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Green-tech’s James Webster a winner

Green-tech’s James Webster a winner: Green-tech is delighted to announce that James Webster, one of their dedicated Account Managers, has been named a winner of Pro Landscaper’s prestigious ‘30 Under 30 – The Next Generation’ initiative.

25-year-old James Webster was chosen for his impressive contributions and rapid career progression within the landscape industry. The ’30 Under 30: The Next Generation’ initiative, celebrates 30 rising stars across the arboriculture, garden design, horticultural, and landscaping sectors; and aims to showcase the diverse career opportunities available to young professionals.

Green-tech’s James Webster a winner

Green-tech’s James Webster a winner

James began his journey with Green-tech in 2017 straight from education, and his progression is a testament to his hard work and passion for the industry. James started in the operations and warehouse departments; a role that provided him with a solid foundation in the company. His eagerness to advance and a keen interest in sales led him to a sales role in John Chambers Wildflower Seed, a brand under Green-tech. This experience broadened his sales acumen and his appreciation for the positive influence of landscaping and biodiversity on the environment. James then transitioned to a role within Green-tech’s wider sales team, where his dedication and growing expertise led to his promotion to Technical Sales Representative. In 2023, James was promoted to Account Manager. His commitment to fostering strong relationships and delivering exceptional is at the heart of his success.

Reflecting on his achievement, James said, “I am genuinely thrilled to be named a winner of Pro Landscaper’s 30 Under 30. Climbing the ranks at Green-tech to my current position has been a rewarding journey, and I’m proud that my efforts have been acknowledged outside of my organisation. The landscaping industry is an amazing field to be part of and I’m delighted that I have met the high standards that these awards strive for.”

Kris Nellist, Managing Director of Green-tech, expressed his pride, stating, “James is the ninth person from Green-tech to be recognised in the ’30 Under 30: The Next Generation’ since its inception in 2014. I am incredibly proud of our company’s culture that supports and nurtures young talent, helping them reach their full potential. James exemplifies this with his hard work, respect from peers and customers. He has a very bright future ahead and I wish him all the best.”

The official awards ceremony will take place at FutureScape 2024 on Wednesday 16th October where Green-tech looks forward to celebrating James’s achievements.

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Discover Trimax’s latest innovations at SALTEX

Discover Trimax’s latest innovations at SALTEX: Trimax Mowing Systems is delighted to be back at Saltex this year.  Come and see all the latest innovations at Stand C051.

What’s New?

Pegasus S5 SR: Part of Trimax’s new SR (Single Roller) range, including the ProCut SR and Stealth SR, these machines have been meticulously engineered to tackle the challenges of long grass applications. The Pegasus SR, designed for wide-area long-grass management, is a versatile model offering a cut height range from 20mm to 180mm and is available in widths of 4.9m, 6.1m, and 7.2m. Renowned for its strength and durability, it effortlessly cuts grass from as high as 500mm down to 180mm or even lower.

Discover Trimax’s latest innovations at SALTEX

Discover Trimax’s latest innovations at SALTEX

In addition, visitors will have the opportunity to see the popular Striker, ProCut and Flaildek mowers.

Exciting News!

Trimax will be using Saltex to launch its brand new customer support channel.   The Trimax Customer App aims to revolutionise customer interactions, ensuring a seamless and efficient support experience.  Whether it’s troubleshooting, guidance, or general enquiries, users will be able to engage with support agents, enhancing issue resolution efficiency.

“We are delighted to showcase our latest innovations at Saltex,” said Trimax’s Global Brand Manager, Caroline Shaw.  “Our new product range embodies our commitment to providing versatile, durable, and efficient solutions for a wide range of mowing needs. We look forward to connecting with existing and new customers and demonstrating how Trimax can improve their mowing experience.”

For more information about the Trimax range, visit: www.trimaxmowers.co.uk

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The new Ariens Ikon zero-turn mower

The new Ariens Ikon zero-turn mower: Last year, the Ariens Company celebrated its 90th anniversary. The anniversary year was taken as an opportunity to revise the entire model range of zero-turn mowers with combustion engines. The crowning highlight is the completely newly developed Ariens Ikon. All our experience has gone into this zero-turn mower. It sets standards in terms of cutting pattern, comfort, reliability and looks damn good at the same time.

