Tag Archive for: AEA

BAGMA sold to the AEA

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BAGMA sold to the AEA: The British Independent Retailers Association (Bira), has transferred the ownership of BAGMA, the British Agricultural and Garden Machinery Association, to the Agricultural Engineers Association (AEA) with effect from the July 1, 2021.

After a long relationship between Bira and BAGMA, this has been a difficult decision. However, it is in the best interests of both BAGMA and Bira. The AEA is more aligned to the industry sector BAGMA operates in and this will enable BAGMA to offer more support relevant to its members’ business needs.

BAGMA sold to the AEA

BAGMA sold to the AEA

Bira will maintain a working relationship with BAGMA and the AEA for at least the next 12 months, with members of BAGMA still having access to the services available from Bira, including legal advice and Bira Direct.

BAGMA Director Keith Christian and his team, Kari Hearn and Richard Jenkins, will be transferring with BAGMA, ensuring the all-important continuity in the running and operations of BAGMA.

Andrew Goodacre, CEO of Bira, said: “I, and my colleagues in Bira, are very proud to have worked closely with the BAGMA team and BAGMA members over the past 25 years. There is a strong identity among BAGMA members that is to be admired.”

Ruth Bailey, CEO of the AEA, said: “The AEA is absolutely delighted to have the opportunity to be working with BAGMA and feel extremely positive about future developments and advantages that could be brought by the two organisations joining forces.

“For many years, there has been a clear working relationship between the two Associations but in more recent times the links and directional cooperation have become closer and closer and more aligned. As a collaborative voice to government and business, there is huge potential in adding impact and in bringing a difference to the sector.

“While the AEA sees a great amount of synergy between the two organisations, it fully respects the need, however, for the continuity of membership services from BAGMA to its members and to recognise the inherent strength that the BAGMA membership brings. It is for this reason that it is very important that the highly valued and distinct identity of BAGMA is maintained and supported independently.

“We look forward to providing a clear voice to industry yet maintaining the rich heritage of each of the Associations and the value of services to their respective members.

Peter Arrand, BAGMA President, said: “The BAGMA Council of Representatives unanimously supported the purchase of BAGMA by the AEA. “The acquisition will secure a future home within industry and allow the heritage and strong brand built up over 100 years as a dealer trade association to continue. There are many synergies between the two organisations which will enable a stronger representation for the industry we operate in whilst not losing sight of the individual needs of BAGMA members.

“The advantages of being a BAGMA member have been retained and we can look forward to a bright and collaborative future.”

Keith Christian, Director of BAGMA, added: “Having been a part of the former British Hardware Federation (BHF) now the British Independent Retailers Association (Bira) for the past 25 years It may be a surprise to some for BAGMA to be moving to new home.

“BAGMA’s 103-year history has always been intertwined with the AEA and whilst we represent different factions within the industry, we share a common goal in supporting the industry through both dealerships, suppliers and manufacturers.

“Whilst BAGMA will remain as an independent dealer’s association within its new home, it is expected that there will be new working relationships that will benefit BAGMA members in the future to come.”

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AEA Appoint New President

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AEA Appoint New President: Newly elected President of the AEA, Mr Adrian Winnett, speaks of the need to retain and attract young talent into agriculture and engineering.

The UK agricultural engineering industry needs to continue finding ways to retain and attract young talent, not just from within but also from outside the industry, according to the newly-elected President of the AEA.

AEA Appoint New President

Adrian Winnett, Managing Director of Argo Tractors operations in the UK and Ireland, said: “It is a terrible shame that beyond our own circle neither of the words ‘agriculture’ and ‘engineering’ resonate in terms of a career choice with the majority of young people.

“Yet we all know what challenging, fulfilling and rewarding opportunities there are in agriculture generally and in the agricultural and groundscare machinery sectors in particular.”

Speaking at the annual conference of AEA, the organisation for machinery manufacturers and importers, Mr Winnett suggested that from the outside, agriculture is often thought of as being another world, of being insular and open only to those already in it with personal experience of farming or at least of rural life.

“We must do our bit to help change those perceptions if we are to capitalise on the wealth of talent that, at present, is attracted to other industries and commercial sectors.”

After two years as Chairman of the AEA’s Farm Equipment Council, Adrian Winnett was elected President by fellow members of the AEA’s management board.

“It’s an honour I couldn’t have imagined when I left school and started repairing tractors at my father’s equipment dealership in Towcester,” he said. “And, frankly, it wasn’t something I could foresee at any other time during my career in tractor and farm equipment sales.”

In September 2018, after around 10 years running the Amazone farm equipment business in the UK, Adrian Winnett was appointed Managing Director for the UK and Irish markets by Argo Tractors, the Italian manufacturer of Landini and McCormick products, with plans to recruit a larger team to support an expanded dealer network as a driver for increased sales.

“Dealer networks are restructuring as more manufacturers go ‘full line’ in the hope of securing more business from their dealerships,” he points out. “Argo remains focused on its core products – tractors from 43-310hp – while emphasising its support for dealer independence, which enables them to decide on the other products they sell.”

As President of the AEA, his role will be to lead the management board while the farm equipment and outdoor power equipment councils and specialist groups on manufacturing, training and education, chemical applications, sprayer testing, service management and all-terrain vehicles focus on current issues and initiatives.

“Consultation on proposed legislation as it impacts machinery and helping members interpret and implement new rules when they are introduced remain key functions of the AEA, along with the statistics and export services,” says,” Mr Winnett. “As our relationship with the rest of Europe and the world evolves, I think membership of the AEA by agricultural and outdoor power equipment companies has never been more important.”

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