Tag Archive for: Action

Action required to solve golf’s diversity challenge

Action required to solve golf’s diversity challenge: Golf continues to experience unprecedented demand, but it is yet to persuade the public it is a game for all, a new social listening report from Syngenta and Ipsos has found. 

Golf & Social Media: Diversity, published today, is part of a landmark study analyzing 16.1 million social media posts, shares, comments and blogs over a three-year period to help businesses understand what is being said about golf online and respond with customer-centric solutions.

Action required to solve golf’s diversity challenge

Action required to solve golf’s diversity challenge

Despite highlighting successful projects that are making golf more diverse and inclusive, such as Black Girls Golf in the US and the UK-based Muslim Golf Association, the report confirms more work is required to overcome golf’s reputational issues and successfully welcome a wider audience.

Since the pandemic, just 5% of new golfers in the UK are non-white, the R&A’s Post Covid Opportunity Report previously found.

Similarly, in the United States, African American golfers make up just 5% of the country’s 25 million players, yet contribute $4 billion of the total market value.

Claire Martin, Ipsos Social Intelligence Researcher, said: “Golf is aware of its image problem and is trying hard to diversify, but the messages are not always reaching wider audiences and people outside the sport.

“Remarkably, two percent of all mentions in our sample related to Donald Trump and Republicans playing golf. This association does not help dispel the notion that it is a sport for older, white males.”

While the findings underline the challenge golf faces, the report offers solutions and case studies, including Black Girls Golf, founded by Tiffany Mack Fitzgerald, which has built a network of more than 4,000 female players in the United States.

And in a recent podcast interview with Syngenta, Jim Beatty, Executive Editor of African American Golf Digest, said the number of African American golfers could be doubled or tripled, significantly adding to the value of golf and the bottom lines of golf clubs and courses.

Brandon Bell, Syngenta People and Organizational Development Lead, Syngenta North America, offers advice to golf venues looking to build diversity and inclusive into their businesses and making golf welcoming to all: “As a starting point, use local demographic data to better understand the scale of the opportunity to engage with underrepresented groups, then invite these groups to take a survey or join a focus group so you can learn more about their wants and needs – and how you might address those.

“By creating an environment and experience where minority groups feel welcome and valued, and this is reflected in your club imagery and communications, this will help other diverse groups understand that this is a place where they could belong.”

WATCH: Brandon Bell on How to Make Your Golf Club More Diverse

Mark Birchmore Syngenta Global Head of Marketing, Turf and Landscape, who commissioned the report, said: “Golf has long been associated with exclusivity, and this study confirms that it is still widely viewed as a sport for a limited demographic.

“However, there are many examples of golf organisations and businesses making great progress in diversity. Now the sport needs to get better at communicating this progress beyond the industry itself in order to change wider perceptions.”

Data for the report was provided by Ipsos, with 16.1 million mentions of golf on social media in the United States and UK analyzed over a three-year period (2019-2022).

To download this report and all previous Syngenta market studies, visit: www.syngentagolf.com/golf-industry-reports

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Campey’s leading machines in action at GroundsFest

Campey’s leading machines in action at GroundsFest: Campey Turf Care Systems is ready to take full advantage of the outdoor demonstration space at GroundsFest, with the Imants ShockWave, Dakota Turf Tender, Foley Company Air2G2 336 and Campey UNIRAKE© all prepared for action on stand OSA460.

The combination of outdoor and indoor stands has made GroundsFest the perfect event for Campey to give visitors valuable in-action insights into machines, how they work and the difference they can make.

Campey's leading machines in action at GroundsFest

Campey’s leading machines in action at GroundsFest

Speaking about the inaugural event, Campey Turf Care Director Lee Morgado said: “GroundsFest is a new concept which puts the visitors at the forefront of the experience. One of those aspects is live demos, which makes the event more valuable to us as a company.

