Tag Archive for: Agrovista

Agrovista Invests in Robotics & Expands Line Marking Team

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Agrovista Invests in Robotics & Expands Line Marking Team: Agrovista Amenity is enhancing its line marking capabilities with a major investment in robotic technology and key industry appointments.

As part of this strategy, the company has secured an exclusive partnership with XDC Autonomous Solutions for the distribution of the RM21 Combo Mower in the UK and Ireland. Alongside this, the appointment of David Mitchell as Line Marking Business Development Manager reinforces Agrovista Amenity’s commitment to innovation and expertise in the sector.

Agrovista Invests in Robotics & Expands Line Marking Team

Agrovista Invests in Robotics & Expands Line Marking Team

The RM21, distributed exclusively by XDC, is a game-changing piece of equipment that combines line marking and mowing in a single unit. Unlike traditional line marking robots or standalone mowers, the RM21 can autonomously cut and mark a pitch. Its modular design also includes a growing range of attachments, such as an automated dew brush, a grass collector, and a ball picker for driving ranges, making it a versatile asset for grounds teams across various sectors.

Dan Hughes, Agrovista Amenity’s Head of Commercial, highlighted the importance of this collaboration:

“After five years of growing our amenity, landscape, and consumer business, we identified line marking as an area where we could apply our expertise and leverage cutting-edge technology. The RM21 is not just a line marker – it’s a complete solution with the potential to revolutionise grounds management. Partnering with XDC ensures that we can bring this technology to market with the technical support, training, and after-sales service that our customers expect.”

Under the agreement, Agrovista Amenity will be the exclusive distributor and seller of the RM21, while XDC provides technical sales support, training, and service backup. This allows Agrovista Amenity to leverage its extensive network of over 40 representatives to promote the RM21 effectively, while XDC focuses on delivering expert technical assistance.

To strengthen its position in the line marking market, Agrovista Amenity has appointed David Mitchell as Line Marking Business Development Manager. With six years of experience at Linemark UK, a manufacturer of paint and machinery for line marking, David brings a deep understanding of the sector.

“I see this as an opportunity to develop a strong line marking offering with the right products and people. The RM21 is a fantastic machine, and with the expertise of XDC and Agrovista Amenity’s resources, we have a real opportunity to deliver a competitive, easy-to-use product that enhances operations.”

Matt Murray, XDC’s Director of Sales, expressed his enthusiasm about the partnership and highlighted the RM21’s distinctive advantages:

“The RM21 is a truly unique product – the only combo line marking mower in the world. Not only does it offer significant time and cost savings, but its versatility opens up new possibilities for grounds management. With Agrovista Amenity’s established market presence and extensive sales network, we see this as the perfect opportunity to introduce this groundbreaking technology to a wider audience.”

David also highlighted the growing role of robotic technology in the industry: “The RM21 is not here to replace staff but to support them. Grounds teams face increasing demands, and automation can handle time-consuming tasks, allowing them to focus on more technical aspects of their work. The feedback we’ve received so far has been overwhelmingly positive.

Many customers who previously used other GPS line marking solutions have made the switch, recognising the RM21’s superior value for money and future-proof capabilities.”

Agrovista Amenity’s investment in robotics is part of a long-term strategy to provide innovative solutions that meet the evolving needs of grounds teams. While the initial focus is on the RM21, discussions are already underway to explore the potential for offering a wider range of robotic solutions in the future.

As Agrovista Amenity continues to expand its line marking division and explore new technologies, the company remains committed to delivering solutions that combine innovation, efficiency, and reliability.

For more information about Agrovista UK, visit www.agrovista.co.uk/amenity

For the latest industry news visit turfmatters.co.uk/news

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Agrovista Amenity an approved distributor of Lanzarta

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Agrovista Amenity an approved distributor of Lanzarta: Agrovista Amenity is pleased to announce its appointment as an approved distributor of Lanzarta, the newly authorised solution for controlling Hylobius abietis (large pine weevil) in Sitka spruce and other pine woodland.

