GroundsFest Joins Forces with Industry Initiative: A collaborative initiative ‘Roots for the future, skills for today’, supported by leading industry bodies and influential individuals, is pleased to announce that GroundsFest has officially joined the mission to promote the landscape architecture and horticultural industries to the wider public.
As part of its support, GroundsFest will take the lead by building the industry’s flagship stand at New Scientist Live 2026 which takes place at London’s Excel, October 10-12. The project aims to bring together prominent organisations from across the breadth of UK landscaping and horticulture, to collaborate on an exhibit to raise perceptions through public engagement. The ultimate aim is to address the skills crisis by showcasing the sectors as high-tech, scientific and sustainable, to a large STEM-focused audience. Educational and commercial partners are sought from across sports turf, groundskeeping, forestry, landscaping, ornamental and edible production, garden retail, environmental management, gardens and parks. Sufficient stand sharers are required by 24th March to move the project to its next stage of booking space.
GroundsFest Joins Forces with Industry Initiative
New Scientist Live, held annually in London, attracts over 26,000 visitors including students, school staff, families and science enthusiasts, making it the premier platform to inspire a large public and the next generation.
Award-winning GroundsFest, the UK’s leading annual event for the grounds management, landscaping and arboriculture industries, will bring unparalleled expertise to the project. Their team will oversee the construction of an immersive, interactive stand that demonstrates the technological, engineering and environmental science required to build and maintain the nation’s world-class green spaces and deliver horticultural output.
Christina Walker, leading the project, commented: “I’m thrilled to welcome GroundsFest to this crucial initiative. Their commitment to the landscaping and grounds maintenance industries, plus their award-winning skill in producing events and exhibits makes them the perfect partner to bring this vision to life. By building a stand that is both interactive and scientifically grounded, we can show the New Scientist Live audience the vast array of inspirational and aspirational STEM careers across the landscape and horticulture sectors. I need stand sharers and sponsors to come forward – I’m particularly keen that we have a sport activity to engage visitors around soil science and an urban element is absolutely central to the exhibit.”
Christopher Bassett, Event Director of GroundsFest, added: “Joining this mission was a natural fit for us. At GroundsFest, we are passionate about the future of the industry and reinvesting in the next generation. Building the stand at New Scientist Live 2026 allows us to showcase the incredible craftsmanship and innovation within our sector on a national stage. We look forward to working with our colleagues to create something truly inspiring.” The partnership follows a growing movement within the industry to unify efforts in career promotion, as recently discussed at a cross sector Focus Group. By combining the resources of trade bodies and commercial sponsors with the practical prowess of GroundsFest, the project ensures that the horticulture and landscape architecture sectors will have a commanding and educational presence at one of the world’s largest science festivals.
Stand sharers and sponsors are asked to contact Christina Walker chris1coombes@googlemail.com before 24th March.
About GroundsFest GroundsFest is the UK’s largest annual event for the grounds management, landscaping, and arboriculture sectors. It features a unique combination of indoor and outdoor exhibits, live machinery demonstrations, and the GroundsFest Academy, which provides free educational seminars and training for industry professionals.
About New Scientist Live New Scientist Live is an award-winning science festival that brings together the biggest names in science and technology. The event features immersive experiences, incredible exhibits, and talks from world-leading experts, aimed at inspiring people of all ages about the wonders of the universe.
Media Contact: Christina Walker 07703 592589
chris1coombes@googlemail.com@googlemail.com
For the latest industry news visit turfmatters.co.uk/news
Get all of the big headlines, pictures, opinions and videos on stories that matter to you.
Follow us on Twitter and Instagram for fun, fresh and engaging content.
You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters
