Darren McMahon Joins Howardson Group as Head of Marketing: Howardson Group is pleased to welcome Darren McMahon as the new Head of Marketing.

Darren’s career has spanned several industries, with roles at Aga-Rangemaster, Valor Fires, and, most recently, Viessmann, a family-owned German company where he spent 14 years leading UK marketing, training, and public affairs. His extensive background in high-quality product manufacturing and customer-focused marketing makes him a perfect fit for Howardson Group, which includes the Dennis, SISIS, Hunter Grinders, and Syn-Pro by SISIS brands.

Speaking about what attracted him to the role, Darren said:

“As a family-owned business, decisions are made for the long term. There’s a very high drive for product quality, which I believe is extremely important. Customers should receive the very best product that we can manufacture, and the product should do the job for which it’s purchased. To support these products in the Dennis, Hunter Grinder, SISIS, and Syn-Pro ranges, there’s a crystal-clear focus on delivering the kind of service our customers would expect from a premium business.”

Since joining, Darren has already had an immersive introduction to the industry. Within his first five weeks, he attended three major exhibitions in the UK and USA, met with dealers, customers, and industry experts, and even got hands-on experience using Dennis and SISIS machines on both natural and synthetic surfaces.

“I think I joined at the best time to get a good feel for the company and the industry,” Darren said. “It’s been incredibly busy, but I have a growing appreciation for the hard work that goes into the preparation and maintenance of playing surfaces by groundscare professionals and how difficult the job is.”

Darren’s vision for the role focuses on two key objectives:

“I can break my objectives down into two areas,” Darren explained. “First, is to protect the historic legacy that’s gone into building the brand perceptions and reputations of today as a result of the hard work of others up to this point. Second, it’s to use that strong base to support further expansion of the Howardson Group, both locally in the UK and Irish markets and more internationally around the world where there are further opportunities for high-quality machines coupled with superior service.”

Away from work, Darren is an avid cyclist, finding peace in long countryside rides.

“There’s nothing I enjoy more than getting on my road bike on a crisp day, heading into the countryside, and enjoying the beautiful country we live in but usually take for granted rushing from one place to another,” he shared.

Howardson Group is excited to have Darren on board and looks forward to his contributions in driving the company’s growth while upholding its legacy of quality and service.

For further information visit www.howardsongroup.com

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