“As a machinery dealer and manufacturer, it is invaluable to show people exactly what the equipment can do, how it operates, and the results they can expect. It also allows us to answer questions in greater detail which benefits our customers, and that is what it’s all about.”

Campey has chosen machines that encompass a range of maintenance practices for the show. For variable organic matter removal, the UNIRAKE© is the perfect choice. Users can adjust the severity of grooming to remove a varying amount of organic matter or simply stand the sward up to encourage growth. Altering the severity of grooming is quick and easy and can be done in no less than 30 seconds.

The latest re-designed Imants ShockWave sporting its new livery, will be on show for wide area aeration, proving in person why it is the best linear compactor for heavily used areas where play can’t stop. It is designed to revitalise fine turf and sports fields by relieving soil compaction, improving aeration, and removing surface water, all whilst causing minimal surface disruption so play can resume quickly and safely.

In smaller or tighter areas, the Foley Air2G2 336 remains the industry’s finest pedestrian aerator. Instant results and the immediate continuation of play have set this machine apart since its release, making it a mainstay across most sports.

Completing the line-up of must-see machinery is the Dakota Turf Tender. The topdresser offers an impressive level of consistency with electric control boxes allowing users to set their width of spread an infinitely variable amount while ensuring that it can be changed and returned to that width at any time

Campey’s team of product specialists will be demonstrating the machinery and will be available throughout the two days to provide advice, answer questions or have a catch-up over a coffee.

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Action Lawn sets high ambitions with Etesia

Action Lawn sets high ambitions with Etesia: Action Lawn and Leisure has been appointed as a new Etesia dealer in Stirlingshire and surrounding areas.

Action Lawn and Leisure was founded in 1998 by Bob Bruce. It is a family run business which prides itself on offering a personal service with good advice and excellent product knowledge. The company works with a variety of groundscare brands, but the time had come to set higher ambitions according to Ian Bruce, son of founder Bob.

Action Lawn sets high ambitions with Etesia

Action Lawn sets high ambitions with Etesia

“Currently we are operating at about 70% domestic and 30% commercial,” he said. “We are looking to venture more into the professional market and want to be able to offer machinery of the highest quality. That is why Etesia kept coming into my head.

“We have dealt with a few Etesia machines over the years and have always been very impressed with what we’ve seen,” continued Ian. “Our local council has an Etesia fleet it was the only machine that came in for a service this year that didn’t need major repairs. This tells me it is of a decent quality because the council are quite boisterous with their machinery!”

Specialists in manufacturing high quality grass cutting machinery for both the professional and domestic market, Etesia’s extensive range of products have been in consistent high demand for a number of years. It is for this reason that the company’s vast dealer network continues to grow. From the UK to Ireland, Etesia dealers are providing their customers with innovative solutions for their green space requirements.

Etesia’s complete product range includes ride-on mowers, scarifiers, brush cutters, green technology and pedestrian mowers, and Ian believes the machinery will be the perfect addition.

“I believe the Etesia products will help us attract larger contractors, landscapers with a few vans on the road and potentially some national trust sites – to name but a few,” he said.

“One of the biggest problems we’ve got in Scotland is wet grass and this is always choking up our customers’ machines. The Etesia machines are designed to cope with this very easily.

“This feature combined with their performance and build quality, makes the Etesia range of products highly appealing.”

For further information, please contact Etesia UK on 01295 680120 or visit www.etesia.co.uk.

For more news, reviews and insightful views, you can follow Etesia UK on Twitter @EtesiaUK and like the company’s Facebook page – www.facebook.com/EtesiaUK. You can also view the latest Etesia videos by visiting www.youtube.com/EtesiaUK

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Spring into action with Makita

Spring into action with Makita: Leading power tool manufacturer Makita UK has launched a new garden machinery redemption scheme. From 1st February 2021, consumers can claim free 18V LXT lithium-ion batteries or body only LXT blowers with the purchase of selected 18V and Twin 18V (36V) machines.

