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Sales Representative – Berkshire and South Oxfordshire

We are currently seeking an experienced sales professional to join our busy Groundcare business in Stockbridge, to sell professional groundcare machinery and aftermarket services in the Berkshire and South Oxfordshire areas.

Sales Representative - Berkshire and South Oxfordshire

Sales Representative – Berkshire and South Oxfordshire

The ideal candidate will have the ability to build successful relationships with customers through eff ective time and territory management, as well as fostering strong associations with suppliers.

Knowledge of one or more of our key franchises, including Ransomes, Jacobsen, Iseki, Ferris and Amazone, is an advantage.

The successful applicant will not only look after existing customers, but will also generate leads and react to enquiries with a view to increasing our customer base.

An organised and diligent approach to the administration involved in the role is  essential, as you will be responsible for creating detailed quotes, controlling costs, monitoring targets and stock control.

All applicants should be IT literate, possess excellent communication skills and be a successful negotiator.

If you have all this, plus a genuine passion for all things mechanical and the will to succeed, we want to hear from you!

CONTACT David Rapkins
TEL 01454 238181
EMAIL david.rapkins@thwhite.co.uk

APPLY ONLINE AT
www.thwhite.co.uk/current-vacancies

Gullane and Toro partnership to hit 25 years

Gullane and Toro partnership to hit 25 years: Gullane Golf Club in Scotland and Toro certainly have history. With the latest deal taking it to 25 years, it’s a partnership claimed to have produced putting surfaces as close to perfection as nature will allow. 

That accolade was made about the effect of the Greensmaster TriFlex Hybrid 3420 mowers on the course for the Scottish Open three years ago and with a new machine in the club’s last order, clearly the Toro effect continues.

Gullane and Toro partnership to hit 25 years

Gullane and Toro partnership to hit 25 years

“Toro gave us the attention to detail to create near-perfect conditions. It always has, and it’s why this latest deal takes our relationship to a quarter of a century,” says course manager Stewart Duff.

With three 18-hole courses, Gullane No. 1 carved into ancient links turf, Gullane No. 2 sweeping down to a nature reserve, and Gullane No. 3 with views across Aberlady Bay to the Firth of Forth and beyond, it’s no wonder the club is regarded as one of the most picturesque golf spots in the world. And with a state of the art short game practice area, driving range and children’s course as well, Toro certainly has a lot of area to cover when it comes to maintaining the course. Helping with that is the Groundsmaster 4700-D, which is a like-for-like replacement in the last order from Toro distributor Reesink Turfcare.

Stewart explains: “We split our Toro fleet between the courses as we have so much ground to cover, but there are a couple of machines we use across all three; the Groundsmaster 4700-D is one of those machines. With a cutting width of 12.5ft alongside a high-powered engine it’s incredibly productive.”

And it certainly gets put to good use at Gullane, says Stewart: “In the growing season we have the machine in use five days a week across all the courses, doing three times the amount of work compared to our machines that just work on the one course. So the 4700-D that we had in our last fleet for four years, actually did the equivalent of 12 years’ worth of work – but even then, it was still going strong when we signed the new agreement.”

Joining the Groundsmaster 4700-D and the Greensmaster TriFlex Hybrid 3420 mowers in the last fleet purchase was the Toro Workman utility vehicle and ProPass 200 topdresser.

Stewart continues: “We’re constantly looking at small tweaks we can make in order to get the best possible results and improve the courses for all, and Toro plays a big part in that. For example, we opted for the two Reelmaster 3550-D fairway mowers as the smaller sized cutting units allowed us to follow the contours better, which results in a better quality of cut. The slick tyres on the machines also prevent any turf damage when turning.”

Included as part of Gullane’s tournament support fleet in 2018 were Toro’s GTX electric utility vehicles and they certainly impressed Stewart with him saying at the time he’d be changing his utility vehicles to be Toro based on his positive experience. The arrival of three Workman utility vehicles in the last order sees Stewart true to his word and it sounds as though Toro will be around for many more years to come at Gullane.

