Innovation on Tour – The AriensCo Roadshow: The AriensCo Roadshow 2025 came to a successful close last weekend. Since the end of July, our sales teams have been on the move across Germany, France and the United Kingdom – meeting dealers and end users directly at their locations.
With up to seven stops in each country, visitors had the chance to get up close with the latest innovations from AS-Motor and Ariens, and more importantly, try them out for themselves.
Innovation on Tour – The AriensCo Roadshow
Bringing innovation to Life
The roadshow was all about bringing our products to life. Each stop featured live demonstrations, expert conversations, and personal consultations that allowed for real hands-on experiences. The focus was not only on showcasing product features, but also on discussing everyday challenges, technical details, and service and spare parts needs with dealers, service professionals, and local authorities.
More Than Just a Demo – Real Conversations with Professionals
“Our roadshow was about more than just product demonstrations; it was about meaningful dialogue with the people who use our equipment every day,” said Sam Lewis, General Manager of AriensCo UK. “Performance data is one thing – but the real test is putting the machine into the hands of the user. That’s when you truly see what it can do.”
Two key innovations took center stage, both unveiled earlier this year at demopark:
AS 990 Tahr RC
This new remote-controlled rotary mower proved its capability on steep slopes, where it delivers faster mowing without the need to turn around after each pass. The open-sided sickle mower cuts cleanly in both directions, while the proven cross blade system from the AS 940 Sherpa ensures exceptional cutting power. It easily handles grass and brush up to 1.5 meters high, using two powerful pendulum blades and an overhead cutter bar for high-speed shredding.
Ariens Summit Pro Zero-Turn Series
The new zero-turn models for professionals showed why they are the new stars of the Ariens lineup. With speeds up to 24 km/h, cutting widths of up to 183 cm, and area coverage of nearly 30,000 m² per hour, the Summit Pro 300 and 500 are built for intensive professional use. Durable mower decks, Parker hydrostats, and premium Kawasaki engines reinforce the machines’ robust and reliable design.
Positive Feedback Across the Board
Across all three countries, the response to the roadshow was overwhelmingly positive. Visitors appreciated the chance to experience the equipment first-hand, while dealers took advantage of the opportunity to deepen their product knowledge. For AriensCo, the roadshow also provided valuable insights from direct conversations with customers and users.
“Roadshows help build trust and provide a genuine product experience,” Sam Lewis concluded. “They’ll continue to play an increasingly important role alongside trade shows and conventional demos in how we connect with our customers.”
For the latest industry news visit turfmatters.co.uk/news
Get all of the big headlines, pictures, opinions and videos on stories that matter to you.
Follow us on Twitter and Instagram for fun, fresh and engaging content.
You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.