The demand for cordless products is ever growing – and with its new redemption scheme, Makita is helping end users expand their collection of cordless garden machinery for a safer, more efficient job site. With the purchase of selected 18V RT, RTE, RT8 and RTX models, customers can claim a free 5.0Ah lithium-ion battery or 18V LXT blower (DUB185Z – body only). The offer is further extended with purchases of Twin 18V (36V) PT2, PT4, PG2 and CT2 machines, where consumers may redeem either two 5.0Ah 18V LXT batteries, an 18V LXT blower (DUB184Z – body only) or a Twin 18V LXT blower (DUB362Z – body only).

Spring into action with Makita

Spring into action with Makita

The exciting offer is available to consumers who purchase from a wide selection of eligible cordless models, including hedge trimmers, linetrimmers, brush cutters, blowers, chainsaws, lawn mowers and split shafts, as well as the DDG460T2X7 earth auger.

Kevin Brannigan, Marketing Manager at Makita said: “The future of garden machinery is shaping up to be a cordless one and this is no surprise given the improved safety, ease of maintenance and high power that our cordless models offer. With our LXT range of products, users benefit from industry-leading run times, reduced charge times and improved on-site efficiency as they can easily change between tasks and equipment with over 270 LXT products from garden machines, power tools and many personal items that work using the same batteries. With our Spring 2021 redemption scheme, end users can expand their cordless range with an additional battery or tool for ultimate flexibility across a variety of tasks and projects.”

Makita’s redemption scheme launches on 1st February 2021 and will run until 31st May 2021. Customers who purchase any of the qualifying models will have 28 days to register their purchase and claim their free battery or tool within this time period.

For more information on the promotion and terms and conditions, visit: www.makitauk.com/redemption

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Bobcat in action in Germany

Bobcat in action in Germany: With over 3000 tournament events a year and almost four million people who, according to the Allensbach study, call themselves riders, horse riding is extremely popular in Germany.

The quality of the riding surface is an important part of horse and rider health. A special sand/fleece mixture has established itself as an international standard and, in addition to long life, ensures sufficient grip when jumping, landing and turning.

Bobcat in action in Germany

Bobcat in action in Germany

A pioneer in the use of this mixture is fair ground GmbH, which relies on a Bobcat T870 compact track loader and various Bobcat attachments when laying and maintaining surfaces for riding arenas, tournaments and outdoor installations. The company used all of this Bobcat equipment to lay materials for the 9000 m² of riding areas used in the Hanover exhibition halls for the 2019 Horse and Hunting Fair.

“We chose the Bobcat T870 compact track loader and are very satisfied with the performance. Above all, our operator is very enthusiastic about what they can do with the machine, after getting used to handling the new track loader in the shortest possible time. The tracks and the very wide range of possible applications means the Bobcat T870 is the perfect machine for us,” says Ekhard Dettmeier, fair ground Managing Director, who was an active show jumper until the end of the 1980s. To complete the 9000 m² of riding area at the Horse and Hunting Fair in Hanover in just two days, the T870 was combined with a Bobcat laser grader.

A Machine for Day-to-Day Business

As well as the spectacular one-offs such as the Horse and Hunting Fair, the T870 has also proved itself in fair ground’s day-to-day business. “The tracks on the T870 offer great advantages, especially in the outdoor spaces that we are creating,” Ekhard Dettmeier adds. The ground pressure plays an important role. Thanks to the tracks, this is very low. Due to its compact size, the powerful T870 is also ideal for smaller riding arenas and halls.

The many attachments compatible with the T870 also make work easier. In the compact loader segment, Bobcat has around 75 different families of attachments that cover a very wide range of tasks. “You can tell that the attachments are also from Bobcat when you use them. It is much better when the attachments are matched to the carrier machine. And thanks to the compact size of the equipment, we can put plenty of attachments on the same flatbed trailer as the T870,” explains Ekhard Dettmeier. This saves time and transportation costs. More time is saved as it is easy to change between attachments on site thanks to Bobcat’s Bob-Tach quick-change system.