Stewart concludes: “The team and I are delighted to have Toro here at the club for another five years; although realistically that’s more than likely going to be another 10 years. We really do feel as though we have the best possible machinery for the courses and with a club that wholeheartedly supports that relationship, I can only see us continuing to invest in Toro in the future.”

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Reesink finance and customer service triumph in lockdown

Reesink finance and customer service triumph in lockdown: Stratford Oaks Golf Club, in Warwickshire, spent its time in lockdown carefully considering the best machinery maintenance equipment for the long-term future of the club. Its conclusion, unanimously, was a Reesink finance deal for a Toro fleet.

It was a lockdown deal done completely by phone and email. It was a deal done to bring financial security and peace of mind for the next five years. And it was a deal which sees the club step away from the old and welcome a new brand to the club for the first time in 21 years.

Reesink finance and customer service triumph in lockdown

Reesink finance and customer service triumph in lockdown

James Cleaver, course manager, is behind the change of direction and breath of fresh air this will bring to the club. He says: “From the beginning Toro was the top contender in terms of the brand I thought we should go with, but what made all the difference here was the service from Reesink. The effort put into making sure we had what we needed to trial, answering questions, being available and delivering what we wanted throughout lockdown was above and beyond the rest.

“I was expecting, with good reason, service to be different during lockdown, I would have understood if it had dipped at times, but it never did despite how busy they were. And as soon as they could visit safely, they did. It filled me with the utmost confidence.”

So why the change? James says it all comes down to financial security and delivering a better course for its rapidly growing membership: “The Board got together in lockdown to discuss the club’s approach to maintenance. It’s obviously essential, yet in uncertain times making such a significant investment and financial commitment is a decision which needs careful consideration.

“Previously the club had been buying individual machines when needed, which when there are such competitive finance options available, doesn’t have to be the way. So, we worked out what we needed, what the budget was and Reesink offered us a finance deal to suit. We believe this is the best way to see the club through these times safely, with what it needs and with the security of knowing what it will cost. Planning is key for the next few years!”

The fleet is comprised of 11 new machines, including two Toro Greensmaster TriFlex Hybrid 3420 greensmowers, a Groundsmaster 3500-D, a Multi Pro 5800-D sprayer, ProCore 648 aerator, two Greensmaster Flex 21 mowers, a Workman MDX-D utility vehicle, power brush and verticutting units.

Also, bringing a slightly different approach to the team’s maintenance regime and extending the fleet are two lightweight Reelmaster 3575-D cylinder mowers, James explains: “This is the first time we’ve had the use of two fairway mowers and it enables us to cut 10 hectares in around three hours in the morning. Not only is it more productive, but from a safety point of view, the staff are no longer trying to cut the fairways with golfers around them. The Reelmasters are one of the lightest on the market, which for the soft ground conditions we get here will make all the difference.”

How is it, we wonder, welcoming a new brand of machinery to the club after over two decades? James says it feels reassuring: “We needed the reassurance of having and using a quality brand, known for its reliability. It feels like quality using these machines, and the host of benefits they bring are extensive.

“We’re in a high-density area in terms of clubs nearby and it’s essential to have the edge, especially moving forward out of lockdown, and we believe choosing and using Toro gives us that. The fact that Reesink made it possible with such fantastic customer service and financial support fills us with a huge amount of positivity for the future of Stratford Oaks Golf Club.”

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Introducing the new and improved TYM tractors

Introducing the new and improved TYM tractors: In response to Stage V emissions regulations and customer feedback, TYM is launching a new range of tractors with a host of improvements and features to provide even more value to customers. And first off the blocks are the T255 subcompact and T555 compact tractors.

Replacing the TS25, a popular model in the subcompact tractor market, is the T255. With the same features that set the TS25 apart from its competitors, the T255 offers even more with its fresh new design.

