STIHL’s new route to market for battery and electric tools
STIHL’s new route to market for battery and electric tools: The STIHL Group, a leading manufacturer of chainsaws and outdoor power equipment, continues to significantly invest in its battery strategy.
To support the company’s position as a leading consumer brand in the premium battery tool segment, STIHL is announcing a new electric and battery retailer in Great Britain in addition to the successful partnerships with independent Approved Dealers.
STIHL’s new route to market for battery and electric tools
Commencing in July, STIHL electric and battery powered tools, along with a selected range of accessories, will be sold by omnichannel retailer, Screwfix. The STIHL battery and electric range will be available in store, online and on the Screwfix App for Click & Collect from over 880 Screwfix stores in England, Scotland and Wales. In addition, Screwfix will feature a STIHL display system and offer a handover service at its Yeovil – Lysander Road store.
Warranty support and repair will be offered through Screwfix’s fast and reliable repair service and customer advice and support will be available from the company’s contact centre.
“We know from our market data, that a high proportion of prospective customers of battery tools are already shopping online and many of their home and garden project purchases are already made at Screwfix” said Kay Green, STIHL GB’s Managing Director.
“This new relationship with Screwfix represents an opportunity for STIHL to grow its consumer battery footprint as well as further increasing our brand exposure. It will offer a complementary new dimension to the business we have built with our Approved Dealer network over the last five decades.”
Matt Compton, Screwfix Commercial Director, said: “We’re delighted to announce this new partnership with STIHL which welcomes another leading brand to the Screwfix family. Our customers demand high quality products and with this new range of electric and battery tools and accessories, we’re going even further to provide them with the tools that help them get their jobs done quickly, affordably and right first time.”
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