The recent Emergency Authorisation (EA) for Lanzarta, manufactured by Syngenta, marks a significant milestone for the UK forestry sector, enabling forestry managers to safeguard newly planted and naturally regenerating saplings from the damaging effects of Hylobius weevil. The authorisation, secured by Confor (Confederation of Forest Industries) on behalf of the industry, permits the sale of Lanzarta between 15 April and 13 August 2025.

Agrovista Amenity an approved distributor of Lanzarta

Agrovista Amenity an approved distributor of Lanzarta

Application is allowed once per season within forest settings between 15 April and 30 September, using a knapsack sprayer for targeted treatment of young trees.

Containing the active ingredient chlorantraniliprole, Lanzarta offers an effective and environmentally responsible solution to the growing Hylobius problem. Its advanced SC liquid formulation binds quickly and securely to tree bark, preventing wash-off and ensuring long-lasting protection against feeding pests. By protecting young trees through the crucial early years, Lanzarta helps reduce restocking costs, ensures more consistent woodland establishment, and allows natural pest populations to diminish over time.

“Hylobius weevils pose a significant threat to young woodland, and the approval of Lanzarta is a major step forward in ensuring effective protection,” says Ed Smith, Landscape & IVM Manager at Agrovista Amenity. “With its long-lasting binding properties and ease of application, this product will be an invaluable tool for forestry managers looking to safeguard their investment and promote sustainable woodland growth.”

Sitka spruce, the dominant conifer species in UK forestry, is particularly susceptible to Hylobius feeding damage. Approximately 35 million Sitka saplings are planted annually, making up around 50% of the country’s £2bn forestry trade. The lack of effective treatment options in recent years has left reforestation efforts vulnerable to severe losses, highlighting the importance of Lanzarta’s introduction.

Incorporating Lanzarta into an integrated pest management approach—alongside cultural control measures such as extended fallow periods, ground cover management, and habitat manipulation—can further enhance protection against Hylobius weevils.

Agrovista Amenity will be distributing the product nationwide to support forestry professionals in protecting young trees and promoting woodland establishment.

For more information about Agrovista UK, visit www.agrovista.co.uk/amenity

For the latest industry news visit turfmatters.co.uk/news

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Rob White Joins Agrovista Amenity

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Rob White Joins Agrovista Amenity: Agrovista Amenity has strengthened its team with the appointment of Rob White as an Amenity Specialist. With 17 years of experience in greenkeeping, including a successful tenure as Head Greenkeeper at Wollaton Park Golf Club, Rob brings a wealth of knowledge to his new role.

Rob always felt his career would be in greenkeeping—until Agrovista Amenity came calling. “I was contacted and asked if I’d be interested in a phone call, and you never say no,” Rob explained. “It wasn’t something I had ever thought about before, but after speaking with Agrovista Amenity, I was really excited about the opportunity.”

Rob White Joins Agrovista Amenity

Rob White Joins Agrovista Amenity

The decision to join Agrovista Amenity was solidified after thorough research into the company’s reputation and values. “It seemed like a great business to work for,” Rob said. “From the interview stage, it was clear that the company provides fantastic support for its employees. Plus, it offers me a much better work-life balance, which is really important as I have young children.”

Rob will be Midlands-based and will manage an extensive and varied client portfolio. His responsibilities will cover a broad range of sectors, including universities, golf courses, and local councils. Initially, he has been focused on making connections and establishing relationships with clients. “My first priority has been reaching out to everyone to introduce myself,” he said. “Now, I’m in the process of arranging meetings and getting out to see people face-to-face.”

Having spent nearly two decades dedicated to the meticulous upkeep of golf courses, Rob is eager to bring his expertise to a wider audience. “When you’re working on a golf course, you’re putting all your efforts into helping one site reach its full potential. But in this role, I get the opportunity to help a lot of people across different sectors achieve their goals, which is something I’m really looking forward to.”

Away from work, Rob is actively involved in his local community. He serves as a parish councillor and dedicates time to coaching children’s rugby teams. A passionate sportsman, he enjoys playing both golf and rugby in his spare time.

As Rob embarks on this new chapter with Agrovista Amenity, he is eager to make a positive impact and support clients in optimising their turf management strategies. “I’m really looking forward to getting out and working with people to help them achieve the best possible results,” he said. “It’s an exciting opportunity, and I can’t wait to get started.”