Introducing the new and improved TYM tractors

Introducing the new and improved TYM tractors

Its 25.3hp Yanmar diesel engine is Stage V compliant but avoids the need for expensive exhaust treatments such as a DPF filter, keeping costs down for the customer. Available with a twin range HST, the new model is also equipped with auto throttle response as standard, which synchronises the HST pedals with the engine throttle for much simpler, and less fatiguing, operation.

A 540rpm rear PTO and 2000rpm mid PTO can be used together simultaneously to allow for efficient and multi-functional combinations such as a mid-deck and grass collector. Plus, following customer feedback, the T255 now comes with one set of spool valves as standard, rather than as an optional accessory.

The successor to the hugely popular T503, the T555 comes with even more power in the same compact frame, redefining what a compact utility tractor can do and avoiding the need to compromise on manoeuvrability.

The T555’s main attraction, and where it differs most from the T503, is its high efficiency 55.9hp Yanmar 4-cylinder diesel engine, which produces more power whilst still maximising on fuel efficiency.

It comes with two transmission options, a 16×16 manual with dash mounted forward/reverse shuttle lever, or a three range HST with auto throttle control. Plus, an updated panel with a new digital element shows the tractor hours, fuel gauge and information on the engine and emission system for improved user control.

Introducing the new and improved TYM tractors

Introducing the new and improved TYM tractors

Also available is a new TX55L loader which features self-levelling arms as standard, along with a pre-installed third function kit, and comes with a Euro fitment front bucket.

Steven Haynes, tractor sales manager at Reesink Turfcare, says: “With the arrival of Stage V compliance, TYM took the opportunity to add in this essential legislation while taking all the popular features of the machines’ predecessors and improving on them with a customer focused redesign that provides even more value. Whether you’re after a neat subcompact for your large estate or small farm, or something with more power for a golf course or sports pitch, the T255 and T555 both offer an efficient, versatile, and value for money option.”

To find out more about the TYM range and the tractor attachments available from Reesink call 01480 226800, email info@reesinkturfcare.co.uk, or visit reesinkturfcare.co.uk

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Scarify and aerate with Cobra

Scarify and aerate with Cobra: The Cobra SA40E electric scarifier is fully equipped for removing unwanted moss and thatch from lawns, and comes with a scarifying drum and a bladed aerator that can be easily swapped for ultimate flexibility.

The brand proudly boasts the title of having the UK’s largest range of powered lawnmowers and continues to develop its products to further its position as the expert in the lawncare market.  The SA40E lawn scarifier is the latest extension of this.

Scarify and aerate with Cobra

Scarify and aerate with Cobra

The machine is powered by a 1800 watt motor and has just under a 16 inch working width. Debris is collected in a sizable 40 litre collection bag, made from a fabric that allows free air flow, resulting in more compact collection and fewer stops to empty.

The 10 meter long cable ensures scarifying of domestic gardens without the need of an extention lead, and the height is adjustable between four settings from -12mm to 8mm.

The Cobra scarifying drum has a series of sharp spring tines that rotate at high speed and rake the turf, whilst the bladed aerator has 14 high quality steel blades to alleviate soil compaction by cutting into the turf vertically.

Peter Chaloner, managing director of Cobra, said: “Cobra scarifiers are packed with innovative, ground-breaking features to help you maintain your garden with minimum time and effort. The SA40E is ideal for fast removal of unwanted moss, thatch, weeds and other debris. Using it just once a month will result in more room for your grass to grow. This improves water, feed and oxygen penetration that results in better quality, stronger roots, meaning a more resilient lawn.”

For gardeners looking for a solution to end hours of raking, forking and scraping to create the perfect lawn, the SA40E is the ideal option.

Cobra products are available to buy online at www.cobragarden.co.uk or via a network of expert dealers across the UK.

