turfRad Expands Across the Middle East
turfRad Expands Across the Middle East: Over the past year, interest in turfRad technology has grown steadily across the Middle East. Turf managers in the region work in some of the most demanding conditions anywhere in the world – extreme heat, sand-based construction, reclaimed or variable-quality irrigation water, salinity pressures, and year-round playability expectations. In this environment, precision irrigation isn’t a luxury; it’s a necessity.
Working closely with Delta Turf Care, our trusted distribution partner, turfRad has been introduced to leading clubs, evaluated in real-world conditions, and discussed widely at regional industry events. The response has been exceptionally positive, and momentum across the UAE, Oman, Bahrain and Saudi Arabia continues to build.
turfRad Expands Across the Middle East
A Region Ready for Smarter Moisture Management
Across the Middle East, superintendents manage rapidly drying sand profiles, high evapotranspiration, and persistent microclimate variation – sometimes within the span of a single fairway. With rising expectations around sustainability and water efficiency, many teams are seeking tools that offer continuous, data-driven insight rather than periodic snapshots.
turfRad’s ability to deliver live, high-resolution moisture and temperature data has resonated strongly in this context, providing clarity where guesswork is costly and confidence where water savings are essential.
Demo Installations Across the UAE
Through ongoing collaboration with Delta Turf Care, multiple clubs in the Middle East have installed turfRad demo units to evaluate the system under their own agronomic conditions.
While project details vary, the primary goals across these sites include:
- Improving moisture uniformity across high-profile, high-traffic surfaces
- Supporting sustainability initiatives and optimizing water use
- Identifying and resolving localized problem areas where traditional irrigation adjustments fall short
- Strengthening day-to-day consistency with high-density moisture mapping
Each demo has provided valuable insight into how moisture varies across greens, approaches, and fairways – and how turfRad can support more informed, proactive irrigation decisions.
Expanding Into Saudi Arabia
turfRad has now entered its first phase of testing in Saudi Arabia, including a new installation currently being tested on a championship-level site. Interest across the region continues to grow, with additional demonstrations planned as new projects are looking for ways to improve sustainability and surface performance in highly challenging climates.
Industry Engagement Across Dubai
Recent months have also included participation in regional meetings and turf industry gatherings, where turfRad’s data-driven approach has sparked strong discussions around:
- smarter use of limited water resources
- improved surface consistency
- the role of high-density moisture mapping in modern agronomy
- Regional pressure to preserve water usage and the push for sustainability.
These conversations continue to broaden awareness and highlight how moisture data can help teams make faster, more confident agronomic decisions.
Partner Spotlight: Delta Turf Care
None of this progress would be possible without the commitment and expertise of Delta Turf Care. Their team has been instrumental in:
- coordinating demo logistics and introducing turfRad to key decision-makers
- providing on-the-ground technical support
- advocating for better moisture management across the region
Their credibility in the turf industry throughout the Middle East has laid a strong foundation for turfRad’s growing presence.
This diversity is exactly what makes the turfRad journey so compelling. No two conversations are the same, and with each demo we uncover new opportunities to understand turf performance in ways that were never possible before.
“What has stood out most for me throughout these demonstrations is the consistent sense of excitement at every installation. From the moment the first moisture maps and data sets appear on the screen, there is an immediate spark of curiosity and engagement. The discussions that follow are always unique – because every golf course is different, every irrigation system is different, and every turf team has its own challenges and insights. The support we have been receiving from the turfRad team has been exceptional. We could tell from day 1 that they were extremely passionate about the product, which gave us full confidence to partner.”
– Marinus Koekemoer, Reginal Manager UAE, Ohman, Bahrain, KSA
Looking Ahead
It’s clear that water efficiency, surface consistency, and predictable day-to-day performance are top priorities for superintendents across the Middle East, and turfRad fits directly into that mission.
With more demos underway in the UAE and Saudi Arabia, additional trials scheduled in early 2026, and new conversations opening across the GCC, this is just the beginning.
The Middle East is ready for data-driven turf management.
And turfRad is ready to support the region’s agronomy teams with the insights they need to succeed.
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