January 29, 2026 - Turf Matters

Etesia UK Strengthens Team with Three Key Appointments: Etesia UK has announced three new appointments as the company continues to invest in its people, dealer network and customer support.

Steven Massey has joined as Business Development Manager, Jim Maynard has taken on the role of Technical and After Sales Support, and Lisa Brown steps into the position of Office Manager.

Etesia UK Strengthens Team with Three Key Appointments

With decades of combined industry experience, the new additions are set to strengthen Etesia UK’s presence across the grounds care sector while reinforcing its reputation for quality products and dependable back-up.

Steven Massey joins Etesia UK following a long and respected career within the grounds care industry. Having left school in 1988, Steven spent 10 years as a mechanic at GGM (Gibson’s Garden Machinery) before moving into sales in 1998 – a role he has held ever since, working exclusively within the sector.

“I’ve always sold grounds care equipment,” Steven explained. “I’ve worked with local authorities for most of my career, which is really my strong point, and I’m well known within the industry and the customer network.”

Steven’s relationship with the Etesia brand spans more than a decade, having worked with the machines during his time at Burrows Grass Machinery and later Sharrocks, both Etesia dealers. That familiarity made the transition into his new role a natural one.

“I want to make sure that Etesia products are at the forefront of people’s thoughts when they’re looking at buying machines,” he said. “People want efficient cut-and-collect machines, and whenever you demo an Etesia product, the feedback is always the same – how easy it is to use and how well it collects, even in the wet. Etesia really sets the standard there.”

As Business Development Manager, Steven’s focus is firmly on growing the brand while maintaining strong relationships with existing customers and dealers. “It’s about keeping existing business but also looking for new business,” he said. “You can never take your eye off either. My goal is to make Etesia the number one choice, when customers are looking to invest in new equipment.”

Joining Steven is Jim Maynard, who brings extensive technical and aftersales expertise to his role as Technical and After Sales Support. Jim began his career as a greenkeeper before moving into contracting and then training as a technician. He spent 21 years with John Deere before taking on senior technical support and training roles at Reesink, where he helped establish and support nationwide dealer networks.

“I absolutely love supporting dealers and technicians,” Jim said. “Helping people, solving problems and giving them the confidence to get the best out of the product – that’s what I enjoy most.”

At Etesia UK, Jim will be responsible for dealer technical support, training, warranty administration and registrations, ensuring that dealers and end users receive the highest levels of aftersales care.

“Excellent aftersales support is about trust,” Jim explained. “If you can gain that trust, you’re halfway there. It’s about being there for people, picking up the phone, helping them when they need it – that support makes all the difference.”

Completing the trio is Lisa Brown, who takes on the role of Office Manager. With experience across sales operations and administration, Lisa will become a key point of contact for Etesia UK, providing vital support to the wider team, dealers and customers alike. Her role is central to the smooth day-to-day running of the business, ensuring communication, coordination and customer service remain at the high standards Etesia is known for.

Together, the three appointments mark an important step forward for Etesia UK. With strengthened business development, enhanced technical support and robust operational management, the company is well positioned for continued success.

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on X @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK. You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK

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Beth Gibbs Joins GMA As Regional Pitch Advisor: The Grounds Management Association (GMA) is proud to announce that Beth Gibbs has been appointed as the new Regional Pitch Advisor – Rugby Union, for the London and South East region, making her the first female to hold this position in the organisation’s history.

Beth began her grounds management career at Wellington School where she joined as an apprentice and undertook her Level 2 qualification in Sports Turf Maintenance. This early hands‑on experience has laid the foundation for her rapid progression in the profession and remains a defining part of her journey into grounds management.

Beth Gibbs Joins GMA As Regional Pitch Advisor

A rising talent within the sector, Beth brings a track record of leadership and advocacy for early‑career professionals. She is an active member of the GMA’s NextGen group, championing pathways for young people entering the industry.

Her achievements were nationally recognised when she was named Young Groundsperson of the Year by the GMA in 2023.

In her new role as Regional Pitch Advisor for the South East and London, Beth will play a pivotal part in shaping and supporting professional standards across one of the most diverse and dynamic regions in the grounds sector. Her appointment shows the GMA’s continued dedication to improving representation and supporting future leaders in grounds management.

Beth Gibbs said: “It’s an honour to take on this role and to be the first female representative. The GMA has played an important part in my development and I’m excited to help others access the same opportunities. I’m passionate about supporting our community, especially young people starting their journey in the industry.”

Geoff Webb, CEO of the GMA, said: “Beth’s appointment is a significant moment for the GMA and for the wider grounds management industry. Beth brings a fresh perspective and real credibility which is why we’re proud to see her step into this role.”

Jason Booth, COO of the GMA, said: “Beth is an exceptional example of the future of our profession – dedicated, knowledgeable and inspiring to others. Her contribution to NextGen and her achievements to date show exactly why she is the right person for this role. We’re thrilled to welcome her to the team.”