RRP: £159.99

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Council protects parks and green spaces

Council protects parks and green spaces: Liverpool residents will be guaranteed access to park and green spaces, forever, removing the threat that any might be built on or sold off, in a new strategic partnership between green space charity Fields in Trust and Liverpool City Council. Liverpool is the first local authority to ensure local access to green space in perpetuity for all its citizens by legally protecting each of their eligible parks and green spaces.

The city council’s Cabinet, on Friday March 19th, committed to legally protect 100 much-loved parks and green spaces across the city, totalling over 1,000 hectares and sets the ambition that every resident will live no more than a ten-minute walk from a high-quality green space. Protected parks include local recreation grounds as well as well-known city centre destination parks and children’s playgrounds. (see attached) This landmark decision ensures there will always be local parks and green spaces available for current and future generations of Liverpudlians to enjoy.

Council protects parks and green spaces

Council protects parks and green spaces

Parks and green spaces have been vital over the last year as places to play, exercise, relax, reflect and the only safe place to meet loved ones and connect with friends and our neighbours; they will continue to be important as part of our recovery from the Coronavirus pandemic.

As part of the wider City Recovery Plan Liverpool’s Acting Mayor, Councillor Wendy Simon has committed to work with Fields in Trust and secure legal protection of Liverpool’s entire portfolio of green space. The decision is based on evidence of the health, wellbeing and community benefits they deliver. Councillor Simon said “Liverpool is blessed to have so many stunning green spaces, and this new initiative means we can ensure everyone has access to free, local outdoor spaces for sport, play and recreation, forever.
“The health, wellbeing and community benefits these locations deliver are priceless, demonstrated so clearly during this pandemic where they have become such a central and important part of our lives.

“And the benefits aren’t just health related. Access to green spaces improves our neighbourhoods, tackles climate change, supports education and economic growth and they frequently become the stage on which we host many of our hugely popular cultural celebrations.
“Our partnership with Fields in Trust is a ground-breaking, forward-thinking approach to protecting our parks and green spaces and we look forward to working with them to secure the future of these vital assets.”

The Covid-19 pandemic has affected Liverpool more severely than many parts of the UK: both in the number of cases and the rate of infection. Research conducted by Fields in Trust has demonstrated clear physical health and mental wellbeing benefits from regular use of parks and green spaces, yet these vital community assets are not equally distributed.

Fields in Trust’s evaluation of Liverpool’s green space shows that there is around 25.3 square metres per person, around a quarter the size of a six-yard box on a football pitch. Yet only four hectares of Liverpool’s parks are currently protected leaving them vulnerable to loss or building development. This new commitment will protect green spaces in every one of Liverpool’s 30 wards and guarantee they will remain as green spaces forever. This is vital when 1 in 6 people in Liverpool (16%) have no access to a private or shared garden, compared to 1 in 8 people (12%) across Britain as a whole. Additionally, the average size of Liverpudlians’ private outdoor space (144.4m2) is less than half the average across Britain (332.7m2). (Source: ONS)

Fields in Trust Chair of Trustees, Jo Barnett said: “Through the pandemic we’ve realised just how valuable parks and green spaces are to our health and wellbeing, yet across the UK only 6% of parks are protected and access to them is not equitable. We welcome this pioneering commitment by Liverpool City Council to recognise the proven physical and mental health benefits of local parks. These are valuable places; places where we can all move, breathe, run and play. We need to champion and support these precious spaces by protecting them for future generations to enjoy. Because once lost, they are lost forever.”
With the population of Liverpool set to increase by 10.3% over the next 20 years, any future loss of parks and green spaces would disproportionately impact the most disadvantaged and underrepresented communities, who would be missing out on these health benefits, as well as opportunities to get out into nature, have a kickabout and connect with their neighbours.

Fields in Trust have been conducting development work in Liverpool, using an evidence-led approach to make the case to Liverpool City Council for the legal protection of their green spaces; as well as contributing to Simon O’Brien’s green space audit, becoming a partner of the Liverpool City Region Year of Environment and supporting local Friends of parks groups. At the 2019 General Election, MP for Liverpool, West Derby, Ian Byrne, along with 37 other MPs took Fields in Trust’s “Parks Protector Pledge”, committing to championing parks and green spaces within their constituencies and across the UK.

