Category expansions across Town & Country and Wilkinson Sword
Category expansions across Town & Country and Wilkinson Sword: Barrus is excited to announce the launch of its new product lineup for the 2024/25 season, featuring a wide array of new items and significant category expansions under its renowned Town & Country and Wilkinson Sword brands.
Town & Country: Expanding further into lifestyle sector
Continuing its extension into the lifestyle sector, Town & Country proudly presents the new Dragonfly range. This collection includes the popular Cloggies®, Gauntlet and Lux-Fit Gloves, Memory Foam Kneelers, two stylish umbrellas, a practical journal and more. Each product in the Dragonfly range combines functionality with fashionable design, making gardening and outdoor activities more enjoyable.
In addition to the Dragonfly range, Town & Country is also launching the new Bainton Wellington Boots, leisure and gardening boots for all seasons. These boots are 100% waterproof with neoprene insulation and durable PVC integrated soles. They are anticipated to be high sellers come autumn/winter this year, helping retailers make the most of this year’s wet weather.
The collection also includes a convenient, handheld Boot Cleaner, allowing consumers to easily clean footwear anywhere as well as a Boot Jack, an easy way to remove muddy boots with non-slip ridges for underfoot security, ideal for all types of footwear. These additions not only broaden and enhance Town & Country’s portfolio of high-quality outdoor footwear and accessories, but with smaller items now being introduced, also create additional impulse purchase opportunities for retailers too.
Wilkinson Sword: Enhancing the Ultralight range
Recognising the popularity and market opportunities in its hugely popular Ultralight range from Wilkinson Sword, for 2024/25, Barrus is introducing several new products to further expand the range. Gardeners will now be able to enjoy the lightweight benefits of Ultralight Snips, Ultralight Bypass Pruners, two types of Ultralight Loppers, and two further variations of Ultralight Branch and Shrub Cutters. These tools are designed to offer the perfect mix of strength and comfort with incredibly lightweight usability, making gardening tasks easier and more efficient without compromising on quality.
Additionally, within the Wilkinson Sword portfolio, developments have been made to the Razorcut Pro pruners, now with improved cutting performance, grip and comfort with a more appealing livery to add new dual layer grips and premium SK3 Japanese Steel blades.
POS to support new product lines
To support retailers in showcasing each of these new products and ranges, Barrus is also providing dedicated point-of-sale stands designed to maximise sales and attract customer attention including stand displays, full backwall solutions and innovative, eye-catching offerings to showcase the Town & Country Dragonfly range.
Sales reps on the move
Over the coming weeks, Barrus’ sales representatives will be showcasing the new products to customers and garden centres nationwide. Retailers interested in booking an appointment for a personalised demonstration can contact on 01869 363674 or email customer.services@barrus.co.uk.
For more information on the new products and to explore the full range, please visit https://www.townandco.com/ for Town & Country and https://wilkinsonsword-tools.co.uk/ for Wilkinson Sword Tools.
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