Bobcat T870 in Continuous Use

“The T870 compact track loader is a real workhorse for us. The machine is in use for seven to eight hours a day. We have received excellent support from Bobcat dealer, Müller Maschinen GmbH in Hildesheim,” says Dettmeier.

“It is always nice for us to see the reaction when we supply our customers with the right tool for their requirements. With its wide range of products and wide variety of attachments, the Bobcat range repeatedly proves its versatility. If we can also help the customer with a tailor-made service, we are of course delighted,” said Ulf Ahrens from Müller Maschinen GmbH.

For more information about Bobcat and Bobcat products, visit the website www.bobcat.com

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JCB joins national call to action

JCB joins national call to action: JCB is poised to re-start production at a factory closed as a result of the Coronavirus crisis in order to join the national effort to manufacture ventilators, the company announced today.

JCB received a direct appeal from Prime Minister Boris Johnson earlier this month to help plug the national ventilator shortage and to help save lives of Coronavirus patients. Following the approach, JCB Chairman Lord Bamford promised to help in any way the company could and immediately mobilised a research and engineering team to examine potential ways to assist.

JCB joins national call to action

JCB joins national call to action

Now JCB is ready to restart production at a factory which has been closed for nearly two weeks as a result of the Coronavirus crisis. But instead of making cabs for JCB diggers, the plant is being mobilised to make special steel housings for a brand new design of ventilator from Dyson. A minimum of 10,000 of the JCB housings are earmarked for manufacture once Dyson receives regulatory approval for its design.

The first prototypes of the housings have been delivered to Dyson after rolling off the production line at JCB’s £50 million Cab Systems factory in Uttoxeter, Staffordshire, which Boris Johnson visited during the election campaign. The factory fell silent on March 18th along with eight other JCB UK manufacturing plants after a fall in demand caused by the Coronavirus crisis. Mass production of the housings could start in a matter of days.

Today JCB Chairman Lord Bamford said: “When we were approached by the Prime Minister we were determined, as a British company, to help in any way we could. This project has gone from design to production in just a matter of days and I am delighted that we have been able to deploy the skills of our talented engineering, design and fabrication teams so quickly at a time of national crisis. This is also a global crisis, of course, and we will naturally help with the production of more housings if these ventilators are eventually required by other countries.”

JCB’s response to the national call to action would see the return to work for around 50 employees affected by an extended company shutdown announced last week. JCB suspended production at its nine UK production plants until at least the end of April as a result of the Coronavirus crisis and furloughed the vast majority of its 6,500 workforce. The company is paying them 80% of their basic pay for the next month, regardless of what they earn.

Employees returning to work to help manufacture the ventilator housings will be paid 100% of their normal pay.

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ECHA support action against COVID-19

ECHA support action against COVID-19: ECHA will, together with the European Commission, support Member States and industry in addressing disinfectant shortages. The Agency will also extend some of its deadlines to help chemicals companies.

ECHA is taking measures to support EU action to fight the pandemic caused by the coronavirus disease (COVID-19).
The Agency will, together with the European Commission, support Member States and industry to address shortages with the supply of disinfectants, which has become a critical issue in several EU Member States.

ECHA support action against COVID-19

ECHA support action against COVID-19

Bjorn Hansen, ECHA’s Executive Director says: “It is essential to ensure that there are enough disinfectants available for health professionals and European citizens. The main limiting factor seems to be the availability of active substances used in these biocidal products – in particular isopropanol, 1-propanol and ethanol. We are working, together with the Commission, on special arrangements to help Member States and companies get more disinfectants on the market as soon as possible.”

More details about concrete actions will follow soon.

Deadlines for certain processes will also be handled flexibly, including the payment of invoices. For certain deadlines that fall between now and the end of May 2020, companies will receive an extension of two months. This applies to cases where companies have initially failed to provide a complete registration for their chemicals and were granted a final deadline between March and May 2020, as well as for requests for further information related to confidentiality claims.