The new Ariens Ikon is more than just an upgrade of its predecessor. The new Ikon defines a new class of zero-turn mowers for the private and semi-professional sector. All the experience gained has been channelled into the complete redesign of the mower. The designers have scrutinised every component. Proven features have been adopted and everything else has been revised, improved or renewed.

The new Ariens Ikon zero-turn mower

The new Ariens Ikon zero-turn mower

The main thing is a clean cut

The newly designed Ariens Envy cutting deck ensures that the Ariens Ikon cuts the grass perfectly. New guide plates and an improved discharge ensure an optimised air flow and therefore an excellent cutting pattern. The consistently high quality of the mowing pattern is ensured by the four-point suspension, which keeps the mowing deck permanently fixed and parallel. The blade carriers are made of forged aluminium. Compared to cast spindles, the blades run cooler and the blade carriers are more resistant to impact and vibration. Housed spacer rollers prevent damage to the turf and machine in the event of ground contact. The 2.9 mm thick steel plate of the cutting deck and the solid edge protection guarantee a long service life and durability. The Ariens Constant Belt Tension system CBT was previously only available on professional models. The new Ikon is equipped with it as standard. It keeps the belt tension constant, compensates for wear and tear and prevents the blades from stalling or the belts from slipping under high loads.

The new Ikon comfort seat has an extra high backrest that provides optimum back support. The raised seat makes it easier to stand up and sit down. The folding armrests take the strain off the shoulders. With its decorative stitching, the comfort seat is not only comfortable, but also contributes to the dynamic appearance of the new zero-turn mower. Thanks to their larger diameter, the new Ariens drive levers sit comfortably in the hand and can be optimally adjusted to the driver in all four directions without tools. The parking brake is activated by simply folding out the drive levers. One of 13 possible cutting heights (3.8 – 11.4 cm) can be conveniently selected from the seat using magnetic bolts. The solid mowing deck is simply raised using the foot pedal, also from a seated position. spiral spring makes this process easier. The 20-inch wheels ensure high suspension comfort, strong traction and low ground pressure. They also make it easier to drive over edges. The designers have also thought about stowing valuables or a snack and have integrated a practical storage box underneath the armrest. Two USB charging sockets are also included as standard.

The foundation: A solid basis

As with the two professional models in the Zenith and Apex series, the frame of the new Ariens Ikon consists of fully welded square profiles. The two separate EZT 2200 hydrostatic wheel motors from Hydro-Gear are maintenance-free and ensure smooth starting. The Kawasaki FR motors (FR651 and FR 691) are regarded as the benchmark in their class and give the Ariens Ikon plenty of power when it is needed.

Practical accessories

Thanks to numerous optional accessories, the Ikon can be fully customised. The stripes kit, for example, is just the thing for anyone who likes to have stripes on their lawn like in an English football stadium. The optional Ikon foot mat not only enhances the appearance of the zero-turn lawn mower, but also dampens vibrations on the feet and legs. The mulching kit eliminates the side discharge. The guide plates keep the clippings in the mowing deck for longer and the special mulching blades shred them into fine particles. With the optional trailer coupling, the Ikon can also tow a practical garden trailer. If the mower spends a lot of time outdoors, a cover protects it from dirt and moisture.

In conclusion, the new Ariens Ikon is difficult to categorise. It blurs the boundaries between a mower for private users and a professional mower. Its uniqueness lies in the sum of its well thought-out details.

The new Ariens Ikon will be available from the 2025 mowing season.

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Ag Biologicals and Organic Growth

Ag Biologicals and Organic Growth: The agricultural landscape is profoundly transforming as the global drive toward sustainability accelerates. The sector’s projected growth to a staggering $1.2 trillion by 2034 signals immense economic potential and underscores a significant shift toward environmentally responsible farming practices.

