Keys Brothers appointed official Redexim dealer

Keys Brothers appointed official Redexim dealer

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Keys Brothers appointed official Redexim dealer

Redexim UK has strengthened its presence in Northern Ireland with the appointment of Keys Brothers as its official partner for the region.

Keys Brothers appointed official Redexim dealer

Keys Brothers appointed official Redexim dealer

Based in Hillsborough, Keys Brothers is a well-established family business with more than 25 years’ experience in the industry. With a strong reputation for customer service and technical expertise, the company supports customers across Northern Ireland with dedicated sales specialists, product demonstrators and a highly mobile team of field service technicians.

The new partnership forms part of Redexim’s wider UK growth strategy, ensuring that customers throughout Northern Ireland benefit from enhanced access to its industry-leading range of turf maintenance machinery and specialist equipment.

Redexim has built a global reputation for innovation and durability. Known for pioneering products such as the Verti-Drain®, the company continues to develop advanced solutions designed to improve surface performance across sports turf, golf, landscaping and amenity sectors worldwide.

Allen Whellans, Regional Manager for the North at Redexim UK, explained that the appointment reflects the company’s commitment to aligning with forward-thinking partners.

“We were at a point where Redexim’s going one way and we need to be aligned with partners in areas that are pushing forward,” said Allen. “It’s quite clear to see that Keys Brothers is that partner.”

Allen believes the partnership is a natural fit for both businesses.

“They didn’t have an implement brand to marry up with everything else that they do, so it was a good fit. It’s really more about increasing our brands visibility and working with a partner who will promote the full range of Redexim products.”

Under the new agreement, Keys Brothers will operate across the entirety of Northern Ireland, providing full sales, service and support for the Redexim range.

“It’s the whole of Northern Ireland,” Allen confirmed. “It’s part of the wider strategy for Redexim as we continue to grow the brand. Whilst we continue to push and grow in the UK and globally, we need to align with partners that are also looking to do that.”

A key strength of Keys Brothers lies in its proactive approach to customer engagement. With sales representatives and technicians operating on the road, the team is highly visible and accessible to customers throughout the region.

“They’re very active, and they’re out and about,” Allen added. “We want partners to be out and in front of the customer, and they have lots of touchpoints with customers that we didn’t previously have.”

Commenting on the partnership, Andy Keys, Director of Keys Brothers, said:

“It’s a perfect fit for us because it sits really well alongside the rest of our product range. Redexim is one of the leading names in the industry and has built a strong reputation across a wide range of equipment.

“We know the Redexim range is going to strike a chord with our customers. They’re looking for quality, dependable machinery that does exactly what it’s designed to do, and that’s what this brand is known for. We’re really pleased to be bringing it on board and confident it’ll be a great addition for us and for our customers.”

The partnership ensures that customers across Northern Ireland will now have direct access to Redexim’s full portfolio, supported by local expertise and a responsive aftersales support.

For Redexim, the appointment marks another important step in strengthening its UK dealer network – working with ambitious, customer-focused businesses to deliver long-term growth and exceptional service across every region.

For more information, visit https://www.redexim.com/uk/

For the latest industry news visit turfmatters.co.uk/news

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Green-tech reaffirms commitment to industry charity Perennial

Green-tech reaffirms commitment to industry charity Perennial

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Green-tech reaffirms commitment to industry charity Perennial

Green-tech has confirmed that it will continue its support for Perennial, the UK’s only charity dedicated to helping people who work in horticulture, by renewing its Platinum Partnership.

Green-tech reaffirms commitment to industry charity Perennial

Green-tech reaffirms commitment to industry charity Perennial

Green-tech has supported Perennial for many years and regularly promotes the charity’s services across its customer and industry networks.

Perennial supports everyone working with plants, trees, flowers or grass, as well as those who have retired from the sector. The charity provides free and confidential advice, information and financial assistance to people in horticulture and their families who may be facing difficult circumstances, such as ill health, financial hardship, bereavement, or workplace challenges.

Green-tech, a leading supplier to the landscaping and horticulture industries, has long supported Perennial and the vital work it carries out across the sector. Kate Humes, Marketing Director at Green-tech, explains, “Perennial provides an essential safety net for those working in horticulture and landscaping. Our industry is built on the hard work and dedication of its people, and it is important that support is available when times become challenging.

We are proud to continue our Platinum Partnership with Perennial and to support the invaluable work they do for our sector.”

Perennial has supported people working in horticulture for more than 185 years and continues to provide a range of services, including confidential advice, caseworker support, wellbeing guidance and financial assistance for those experiencing hardship.

Phil Swainston, Business Development Director at Perennial, adds, “We are incredibly grateful for Green-tech’s continued support as a Platinum Partner in 2026. Without partnerships like this, Perennial could not continue its vital work supporting people across horticulture and landscaping. Green-tech’s commitment helps us reach more individuals who may need guidance or financial support and demonstrates the strength of the industry coming together. We look forward to working closely with them to ensure everyone in horticulture knows that Perennial is here to help.”