An extension of 30 days will also apply for companies to comment on ECHA’s draft decisions in cases where a registration has been considered incompliant with legal requirements.

More information on these arrangements will be published soon and duty holders will also be informed directly through ECHA’s IT systems.

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Aquatrols Turf Action Plan

Aquatrols Turf Action Plan – Planning for all weathers: Aquatrols Technical Support and European Account Manager, Michael Fance,  shares his thoughts on how to work with the weather with a well thought out Turf Action plan.

‘’Throughout my European travels, the only consistent trend I’ve observed regarding the affects of the weather on sports turf maintenance is its inconsistency!’’ Michael says.

Aquatrols Turf Action Plan

Michael has spent his thirty-six year career advocating a proactive approach within an integrated turf management programme but using his experiences, and the extensive database of research acquired throughout Aquatrols sixty plus years of R&D in the industry his thoughts have been refined to a more tailored approach.  Whilst still recommending working to a programme, there is more emphasis now to make reactive decisions within the ‘Turf Action Plan’ to help mitigate the unpredictability of the weather.

The Proactive Approach:

The first approach suggested is that of carrying out a simple water drop penetration test (WDPT Letey, 1969). “If the soil cores exhibit a low level of repellency, or if it is discovered that moisture levels are greater than ideal at the surface, an application of Dispatch Sprayable can be very beneficial as well as economical as its patented formulation facilitates the infiltration and penetration of water’’ says Michael.

If rootzones are identified as highly water repellent an application of Aqueduct Liquid can be used as a pre-treatment tool to address the problem before starting a regular preventative programme.

Michael continues that irrespective of prevailing weather conditions, starting Revolution or Zipline programmes early will help optimize air-to-water ratios in the rootzone for a better growing environment and healthier turf. Both formulations have the ability to perform well in extremes of wet or dry weather in a wide range of soil types.

2018 saw many situations that required investment in curative applications and renovations that could possibly have been avoided. Zipline and Firmway both have variable rate options which provide the turf manger with a proactive, economical approach that will help to mitigate any challenging conditions thrown up by the weather.

If the site-specific issue relates to low moisture retention capabilities, then a proactive wetting agent approach would be advisable. Primer Select is the preferred technology Michael advises as it creates a matrix flow – a uniform wetting front to prevent the development of water repellent conditions.

Reactive moisture management options:

In wet conditions, Dispatch Sprayable can be very useful, however, trials of low rate applications of Fifty90, have also proven to significantly increase water penetration times and therefore retain playability of sports surfaces in extremely wet conditions.

Having discussed the merits of Aqueduct Liquid within a proactive strategy, the product is more often referred to as the “fire extinguisher” of curative soil surfactants for treating hydrophobic soil.  Its use enables many turf managers to rehydrate soil and therefore induce turf recovery when heat and drought have taken their toll.

Healthy turf for all seasons:

In addition to a well managed Turf action plan for water management, Michael also advocates ensuring that turf is kept healthy at all times.  Recently launched Attain containing AquaVita Technology (which is also contained in Zipline) has been proven in independent trials to improve a number of aspects of turf health and performance. Unlike traditional biostimulants, this biocatalyst technology is not compromised by soil temperature or chemistry issues therefore helping as part of a turf action plan to mitigate the weather.

Michael summarises by saying ‘’ I feel that the inclusion of reactive strategies within an overall proactive programme is the best way for managers of natural turf surfaces to prepare for whatever the weather throws at them.’’

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Vandals Leave Pitch Out Of Action

Vandals Leave Pitch Out Of Action: An east end football club which encourages men over 30 to get fit is out of action until next year, thanks to heartless vandals who ruined the pitch.

Glasgow Titans have a pitch in Tollcross, and use it for training and games as part of a weight loss programme.

Vandals Leave Pitch Out Of Action

The club shared the bad news on Facebook that the pitch is now unusable, thanks to deep track marks caused by an off-road vehicle.

