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Rob Maxfield at the GolfBIC conference

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Rob Maxfield at the GolfBIC conference: Speaking at the GolfBIC virtual conference PGA Chief Executive Rob Maxfield, said that golf had a wonderful opportunity to grow following the boost in playing numbers it had experienced over the last nine months.

However, he said that clubs would have to “welcome with open arms” and look after those new and returning golfers and ensure that they kept them as members.

Rob Maxfield at the GolfBIC conference

Rob Maxfield at the GolfBIC conference

“We need the golfing bodies to unite and work together and ensure that there was one junior golf initiative not 10 and that clubs would have to look at modernising their rules and remove arcane dress codes and phone bans in the clubhouse.

“We have got to rid the game of the label of being a white, middle aged, middle class male sport,” he told Geoff Russell, Editor of Golf Business News.

The news that the age profile of the game had also dropped during lockdown was also seen as positive for the game.

“Because youngsters couldn’t do anything else during lockdown they were playing golf, while others were coming back to the game, however, a cautionary note is that my son was put off because he wasn’t allowed to play with his shirt outside his trousers. Now is that the worst thing in the world?” said Rob.

When the pandemic struck 12 months ago Rob, who has been Chief Executive since 2017, met on a daily basis with his Senior Management Team planning on how best to support their 8,000 members, their staff and to discuss finances.

“We agreed not to furlough staff but to use them to contact all of our members. We endeavoured to call members and in the end spoke with over 90% of them. We also organised regular webinars, often with as many as 1,000 people participating, on a range of subjects,” said Rob, who added that the All Party – Parliamentary Golf Group, Chaired by Craig Tracey MP, had brought all golfing bodies together on a weekly basis.

“Cycling is the sport of choice for many at the moment with people talking about going out for rides at the weekend. Let’s get more people talking about going for a game of golf at the weekend.”

GolfBIC is running for three days with a range of influential speakers, including, Keith Pelley, CEO of the European Tour; Phil Anderton, the R&A’s Chief Development Officer; Craig Tracey, Chair, of the All-Party Parliamentary Golf Group, and Jay Karen, CEO of the National Golf Course Owners Association.

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Syngenta survey reveals mental health issues

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Syngenta survey reveals mental health issues: More than 60% of greenkeepers, PGA Professionals and club managers have experienced increased work-related mental health problems in the past year, a new survey by Syngenta has found.

Of these, nearly two-thirds (64%) said they had felt anxious or worried, 57% said they experienced sleep problems and 43% said they had felt depressed with a continuous low mood.

Syngenta survey reveals mental health issues

Syngenta survey reveals mental health issues

Three of the 256 respondents admitted thoughts of self-harm or suicide.

The online survey, which was anonymous, also found that only 9% of respondents had sought professional counselling in the previous six months.

And while two-thirds (68%) of respondents said their organization or employer should offer mental health training and support, only 21% confirmed their employer did have a mental health policy or wellbeing program (57% said their organization did not offer support; 22% were unsure) and 12% had received stress or anxiety training at work.

VIDEO Superintendents’ mental health: signs of stress

ONLINE EDUCATION The Mindful Sessions, Carolinas Golf Course Superintendents

FEATURE Golf saved my life

Mark Birchmore, Syngenta Global Head of Marketing, Turf and Landscape, who commissioned the survey, said: “While this is a snapshot survey, it provides evidence of what we have been hearing anecdotally throughout the pandemic, that mental health problems are prevalent.

“I’m especially worried for the three industry colleagues who reported the most severe symptoms and I would encourage anyone in this situation to urgently seek professional advice.

“For the industry, the survey highlights a potential gap between the prevalence of mental health problems and the level of support available. As an organization, this is something Syngenta is addressing with accredited Mental Health First Aiders within our team, as well supporting important industry initiatives, including the online Mindful Leadership Sessions by the Carolinas Golf Course Superintendents Association.

“But there is more to be done globally, which is why we are sharing the results of the survey with the golf industry, including bodies and associations, with a view to encouraging solutions.”

More than half the survey respondents (52%), from countries including the United States, Canada, the UK and the Netherlands, said they were aware of colleagues who had experienced mental health problems since March 2020.

Of those who completed the survey, 66% were superintendents or greenkeepers, 13% were PGA Professionals or directors of golf and 11% were club managers.

Syngenta has been highlighting mental health issues within its Growing Golf campaign and supported Emotional Health education at the virtual Golf Industry Show, February 2-4.

Join the conversation: tell us your experiences, thoughts and suggestions.

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Bernhard and Company champions education

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Bernhard and Company champions education: Industry-leaders in sharpening equipment and turf management solutions, Bernhard and Company, utilised innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the virtual GIS (Golf Industry Show) 2021.

“We made the decision to attend the virtual show to increase product awareness and promote education within the turf industry,” commented Director of Worldwide Sales for Bernhard and Company, Steven Nixon. “A key element to business longevity and success, our aim is to help people understand the extreme benefits, both short and long-term, to sharpening their mowing equipment.”

Bernhard and Company champions education

Bernhard and Company champions education

The GIS Industry Show, operated by the GCSAA (Golf Course Superintendents Association of America), is the golf industry’s leading turf conference and trade show. As a company that sits at the forefront of education and development within the sector, the show falls perfectly in line with the values that Bernhard and Company represent.

The three-day virtual event took place in early February, with more than 9,000 attendees online, including industry experts and over 200 exhibitors. Over the course of the three days, there were more than 80 interactive education sessions with industry experts, numerous networking events, virtual booth visits, special guests, and award presentations.