Full details of the pioneering agreement between Liverpool City Council and Fields in Trust can be found on the Fields in Trust Website www.fieldsintrust.org/liverpool

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BIGGA and GCMA welcome return to golf

BIGGA and GCMA welcome return to golf: The British & International Golf Greenkeepers Association (BIGGA) and the Golf Club Managers Association (GCMA) have welcomed today’s announcement regarding the reopening of golf courses in Wales following an easing of restrictions and it is heartening that the Welsh Parliament has recognised the incredible role golf can play in maintaining a healthy and active lifestyle in a COVID-safe manner.

As welcoming as the relaxing of restrictions are, the incredibly short notice of just one day presents a significant challenge for the golf facilities of Wales to achieve readiness. There are many logistical challenges to opening a facility at short notice and a number of facilities will be part-way through significant on or off course projects that may take time to complete.

BIGGA and GCMA welcome return to golf

BIGGA and GCMA welcome return to golf

Golfers will no doubt be eager to head back out on the course as soon as they can get an available tee time and we look forward to golf clubs becoming thriving hubs of activity once again as people enjoy the many benefits that golf can bring.

However, on behalf of our members, both BIGGA and the GCMA ask for consideration from golfers and an understanding that courses may not be able to open immediately and, when they do, they may not be prepared to the usual standards golfers have come to expect. It can be reasonably anticipated that limitations on winter maintenance and renovations caused by an exceedingly wet winter, restrictions on activities due to COVID safety measures and the potential placing of staff onto furlough to protect the golf club business will have restricted what the team have been able to achieve. Additionally 2020 saw participation at unprecendented levels which reduced maintenance opportunities and created more wear and tear on turf and other areas than usual.

The preparation and maintenance of a golf course is a year-round process; as life returns to the golf club following the reopening, so too will life return to the course itself. Spring will hopefully bring drier and warmer weather aiding turfgrass plants to come out of dormancy, meaning they recover from damage quicker. While drier conditions will mean less damage from divots or compaction of the turf. As golfers return to the fairways, we ask for patience and consideration of the activities of the entire golf club team, from managers through front-of-house staff and the greenkeepers who have, like each of us at some time in the past year, worried about their livelihoods, their personal health and wellbeing, and who take great pride in their work but due to circumstances beyond their control have perhaps been unable to achieve the high standards they set for themselves.

If you have any questions about the maintenance of the course, please contact your club manager, course manager or head greenkeeper, who will be able to offer more information about the site-specific activities that have taken place at your golf club.

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Kubota delivers in small, medium and large

Kubota delivers in small, medium and large: It’s Kubota all the way for the Mere Resort near Knutsford, Cheshire, where Course Manager John Quinn is in no doubt about the right choice of horsepower for a multitude of turf preparation tasks.

The 7003yd par 71 course is highly popular with hotel and corporate guests as well as members, presenting a variety of challenges from its James Braid-designed heathland and parkland setting. It also plays host to the Mere Trophy, a popular amateur tournament, won in the past by Ashley Chesters and Ernie Els.

Kubota delivers in small, medium and large

Kubota delivers in small, medium and large

John has been at the resort for five years, quickly rising up the ranks to be Course Manager, and as part of his upgrading plan looked to replace some older tractors.

“We already had an L Series and its performance and durability made the choice of Kubota a ‘no brainer’,” he says. “I decided what we needed was a small, medium and large tractor, and Kubota had the models to fit the bill, which were delivered in the summer of 2019.”

For power in a compact package and Kubota’s exclusive Bi-Speed turn for manoeuvrability, the 37hp ST 371 is ideal for greens and tighter areas but is also handy with a trailer and has the muscle to pull a small slitter.

The 50hp L2501 is a real workhorse, tackling leaf clearing duties with a Trilo vacuum and aeration with the Vertidrain.