The post reads: “It’s a huge blow for our club as we worked very hard to find a settled home where the club could train and play our home games. With enquiries being made for funding looking to improve the facilities around the pitch, it’s frustrating to say the least that this needs to be put on hold due to this act of mind-numbing vandalism.

“Given what was used to damage the pitch, it had to come from within the very community we are helping which is completely baffling as to why someone would do this.”

The Glasgow Titans was set up to get east end men back into exercise, promoting weight loss and a boost to mental health, and hoping to tackle low life expectancy in some areas of the city.

With no owners or shareholders to fall back on, there’s no set date as to when the Titans can return to their pitch – but members have called upon local businesses and organisations to help where they can.

The Facebook post ends: “The club will fulfill all our home fixtures and will continue to schedule more if the opportunity arises. It just means we have to move around a bit, pay a bit extra, until the pitch can be repaired next year. No one will stand in our way in our battle to improve our health.”

If you can help put them back on track then get in touch via the Glasgow Titans Facebook page , or by emailing glasgowtitansfc@gmail.com

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Rostov Pitch Ready For Action

Rostov Pitch Ready For Action: The Rostov stadium, Russia’s new $330 million development – which will host five clashes during this summer’s World Cup – is officially ready for action, after its high tech hybrid pitch was given FIFA seal of approval in a formal handover.

Global pitch specialists, SIS Pitches, was commissioned to design, construct and install the surface at Rostov, using its sophisticated reinforced natural turf system called SISGrass. Combining 95% natural grass with 5% synthetic turf, it offers unrivalled pitch stability and delivers more playing hours than natural grass, as well as better recovery after use. Beneath the Rostov stadium is SISAir technology – an aeration system which manages soil moisture and promotes healthier turf by providing optimum conditions for root growth.

Rostov Pitch Ready For Action

Following complex inspections, the pitch was certified as compliant with FIFA’s quality standards by independent agency the Sports Turf Research Institute, and SIS Pitches formally transferred the pitch over to stadium management, who will handle all of its maintenance.

George Mullan, CEO & Founder of SIS Pitches Ltd, said: “With less than six weeks to go, a vital part of World Cup preparations is ensuring that, like the players, the pitches are truly world-class.

“Our crew has been working hard to get the ground into the very best condition. Rostov now has the most technologically-advanced playing surface in the world. Our SISGrass system has delivered a pitch that is durable and will perform well. It’s over to the stadium team now to maintain that standard and quality until the final whistle.

“As football fans around the world count down to the start of the tournament, the pitch handover is another step closer to the action, and we can’t wait for the matches to begin.”

The Rostov pitch installation was completed in eight days, using a staggering 48,000 kilometres of yarn – which is the equivalent of the distance around the world.

Smirnov Denis Anatolievich, Director of Rostov Stadium, added: “SIS Pitches are highly qualified professionals who provide high-quality services. They successfully carried out the design and construction of our pitch at Rostov Stadium, using the very latest technology, installing an aeration and drainage system and stitching synthetic fibres to strengthen our turf. Earlier this month we hosted our first football match, and the independent and official expert of FIFA conducted testing, which proved the high quality of the pitch.”

Rostov Pitch Ready For Action

The 45,000-seater Rostov stadium will host five World Cup Group matches, with Brazil facing Switzerland (17 June), Uruguay playing Saudi Arabia (20 June), South Korea taking on Mexico (23 June) and Iceland up against Croatia (26 June). The winner of Group G and runner up for Group H will also go head-to-head at Rostov.

Located in Rostov-on-Don, it is one of 12 venues that will host the World Cup. Six of these have commissioned SIS Pitches expertise and feature SISGrass surfaces, including Luzhniki stadium, where the highly-anticipated World Cup Final will be played before a crowd of 80,000 and a worldwide TV audience of one billion. It will be the first time a World Cup Final has ever been played on anything but all-natural grass.

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