For more information about Agrovista UK, visit www.agrovista.co.uk/amenity

For the latest industry news visit turfmatters.co.uk/news

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Discover Turf Excellence with Agrovista Amenity at BTME

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Discover Turf Excellence with Agrovista Amenity at BTME: Agrovista Amenity is set to showcase two exclusive products within its portfolio at BTME 2025: the plant growth regulator Attraxor® and turf fungicide Maxtima®.

Visitors can find the Agrovista Amenity team in Hall One, stands 120 and 124, at the Harrogate Convention Centre from January 21 to 23, 2025.

Discover Turf Excellence with Agrovista Amenity at BTME

Discover Turf Excellence with Agrovista Amenity at BTME

Attraxor® – Redefining Growth, Take Control Today

Attraxor® is a highly effective plant growth regulator formulated with prohexadione-calcium, designed for managed amenity turf and grassland. By inhibiting the gibberellic acid pathway—a key growth-stimulating hormone—Attraxor® significantly reduces upward grass growth while enhancing overall turf quality. Key benefits include:

  • Regulates growth of all grass species evenly
  • Improves playing surface quality and turf appearance
  • Reduces clipping yields
  • Improves root development leading to healthier grass
  • Rapid growth regulation even at lower temperatures

Maxtima® – The Dawn of a New Era in Turf Protection

Maxtima® is a cutting-edge turf fungicide featuring the innovative active ingredient mefentrifluconazole. This powerful demethylase inhibiting fungicide binds more effectively to target sites, delivering comprehensive and long-lasting disease control while ensuring exceptional safety for turfgrass. Benefits include:

  • Controls the toughest turf diseases
  • Exceptional turfgrass safety
  • Low application rates
  • Long-lasting protection

Meet the Experts

The knowledgeable Agrovista Amenity team will be present throughout the show, ready to offer expert advice and tailor solutions to meet your specific requirements. Don’t miss this opportunity to learn more about these innovative products and how they can enhance your turf management practices.

Join Agrovista Amenity at BTME 2025 and discover the tools you need for thriving, high-performance turf.

For more information about Agrovista UK, visit www.agrovista.co.uk/amenity

For the latest industry news visit turfmatters.co.uk/news

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Agrovista Amenity launches new brochure

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Agrovista Amenity launches new brochure: Agrovista Amenity has announced the release of its latest Landscaping and Planting Brochure, a comprehensive resource designed to support landscaping professionals in creating resilient, sustainable outdoor spaces.

Reflecting Agrovista Amenity’s dedication to eco-friendly practices, the brochure features innovative products and expert advice tailored to enhance plant health and minimise environmental impact.

Agrovista Amenity launches new brochure

Agrovista Amenity launches new brochure

Ed Smith, Landscape and IVM Manager for Agrovista Amenity, emphasised the company’s commitment to sustainable solutions and forward-thinking practices.

“Landscaping is more than just transforming outdoor environments; it’s about building spaces that thrive sustainably. Every decision we make is grounded in reducing carbon footprints, offering biodegradable solutions, and advancing efficacy,” said Ed.

The new brochure provides in-depth technical information on a range of essential products, including:

  • Lawn edging and suppressants
  • Dressing and growing media
  • Landscaping controls like herbicides, surface cleaners, and moss control
  • Spreaders and sprayers
  • Tree planting solutions and irrigation, such as eco-friendly Tree Hugger Guards
  • Plant nutrition and pest control options, including fertilisers, fungicides, and insecticides
  • Wildflower seeds for enhancing biodiversity
  • Ecology and wildlife products

Beyond the product offerings, Agrovista Amenity also provides more information in the brochure about the Agrovista Amenity Academy.

This platform offers product and industry-specific courses, equipping professionals with knowledge to optimise product use and earn CPD points.

Additionally, the brochure underlines Agrovista Amenity’s personalised support network. Every representative is qualified to BASIS and FACTS standards, ensuring that customers receive expert guidance on product selection, application, and landscape management.

For more information about Agrovista UK, visit www.agrovista.co.uk/amenity

For the latest industry news visit turfmatters.co.uk/news

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Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.