“Its predecessor was a great tractor and to be honest would still have done more hours, but it made sense to have the latest model as there have been significant improvements. The greenkeepers all find the new L series really easy to use as it’s a lot smoother to operate, and the pto engagement is more straightforward.”

Big jobs are down to the 74hp M4072 which is fitted with a Kubota LA1365 loader, which pulls a high capacity Omarv flail collector and tackles all sorts of materials handling work from loading seeders to top dressers.

“Having the choice of tractors means that we can handle all the implements that we need, or can use them together – for example with a chipper on the ST blowing into a trailer behind the M4072, which still leaves the L2501 to work on the greens,” explains John.

“We’ve specified pallet forks as well as a bucket for the loader to get the most out of its materials handling capabilities.”

Also picked out by John as a good feature is the drop hitch, which makes hooking up big implements much easier. “The tractors are really well thought out – there’s even a slot for a spare hitch which means that you have it with you when you need it rather than leaving it on the shelf in the workshop!”

Fuel economy comes in for praise too – even when working with implements requiring high revs such as the flail collector.

“You just have to compare the savings made from having the tractors – our pto-powered blower is considerably more economical than the petrol blower it replaced.”

All servicing is carried out in-house and John reports that the tractors are also good to access and work on.

“We’ve not needed any parts yet, but our dealer GGM Groundscare is local and offered us very good support as the tractors were delivered and set up.”

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BIGGA and Jacobsen to host FTMI

BIGGA and Jacobsen to host FTMI: The British & International Golf Greenkeepers Association has revealed the 20 ambitious greenkeepers who will participate in the Future Turf Managers Initiative 2021. 

Each year Jacobsen, which celebrates its 100thanniversary in 2021, opens the doors of its headquarters in Ipswich to 20 BIGGA members who have earned a place on the groundbreaking course by demonstrating their commitment to the profession and eagerness to learn.

BIGGA and Jacobsen to host FTMI

BIGGA and Jacobsen to host FTMI

Due to the ongoing coronavirus pandemic, BIGGA and Jacobsen have created a new format for FTMI that will give the delegates a hybrid learning experience. The majority of the education and mentoring sessions will commence in April. An in-person event is then scheduled to take place in the autumn, which will enable delegates to meet in person and enjoy a tour of the Jacobsen factory. There will also be a learning session and formal graduation ceremony.

Each year FTMI pushes 20 BIGGA members out of their comfort zones, but in return they receive access to professional development experts and experienced mentors who provide them with a wide range of knowledge and skills that will prove invaluable as their careers progress.

FTMI was hosted first by BIGGA and Jacobsen 2013 and since then has expanded around the world, with similar programmes being introduced in Spain, Portugal, Australia and New Zealand.

Sami Strutt, Head of Learning and Development at BIGGA, said: “FTMI 2020 was one of the last in-person events hosted by BIGGA before the pandemic really hit and all our worlds changed. Since then BIGGA members have come to realise just how important continuing professional development can be for your own mental health and how it helps provide a platform where so many of us can come together as a community, albeit in socially-distanced manners.

“We’re told that the coronavirus pandemic will impact the economy for years to come and as part of that, competition for jobs is going to be fiercer than ever. I’m proud that these 20 successful candidates will be equipped with the best tools available to them to make the step up and achieve their career ambitions.”

BIGGA and Jacobsen to host FTMI

BIGGA and Jacobsen to host FTMI

Will Carr, Jacobsen UK Sales Director said: “We are a proud member of the turf industry and work daily with greenkeepers, grounds people and volunteers who all share a passion for their turf asset. That overarching passion has always been there, but in recent times it has been highlighted.

“The level of dedication from professionals through to volunteers is always outstanding and we have tried to match that in our own way with educational programmes such as the Future Turf Managers Initiative and by sponsoring various industry events and awards that recognize great work and dedication.”

