Husqvarna signs deal with DP World Tour: Husqvarna, a global leader in outdoor power products and cutting-edge robotic mowers, has signed a partnership with the DP World Tour – Golf’s Global Tour – as it becomes an official partner to the Amgen Irish Open and the Betfred British Masters.
The multi-year partnership will see Husqvarna’s brand and products, including its CEORA®, Automower® 580L EPOS®, Automower® 550 EPOS® and Automower® 535 AWD EPOS® feature across on-course and digital branding, product showcases in tournament villages and hospitality platforms at the two events – which make-up part of the Tour’s iconic “Back 9”- a series of its most historic events.
Husqvarna signs deal with DP World Tour
Beyond the two staple tournaments, Husqvarna also becomes a Corporate Partner to the BMW International Open on the Tour’s European Swing until the end of the 2027 season, as it strengthens its footprint across the golfing landscape.
Max Hamilton, Executive Commercial Director of the DP World Tour, said: “We are delighted that Husqvarna have continued to bolster their significant investment into the game of golf with the DP World Tour. As an organisation that is at the top of its game in the field of grass maintenance, and that is already supporting many of the best clubs in Europe and across the world, it is a perfect fit for Golf’s Global Tour, where leading talent from around the world get to compete on some of the best stages in golf.”
Samantha Donnelly, Senior Marketing Manager at Husqvarna said: “As world-leaders in the space of robotic mowers, we’re committed to helping people make time for what matters through our cutting-edge innovation. Whether that’s our professional range that opens more time for greenkeepers, or our residential models, that automatically cut the lawn to perfection – great for golfers looking to spend more time with their family, or out on the course
We’re also committed to supporting the game of golf, so we’re incredibly excited to see our connection to the game growing – whether that’s through the courses we supply, or those we partner with. We’re thrilled to announce this partnership, as we take our next step in the sport.
The relationship marks Husqvarna latest commitment to the industry and future in the sport, as it builds on partnerships with some of the game’s most decorated names – including Europe’s most successful golfer and host of the Betfred British Masters, Sir Nick Faldo.
The collaboration with Husqvarna and Sir Nick Faldo looks to build a foundation for the future of golf – including course maintenance, but also for the game itself, with the brand supporting the growth of the Faldo Futures initiative via donations and beyond from May 2025.
The Faldo Futures initiative, which boasts alumni such as five-time major champion Rory McIlroy, is designed to introduce young players to the game of golf, alongside an advanced education program built to enhance their skills.
Sir Nick Faldo said: “As host of the British Masters for nearly 3 years now, it’s an event that’s close to my heart – so it’s brilliant to see Husqvarna partnering with this iconic tournament. What its technology is doing for golf courses is truly changing the game – I’ve heard firsthand how greenkeepers now have more time to spend on other areas of the course, such as the greens, which is driving a real improvement for players. Husqvarna’s support for Faldo Futures is increasingly important too – it’s an initiative that supports young golfing talent, so we’re incredibly proud of it. Having brands such as Husqvarna help foster its growth, is brilliant for the future of the game”
Husqvarna’s long history in providing golf courses with world-leading mower technology, including some of the globe’s most iconic venues, has helped revolutionize course maintenance, while helping reduce emissions and costs associated with the upkeep.
Hero innovations such as the Husqvarna CEORA™s and Automower® 550 EPOS, automatically cut back the rough and other key green spaces on the course, around the pre-planned routes mapped by the greenkeepers – opening more time to perfect the upkeep of the greens, as the brand continues to set the scene for the future of golf course maintenance.
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