Despite the virtual nature of the show, Bernhard and Company were able to demonstrate their constant strive to innovate with the latest features on their grinding machines. The company have taken the concept of sharpening and developed cutting-edge management solutions with new technology that allows turf professionals to constantly provide the very best playing surfaces. New products utilise market-leading technology such as contactless RFID (radio-frequency identification), laser surveying, intuitive touch screens, wireless handsets and remote service modules.

Available for 24-hours on each day of the show, Bernhard and Company made use of every hour of exhibiting time at their disposal. Global sales teams helped to manage the exhibition booth round the clock, allowing the company to speak to and welcome visitors from around the world, including distributors, existing customers and a raft of keen prospects.

The show also presented a great opportunity for Bernhard and Company to convey how they can help sporting venues through alternate turf management solutions, with the likes of SubAir and TurfBreeze, who were also present at the event.

“The show has been fantastic for us this year,” commented Internal Sales and Marketing Manager for Bernhard and Company, Angelique Crosnier. “With a new format it has been great to virtually meet show attendees from all over the world in a safe environment.

“The virtual show still allowed us to showcase all that we have to offer. The response from our customers, distributors, prospects and show attendees has been noticed by all our sales team members who managed the booth – these relationships are key to us,” she added.

There are 30 days of on-demand access to content from the show, so attendees can digest educational resources at their own pace.

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New Managing Director joins STIHL GB

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New Managing Director joins STIHL GB: Kay Green has today joined STIHL Great Britain as Managing Director, following the retirement of long-standing predecessor Robin Lennie in December 2020.

For the last three years, Kay has been UK and Ireland Country Manager for Hasbro UK Ltd. During her career at Hasbro, she also held a number of senior commercial roles including director level positions in both sales and marketing, and a two-year period as Nordic Country Manager in Copenhagen.

New Managing Director joins STIHL GB

New Managing Director joins STIHL GB

Kay joins a thriving and resilient STIHL GB, with the business recording over a decade of year-on-year growth and a doubling of turnover from £57m in 2008 to £125m in 2020.

Commenting on her new role, Kay said: “I’m delighted to be joining this iconic global brand and to be building on Robin’s tremendous legacy. 2020 was a record year for STIHL GB, despite the global circumstances. The business saw growth across most markets and categories thanks to the support and commitment of the STIHL Approved Dealer network and of course our professional and domestic end-users. I’m very much looking forward to meeting our partners across the industry as soon as the situation allows.

It’s a genuinely exciting time to be taking the helm at STIHL GB. We have a game-changing new range of pro cordless tools launching this year, continued investment in consumer brand-building and plans continuing apace for our sustainable new GB Headquarters in Surrey. 2021 has all the potential to be another landmark year for the brand and our customers.”

Kay is STIHL GB’s first female Managing Director and joins an ever-increasing number of women in senior positions across the global STIHL business. Kay spent her childhood growing up on a farm and is married with two teenage children.

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Yorkshire Wildlife Park invest in Ventrac

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Yorkshire Wildlife Park invest in Ventrac: The Yorkshire Wildlife Park, situated in the village of Branton, close to the A1 near Doncaster, is the latest organisation to purchase a Ventrac 4500 compact tractor to help maintain its 150-acre walkthrough safari experience.

Delivered by the Rotherham depot of local dealer, Russells Groundscare, the package includes the tractor unit in its 8-wheel configuration and two mowing units: a Tough Cut deck and MU rotary deck.

Yorkshire Wildlife Park invest in Ventrac

Yorkshire Wildlife Park invest in Ventrac

Commenting on the purchase, Director Neville Williams said,
“Lockdown has been a torrid time for us; we’ve suffered a multi-million-pound loss, so we weren’t really contemplating any significant capital expenditure. However, we had issues with our mowing equipment and our mechanic suggested we contact Russells to see what was available.

“Glen Sawyer from Russells came over with a Ventrac demo machine and it performed extremely well, but we didn’t think we could justify the cost. However, Glen was able to organise a flexible lease-purchase arrangement together with a mutual partnership agreement, and that facilitated the purchase. They also loaned us a Power Rake, which was superb at reinstating the pathways and we will be looking to purchase the Trencher attachment in the future.

“As you would expect, we have huge areas of grass to maintain and much of it is on sloping ground around the car parks, picnic areas and in the animal enclosures. We previously had to employ a contractor for these sloped areas, but with the Ventrac we can now do this in-house. The cost effectiveness of this new machine was certainly a factor in our purchasing decision. For example, in the lion enclosure it used to take four men, three days to complete, but now with the Ventrac it is two men in half a day. That’s a very impressive saving in man-days; 12 days reduced down to a single day!

“This year we will be opening an expansion which will double the size of the park and this will include the creation of lakes, reserves and diverse habitats, so the Park can become home to more animals and springboard our efforts to help at-risk species. The Ventrac will play an important part in maintaining this extension to our facilities.”

About Yorkshire Wildlife Park

The Yorkshire Wildlife Park (YWP) was opened in 2009 and currently occupies about 150 acres (60 ha) of the site. The Park is home to number of endangered species including Amur tigers, Amur leopards, Red panda, Giant otters and England’s only Polar bears. The expansive reserves and space for visitors creates a walkthrough safari experience.

In 2021 a further 150-acre expansion will open with more ground-breaking animal reserves and new species for the Park, as well as enhanced visitor facilities. Lakes, reserves and diverse habitats will be introduced in the expansion, so the Park can become home to more animals and springboard efforts to help at-risk species. Landscaped walkways and dynamic viewing areas will provide visitors with an amazing experience.

YWP work with the studbook keepers of the European Association of Zoos and Aquaria who coordinate the breeding programmes and animal moves throughout Europe. This will decide which new species will be introduced, allowing the Park to continue their conservation efforts and protect a range of endangered animals.

The park’s popularity has grown over the years, starting in 2009 with only 66,000 visitors; it now hosts in excess of 750,000 visitors a year.

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