The members of the FTMI Class of 2021 are:

  • Leon Brant, greenkeeper, Wexham Park Golf Centre
  • Christopher Clark, first assistant, Prince’s Golf Club
  • William Curran, assistant, Crowborough Beacon Golf Club
  • Daryn Curtis, assistant, Royal Mid-Surrey Golf Club
  • Vincent Demarzo, deputy head greenkeeper, The Belfry
  • Anthony Dineen, deputy head greenkeeper, Thorndon Park Golf Club
  • Paul Fowkes, deputy head greenkeeper, Rothley Park Golf Club
  • John Hockley, deputy head greenkeeper, Royal Cinque Ports Golf Club
  • Conchobhar Kerr, first assistant, Royal Portrush Golf Club
  • Stephen Lawlor, first assistant, St Andrews Links Trust
  • Stephen Lindsay, deputy golf courses manager, The Gleneagles Hotel
  • Jason Norwood, greenkeeper, Reay Golf Club
  • Simon Parmenter, deputy head greenkeeper, Sunningdale Golf Club
  • Liam Pigden, first assistant, Burnham and Berrow Golf Club
  • Mark Reid, first assistant, Lanark Golf Club
  • Joseph Spadaccini, greenkeeper, Stoneham Golf Club
  • Andrew Weeks, deputy head greenkeeper, The Wisley Golf Club
  • Craig Woodman, greenkeeper, Bramshaw Golf Club
  • Jamie Wright, first assistant, Huntercombe Golf Club

Kimberley Yeldham, deputy head greenkeeper, Barnham Broom Hotel Golf Club

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Bernhard and Company champions education

Bernhard and Company champions education: Industry-leaders in sharpening equipment and turf management solutions, Bernhard and Company, utilised innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the virtual GIS (Golf Industry Show) 2021.

“We made the decision to attend the virtual show to increase product awareness and promote education within the turf industry,” commented Director of Worldwide Sales for Bernhard and Company, Steven Nixon. “A key element to business longevity and success, our aim is to help people understand the extreme benefits, both short and long-term, to sharpening their mowing equipment.”

Bernhard and Company champions education

Bernhard and Company champions education

The GIS Industry Show, operated by the GCSAA (Golf Course Superintendents Association of America), is the golf industry’s leading turf conference and trade show. As a company that sits at the forefront of education and development within the sector, the show falls perfectly in line with the values that Bernhard and Company represent.

The three-day virtual event took place in early February, with more than 9,000 attendees online, including industry experts and over 200 exhibitors. Over the course of the three days, there were more than 80 interactive education sessions with industry experts, numerous networking events, virtual booth visits, special guests, and award presentations.

Despite the virtual nature of the show, Bernhard and Company were able to demonstrate their constant strive to innovate with the latest features on their grinding machines. The company have taken the concept of sharpening and developed cutting-edge management solutions with new technology that allows turf professionals to constantly provide the very best playing surfaces. New products utilise market-leading technology such as contactless RFID (radio-frequency identification), laser surveying, intuitive touch screens, wireless handsets and remote service modules.

Available for 24-hours on each day of the show, Bernhard and Company made use of every hour of exhibiting time at their disposal. Global sales teams helped to manage the exhibition booth round the clock, allowing the company to speak to and welcome visitors from around the world, including distributors, existing customers and a raft of keen prospects.

The show also presented a great opportunity for Bernhard and Company to convey how they can help sporting venues through alternate turf management solutions, with the likes of SubAir and TurfBreeze, who were also present at the event.

“The show has been fantastic for us this year,” commented Internal Sales and Marketing Manager for Bernhard and Company, Angelique Crosnier. “With a new format it has been great to virtually meet show attendees from all over the world in a safe environment.

“The virtual show still allowed us to showcase all that we have to offer. The response from our customers, distributors, prospects and show attendees has been noticed by all our sales team members who managed the booth – these relationships are key to us,” she added.

There are 30 days of on-demand access to content from the show, so attendees can digest educational resources at their own pace.

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