With the agricultural biologicals market forecasted to surge from $16.7 billion in 2024 to $31.8 billion by 2029 (Markets and Markets, 2024), alongside significant expansions in agrochemicals and organic food markets, we are on the brink of a revolution in how food is grown, protected, and consumed.

Ag Biologicals and Organic Growth

Ag Biologicals and Organic Growth

Unprecedented Growth in Agricultural Biologicals

The global agricultural biological market is expected to grow at a compound annual growth rate (CAGR) of 13.5%, reaching $31.8 billion by 2029. Agricultural biologicals—including biopesticides, biofertilisers, and biostimulants—are essential to sustainable farming practices. These products enhance crop protection, improve nutrient efficiency, and restore soil health while avoiding the environmental damage associated with synthetic chemicals.

Several key factors are driving this shift:

  • Consumer Demand for Organic Produce: Globally, consumers increasingly seek natural, chemical-free products, pushing farmers to adopt biological alternatives.
  • Stricter Regulations: Governments in Europe, North America, and other regions are implementing stricter controls on chemical inputs, speeding up the transition to biologicals.
  • Environmental Awareness: The adverse effects of chemical-intensive farming on ecosystems are becoming more apparent. Biologicals offer a sustainable solution with minimal environmental harm.

Regional Drivers of Growth

The Asia-Pacific region is set to be a significant growth engine for agricultural biologicals. Countries like India and China, with vast agricultural sectors and growing populations, are increasingly focusing on sustainable farming practices. Thanks to its stringent regulatory environment, Europe continues to play a leading role, mainly through the EU’s Farm to Fork strategy, which aims for a 50% reduction in pesticide use by 2030.

The U.S. market is expanding rapidly in North America due to increased investment in biological research and innovation. Latin America, especially Brazil, is emerging as a critical player in biologicals, driven by its leadership in organic farming and alternatives to agrochemicals.

Agrochemicals: A Market in Transition

Despite the rise of biologicals, the agrochemicals market is expected to grow from $365.6 billion in 2024 to $491.69 billion by 2032 (Market Research Future, 2024). However, the narrative surrounding agrochemicals is shifting. Farmers are increasingly adopting integrated pest management (IPM) strategies that combine biologicals with synthetic chemicals, balancing yield targets with environmental sustainability.

Agrochemicals will still play a role in global food production, but their use will increasingly be complemented by biological solutions to reduce environmental impact. This hybrid approach is critical in regions where fully transitioning to biological methods is not feasible due to scale, cost, or other constraints.

Organic Food: A Powerhouse Market

The global organic food market is forecasted to rise from $228.35 billion in 2024 to $658.38 billion by 2034 (Precedence Research, 2024). This reflects a significant shift in consumer preferences toward healthier, environmentally friendly food choices.

Organic farming emphasises sustainability, biodiversity, and soil health, making agricultural biologicals a natural fit for this market. Biopesticides, biofertilisers, and biostimulants are at the core of organic farming systems, replacing chemical inputs with natural solutions aligned with organic certification principles. Countries like Germany, the U.S., and France lead this trend, with robust organic farming sectors and consumers willing to pay premiums for organic products.

Regulatory Frameworks Shaping the Market

The regulatory landscape is pivotal to the growth of agricultural biologicals. In the European Union, the regulatory framework has become increasingly favourable for biologicals, particularly with the implementation of the European Green Deal and the Farm to Fork strategy, which promote sustainable food systems and aim to reduce pesticide use significantly. The U.S. Environmental Protection Agency (EPA) has also streamlined the biopesticide registration process, encouraging faster adoption.

In Brazil, one of the world’s largest agricultural markets, regulatory reforms have accelerated the approval of biological products. The country’s leadership in organic farming and favourable policy environment make it a key player in driving biological adoption in Latin America. Similarly, India has introduced initiatives through the Indian Council of Agricultural Research (ICAR) and its Farm Science Centres (KVKs) network to promote biological products.

However, challenges remain, particularly in harmonising regulations across regions. Global regulatory collaboration is necessary to establish consistent standards, reduce registration bottlenecks, and foster innovation.

