Bernhard Academy Appoints Matt Axton as Programme Leader

Bernhard Academy Appoints Matt Axton as Programme Leader

Bernhard Academy Appoints Matt Axton as Programme Leader

Bernhard Academy is pleased to announce the appointment of Matt Axton as Programme Leader: Technical Training and Advisory, effective 8 June 2026.

Bernhard Academy Appoints Matt Axton as Programme Leader

Bernhard Academy Appoints Matt Axton as Programme Leader

Axton joins Bernhard Academy with extensive international experience in turf machinery and golf course engineering, further strengthening its commitment to delivering practical, industry-relevant education for turf professionals.

He brings a strong technical background, supported by NVQ Level 2 qualifications in Greenkeeping and Horticultural Engineering, and an NVQ Level 3 in Horticultural Engineering. His expertise was recognised with the prestigious City & Guilds Medal of Excellence, presented by HRH Prince Philip at St James’s Palace.

Throughout his career, Axton has held senior mechanical and management roles at leading venues including The Belfry, Copt Heath Golf Club and The Warwickshire Golf & Country Club. Internationally, he spent eight years as Equipment Manager at The Royal Golf Club in Bahrain and later served as After Sales Manager for Hydroturf in Qatar, working closely with Toro and Club Car equipment and dealer networks.

His hands-on experience across dealerships and greenkeeping roles has given him a well-rounded understanding of the technical and operational challenges faced by turf professionals. He has also played a key role in developing the Turf Equipment Technicians Organisation (TETO), a highly engaged global community that supports knowledge sharing across the industry.

Commenting on the appointment, Sami Strutt, Education Director at Bernhard Academy, said: “Matt’s depth of technical knowledge and real-world experience make him an outstanding addition to the team. His passion for developing others aligns perfectly with our mission to deliver relevant, high-quality education for the industry.”

In his new role, Axton will lead the delivery and development of Bernhard Academy’s technical training programmes, supporting professionals at all career stages while helping to develop the next generation of turf equipment technicians. He will also provide advisory support aligned with industry best practice and contribute to installations and event activity.

Axton added: “I’m delighted to be joining Bernhard Academy and to have the opportunity to give back to an industry that has shaped my career. I strongly believe technical training should be practical and grounded in real-world experience, and I look forward to supporting professionals at every stage of their development.”

For more information on Bernhard Academy and its training programmes, visit: https://bernhardacademy.co.uk/

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Reesink's BNPL offer allowed Stratford Oaks to do it all

Reesink’s BNPL offer allowed Stratford Oaks to do it all

Reesink’s BNPL offer allowed Stratford Oaks to do it all

Stratford Oaks Golf Club committed to another five years of course excellence and financial sustainability with a significant reinvestment in Toro machinery, facilitated through the hugely popular ‘buy now, pay later’ finance agreement with Reesink Turfcare.

Reesink's BNPL offer allowed Stratford Oaks to do it all

Reesink’s BNPL offer allowed Stratford Oaks to do it all

With the finance offer secured in December, the latest investment sees the club upgrade and expand its machinery fleet, enabling the team to enhance operational efficiency while simultaneously progressing key course improvement projects.

“We didn’t want to have to put project work on hold while we upgraded the fleet,” says Course Manager James Cleaver. “The option of the ‘buy now, pay later’ deal meant we didn’t have to. We could secure the essential maintenance equipment we needed without compromising on investments elsewhere.”

Following routine due diligence, the Board of Directors concluded that this approach represented the most effective use of the club’s resources. “We invest carefully and it’s vital we get it right first time,” says James.

“A thorough evaluation of pricing versus total cost of ownership, parts availability, and long-term reliability across multiple brands confirmed that in practice and on paper Toro and Reesink would give us the financial predictability and continuity in course maintenance standards we were looking for.”

The five-year payment plan aligned strategically with the club’s machinery replacement cycle and the process itself was described as seamless by James, with Reesink’s team managing the bulk of the administration. “Josh Nash and the team at Reesink handled everything from start to finish. All we needed to do was review and sign off — it was incredibly straightforward.”

The investment comes at a pivotal time for the club, which is currently undertaking a series of major improvement projects. It is in phase two of a four-phase bunker refurbishment programme and replacing all its tees sprinklers. Construction is underway on a new maintenance facility, and it is developing its academy and introducing a new driving range and short game facilities. With these improvements intended to increase value for members while maintaining cost efficiency, it was important they could continue — and with Reesink’s ‘buy now, pay later’ deal they could.

Jon Cole, Divisional Business Manager at Reesink Turfcare, says: “We understand clubs need to balance investment with day-to-day operational demands. The goal of our flexible finance options is to make it as easy as possible to access the right machinery at the right time, without delaying important projects or compromising on quality.”

The deal includes two Toro Greensmaster 3420 mowers, three Greensmaster 1021 and two Greensmaster 1026 walking mowers, Workman utility vehicles, a Groundsmaster 4500 mower and two Reelmaster 3575-D which have been particularly useful for the site as it can get quite wet, says James. “We don’t risk any tearing or scuffing with this mower because they’re so lightweight.”

Looking ahead, Stratford Oaks is closely monitoring advancements in robotic mowing technology. “We’re very interested in how robotics are being adopted across UK golf clubs,” James added. “We expect Toro robotic mowers to play a role in our next machinery investment cycle, particularly on the new driving range.”

Jon concludes: “What stood out with the 2025 ‘buy now, pay later’ offer was just how popular it was. Now more than ever, we can see how much clubs value being able to spread the cost over a structured term, focusing on long-term value, improving efficiency, and planning with confidence — while we handle the process.”

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