thought to try a Baroness mower, get your hands on one and give it a try. You won’t be disappointed!”

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Optimising Turf Health with Consolidate

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Optimising Turf Health with Consolidate: With a career spanning 20 years, Jamie Melham, Head Greenkeeper at one of the finest in Sussex, Highwoods Golf Club, brings his experience and collaboration with specialist for Consolidate Turf, Rob Welford, to enhance the health and aesthetics of the golf course.

Jamie began his greenkeeping journey two decades ago, accruing experience at Dale Hill Golf Club and Lamberhurst Golf Club before joining Highwoods Golf Club, where he has been for over eight years leading a team of six greens staff. His role involves not just maintaining the course but also continuously experimenting with and refining turf management practices.

Optimising Turf Health with Consolidate

Optimising Turf Health with Consolidate

Jamie’s partnership with Rob Welford from Consolidate Turf started 3 years ago and has been instrumental in transforming the nutrient management approach at Highwoods. Rob’s expertise and responsiveness have provided Jamie with confidence and reliable support, and the use of consolidate products played a big part in the presentation of the course, when the club celebrated its centenary year in 2024.

One specific challenge Jamie faced was the inconsistency in fertilizer prill size from a different supplier. Initially, Rob assessed the golf course’s overall plant health, leading to the transition from granular to liquid fertilizers for more consistent results, using Consolidate Plus to kickstart the greens early in the season. This approach has proven successful for three consecutive seasons.

Jamie explains “I began by applying Consolidate products to the approach areas and soon extended their use to the greens. I am now on a full annual package of Consolidate liquids, including seaweed, potassium, magnesium, and other nutrients, which are customised yearly to meet the specific needs for growth, colour and overall turf health.”

“Like all our customers we have a bespoke programme for Jamie,” explains Rob “The use of the Consolidate nitrogen source gives the turf an efficient food source to make the building blocks of proteins and amino acids to deliver healthy results on the greens without any of the associated drawbacks of conventional nitrogen sources. The liquids provide the control needed to deliver the correct dosage. We do leaf analysis to check the plant is receiving everything it needs. This is coupled with a programme for approaches and fairways, tailored for his individual needs and requirements in these different areas.

For the approaches, Jamie maintains a treatment schedule of every three weeks, a practice he also applies during the winter to prevent disease. “The results speak for themselves” said Jamie “With consistent progress across every area treated. Improvements in colour, grass strength and wearability, less disease and faster recovery.” This has led to expanding these practices to the fairways, using Consolidate products across all key areas of the course and making ongoing adjustments based on Rob’s recommendations.

In addition to using Consolidate products, Jamie incorporates feedback from the Sports Turf Research Institute (STRI) into his maintenance program. STRI provides annual soil analysis, which Jamie, and Rob review to adjust the nutrient program, as necessary. This collaboration ensures that the turf management practices are continuously optimized based on scientific data.

The structured and scientifically backed approach to turf management, combined with Rob’s products and STRI’s analysis, provides reassurance to the club’s board, allowing Jamie to focus on maintaining his own ambitious standards.

For further information visit www.consolidateturf.com

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TFM Farm Appointed as New Etesia Dealer

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TFM Farm Appointed as New Etesia Dealer: Etesia UK is pleased to announce TFM Farm and Country Superstore as its newest dealer, bringing the high-performance Etesia range to the rural communities of Shropshire and beyond.

This partnership is set to offer local customers a robust selection of commercial-grade grass-cutting machinery, including pedestrian mowers, ride-on mowers, and brushcutters.

TFM Farm Appointed as New Etesia Dealer

TFM Farm Appointed as New Etesia Dealer

TFM Farm and Country Superstore, a family-run business with a deep-rooted history in serving the rural workforce, is well-known for its vast range of agricultural, construction, and country living products. Group Buyer Hayley Cole explained the importance of introducing the Etesia brand to their customers:

“Where we are based, a lot of customers start with domestic ride-ons, but they often find they’re not up to the job when tackling larger gardens or paddocks. We needed something at a more commercial level, and Etesia was the perfect fit,” said Hayley.

Etesia, a leader in grass-cutting innovation since 1989, is renowned for its reliability, durability, and performance across diverse conditions. With a product lineup that includes pedestrian and ride-on mowers, brushcutters, and the award-winning ET Lander electric utility vehicle, Etesia machines are designed to meet the demands of both domestic and commercial users.

TFM discovered Etesia at GroundsFest 2024, where the brand’s impressive display left a lasting impression. “We had a good look at their machines at the event and later visited their UK head office in Banbury to learn more. The capabilities of the machines really stood out, especially the design where the chute into the collector box is right next to the cutting deck—it’s ideal for preventing blockages,” Hayley added.

Etesia’s ability to cut and collect even in wet conditions, along with their solid construction, also caught the TFM team’s attention. “Our customers often cut grass at knee height, and domestic ride-ons just can’t handle that. These machines are built to perform,” Hayley noted.

TFM is excited to offer Etesia products to a diverse customer base, from councils and housing associations to domestic users with larger land areas. “I think there will be some crossover between domestic and commercial customers—those with land needing a more robust mower and councils requiring reliable machines,” said Hayley.

The partnership with Etesia extends beyond product sales. “The Etesia team is great to deal with,” Hayley shared. “They’re coming to deliver training on all the machines, and we know we can always pick up the phone if needed. Their support has been excellent.”

This collaboration marks a significant step for both TFM and Etesia in meeting the needs of rural communities with high-quality, dependable machinery. TFM customers can look forward to seeing the Etesia range ahead of the cutting season, with demonstrations and hiring options available.

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on Twitter @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK. You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK.

For the latest industry news visit turfmatters.co.uk/news

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