Key Trends Driving Growth

  1. Innovations in Microbial Technology: Microbial research advances enable the development of highly effective biological products that target specific pests, improve nutrient uptake, and enhance plant resilience. Innovations in formulation technologies, such as encapsulation and controlled-release systems, are improving the stability and efficacy of biologicals, making them more viable for large-scale farming.
  2. Consumer Awareness and Organic Certification: As consumers become more conscious of the environmental impact of their food choices, demand for organic and sustainably produced food is rising. This shift drives the need for biological inputs that meet organic certification standards, further boosting the adoption of biological solutions.
  3. Climate-Smart Agriculture: Agriculture significantly contributes to greenhouse gas emissions. Agricultural biologicals, particularly soil microbes, play a crucial role in mitigating climate change by enhancing carbon sequestration, improving soil health, and reducing the carbon footprint of farming practices.

Challenges to Overcome

Despite rapid growth, the agricultural biologicals market faces several challenges:

  • Regulatory Hurdles: Fragmented regulatory environments across regions slow the approval process for new biological products. Harmonising regulations will be vital in accelerating innovation and adoption.
  • Farmer Education and Confidence: Many farmers remain sceptical of biological products due to a lack of knowledge or previous experiences with ineffective or ingenuine products. Education and field demonstrations are essential for building farmer confidence and ensuring widespread adoption.
  • Supply Chain and Scalability: The infrastructure needed to produce, store, and distribute biological products at scale is still developing. Investments in supply chain logistics, cold storage, and distribution networks will be critical to meeting future demand.

Conclusion: The Future of Sustainable Agriculture

The $1.2 trillion surge in the agricultural biologicals, agrochemicals, and organic food markets reflects more than just economic growth—it signals a global commitment to transforming agriculture into a sustainable, eco-friendly industry. As the world grapples with climate change, food security, and environmental degradation, the rise of agricultural biologicals offers a pathway to a healthier and more sustainable future.

Innovations in microbial technology, growing consumer demand for organic products, and favourable regulatory frameworks are positioning agricultural biologicals as a cornerstone of global food production. By investing in these sustainable solutions today, we are laying the foundation for a future where agriculture feeds the world and preserves the planet for generations to come.

Agriculture is no longer just about yields; it’s about balancing productivity with responsibility. As the agricultural biological sector evolves, it is poised to create a future where farming is both economically viable and ecologically sound.

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Thomas Tomlinson Joins ICL

Thomas Tomlinson Joins ICL: ICL is delighted to announce the appointment of Thomas Tomlinson as the new North East Technical Area Sales Manager.

Thomas joins ICL from his role as Course Manager at Ravensworth Golf Club, where he oversaw course management and introduced sustainable practices to enhance the club’s environmental standing. He began his career in greenkeeping at a young age, completing an apprenticeship at South Moor Golf Club before progressing to Deputy Head Greenkeeper at Boldon Golf Club. Throughout his career, Thomas has demonstrated a commitment to innovation and sustainability, gaining extensive experience in course performance and member communication.

Thomas Tomlinson Joins ICL

Thomas Tomlinson Joins ICL

Thomas’s dedication to continuous learning is evident through his selection as an ICL Scholar at BTME’s Continue to Learn programme in 2020.

Phil Collinson, Sales & Business Development Manager – UK North, commented, “We are thrilled to welcome Thomas to the ICL team. His wealth of greenkeeping experience, coupled with his dedication to learning and growth, makes him the perfect fit for this role. We are confident that he will make a significant impact in the North East and contribute to the continued success of our business.”

In his new role, Thomas will collaborate closely with distributors and end users to strengthen ICL’s presence in the North East. His proactive attitude and commitment to professional development were key factors in his appointment, and we are excited to see how he will contribute to the team.

Outside of work, Thomas enjoys kayaking, hiking, and playing golf, maintaining an impressive handicap of 5.1.

Please contact ICL on 01473 237100 or visit www.icl-growingsolutions.uk and www.icl-growingsolutions.ie if you are in Ireland.

For more news and insightful views, you can follow ICL on Twitter @ICL_Turf

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