Perennial’s corporate partnership programme enables businesses across the horticulture and landscaping industries to support the charity’s work and raise awareness of the help available to those who may be struggling.

To find out how to get involved, visit perennial.org.uk.

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Precision in Every Line: PaintMaster™ Pro at Ratcliffe College

Precision in Every Line: PaintMaster™ Pro at Ratcliffe College

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Precision in Every Line: PaintMaster™ Pro at Ratcliffe College

Ratcliffe College in Leicestershire is home to an impressive range of sporting facilities, supporting rugby, cricket, football, hockey and athletics across its expansive campus.

Precision in Every Line: PaintMaster™ Pro at Ratcliffe College

Precision in Every Line: PaintMaster™ Pro at Ratcliffe College

Keeping those surfaces match-ready is the responsibility of Chris Moody, Head of Grounds, and his small but highly skilled team. Over the past year, the introduction of the PaintMaster™ Pro RLM01 Robotic Line Marker, supplied by Agrovista Amenity, has delivered a significant improvement in efficiency, consistency and presentation across the site.

“I’ve been in the industry a long time and a line-marking robot has been on my mind for a good few years,” Chris explains. “When I first started at Ratcliffe, it was something I raised as a real opportunity for us. As the technology has advanced over the last five or six years, it just made more and more sense to revisit it.”

Responsible for nine rugby surfaces, six grass cricket areas, nets, two full-size artificial hockey pitches, a four-lane 400m track and a range of football pitches, Chris and his team of four manage a demanding programme of activity all year round. Traditionally, the school used external contractors to carry out initial robotic markings at the start of each term before the grounds team took over for weekly over-marking and maintenance.

“That system worked, but it only got us so far,” he says. “We wanted more flexibility, more control, and greater consistency week in, week out. That’s when we decided to properly assess our own robotic line marker.”

After researching the market, speaking with other schools and arranging demonstrations, the PaintMaster™ Pro RLM01 stood out as the clear choice. Supplied by Agrovista Amenity, with technical sales support, training and backup from XDC, the system offered both cutting-edge capability and reliable aftersales support.

“The PaintMaster Pro ticked a lot of boxes for us – including the finance options, which are important in an educational environment. But what really sold it to me was the full package: the machine itself, the user-friendly tablet, the size of the paint tank, and the support network behind it,” says Chris. “The people who already had one couldn’t speak highly enough of it – and now I completely understand why.”

The PaintMaster Pro is a smart, GPS-guided robotic line marker that delivers centimetre-accurate results on a wide variety of sports surfaces. Using dual industrial-grade GNSS positioning and a local base station, it produces straight, consistent lines every time. For more challenging environments, such as areas surrounded by trees or buildings, an optional laser kit ensures reliable performance where GPS may struggle. A 0.5 kWh battery enables marking of up to eight full-size pitches on a single charge, while the 1 kWh upgrade doubles that capacity. A fast-swap battery system also allows for extended operation during busy periods.

“There’s no complicated setup,” Chris adds. “Once the aerial and base points are in place, everything is controlled through the tablet. Getting the base points for our first pitch took about 15 to 20 minutes, and in a day we had the whole site mapped and saved. Now those pitches are always stored in the system, ready to go. We could take the robot out of the shed and have a full-size pitch marked in around 90 minutes, perfectly to our exact dimensions.”

For the team, the biggest benefit has been the time saved and the flexibility it brings.

“It frees us up to improve other areas of the site,” Chris explains. “We can be setting up posts, pads, flags and barriers, or working on another pitch while the robot is marking the first one. That efficiency has definitely enabled us to provide a better surface and a better overall experience for students and staff. We take huge pride in our work, and knowing the lines will always be spot on adds to that professional finish.”

Beyond the machine itself, Chris has been particularly impressed with the support from Agrovista Amenity and XDC.

“The backup has been brilliant,” he says. “They even set up a WhatsApp group so if we have a question or need a tweak, it’s dealt with straight away. The software is always being updated and improved based on user feedback. In terms of customer service, it’s second to none.”

For Ratcliffe College, the PaintMaster Pro has become an important asset in raising standards and supporting a busy sporting calendar.

“We don’t see it as replacing skills – it’s enhancing what we do,” Chris concludes. “It’s helping us deliver consistency and quality across the whole site, and that’s exactly what we aim for here at Ratcliffe.”

As the exclusive distributor of the PaintMaster™ Pro RLM01, Agrovista Amenity continues to support facilities of every level in raising standards of precision, efficiency and presentation in sports line marking.

For more information about Agrovista UK, visit https://amenity.agrovista.co.uk/

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