Tag Archive for: Appoints

ICL appoints Aimee Davey as Marketing Communications Manager

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ICL appoints Aimee Davey as Marketing Communications Manager: Aimee Davey joins ICL at a key point as the business moves into a busy period of campaign and product activity across its Turf and Landscape portfolio, taking on the role of Marketing Communications Manager for the UK and Ireland.

Aimee brings strong experience from the professional turf sector, having led marketing activity at GreenBest across product launches, brand development and customer communication. Her background working alongside technical and sales teams gives her a clear understanding of what turf managers and distributors need from reliable, well-structured marketing.

ICL appoints Aimee Davey as Marketing Communications Manager

ICL appoints Aimee Davey as Marketing Communications Manager

In this role, Aimee will lead all UK and Ireland marketing activity across the Turf and Landscape portfolio. Her responsibilities include campaign planning, product launches, events, PR, digital content and coordination with external agencies. She will work closely with the sales and technical teams as the business prepares for a full calendar of activity.

Ed Carter, Business Manager for the UK business, said that Aimee’s sector knowledge and practical approach make her a strong addition to the team and will support the continued development of marketing activity across the business.

Aimee said she is looking forward to joining the team and building on the strong marketing work already in place. “ICL has a clear technical foundation, and a strong programme of activity planned. I’m pleased to be joining at this point and look forward to supporting the team, our customers and our distributors.”

Aimee’s appointment follows Kevin Whitby’s move into the newly created position of International Marketing Communications Manager for Turf and Landscape, where he will focus on global communication strategy and supporting local teams.

Please contact ICL on 01473 237100 or visit www.icl-sf.co.uk or www.icl-sf.ie if you are in Ireland.

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Syngenta appoints Pete May as new Technical Manager

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Syngenta appoints Pete May as new Technical Manager: Syngenta has appointed Pete May as the company’s new Technical Manager for Turf & Landscape in the UK and Ireland.

Pete brings an important blend of practical skills and experience of turf management, alongside a solid technical knowledge of turf plant science and research.

Syngenta appoints Pete May as new Technical Manager

Syngenta appoints Pete May as new Technical Manager

In his role of Technical Manager with Lawntech for the past 10 years, Pete has pioneered the development of effective Integrated Turf Management (ITM) strategies for the sector – dealing with increasing challenges of disease, pest and weed control in quality fine turf surfaces.

He also established an R&D and trials area, carrying out research on seasonal turf responses to different inputs, testing the effectiveness of products and a dedicated programme of wetting agent trials.

An active participant in industry events and training, sharing insights and innovations, Pete is experienced in the delivery of technical training and resources for turf managers and enhancing team knowledge.

Commenting on his appointment, Pete said: “It’s an exciting time to be joining the Syngenta turf team, with the development of new fungicide, herbicide, biostimulant and wetting agent technologies all approaching launch in the UK.”

He will utilise the huge resource of new trials and research data, as well as golf and sports turf user experience, to help create ITM strategies for turf managers that will help to better cope with challenges of climatic changes and increasing player demands. Along with immense experience and knowledge to help deliver solutions in the lawncare sector.

“Building on the solid legacy of Syngenta technical products, coupled with new innovations in decision support data and application techniques, gives a great opportunity to meet and discuss ideas with turf management customers and agronomists.”

Pete has taken over the role of Sean Loakes, who has been promoted to Syngenta Turf Technical Manager for Europe. Sean will continue to support Pete in working with customers and the existing UK turf research projects.

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ICL Appoints Jack Hetherington

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ICL Appoints Jack Hetherington: ICL has appointed Jack Hetherington as Technical Area Sales Manager for Scotland, bringing over 20 years’ experience in sports turf management, developing high-quality playing surfaces, and implementing effective turf programmes.

He began his career in 2005 as an Assistant Greenkeeper at Ponteland Golf Club, before becoming Course Manager at Alnwick Castle Golf Club in 2016. He later held Course Manager positions at Boldon Golf Club and Chester-le-Street Golf Club.

ICL Appoints Jack Hetherington

ICL Appoints Jack Hetherington

Alongside his club roles, Jack has played an active part in the wider greenkeeping community, serving as Founding Chairman of the BIGGA Young Greenkeepers Committee, BIGGA/Bernhard Delegate to the GIS, and most recently as BIGGA Northern Region Director. He has also volunteered at prestigious events such as The Open, The British Masters, and The BMW PGA Championship.

Jack says joining ICL feels like a natural next step. “When I became a course manager, I quickly realised ICL was the perfect partner for producing premium surfaces,” he said.

“Their industry-leading portfolio, commitment to sustainability and science-driven approach stood out to me from the start. I’m looking forward to working with turf managers and distributors to deliver tailored advice and programmes that enhance turf health, playability, and resource efficiency.”

Phil Collinson, Sales and Business Development Manager – UK North, said Jack’s appointment strengthens the team across the region. “He brings deep practical knowledge and experience with ICL products, which will be of real value to our customers and distributors. His professional attitude and focus on delivering expert advice stood out during recruitment. He’ll be a great fit for our team.”

Please contact ICL on 01473 237100 or visit www.icl-sf.co.uk or www.icl-sf.ie if you are in Ireland.

For the latest industry news visit turfmatters.co.uk/news

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AriensCo appoints Michael Groves as UK Product-Specialist

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AriensCo appoints Michael Groves as UK Product-Specialist: AriensCo has expanded its UK team with the appointment of Michael Groves as Product Specialist in July 2025. With over 18 years of experience in professional turf care, Groves brings a strong mix of technical knowledge and hands-on expertise to the brand.

Having previously worked with Buxtons, Ron Smith & Co., and PSD Groundscare, Groves has built deep expertise in complex, demonstration-driven machinery, particularly High grass and slope mowers. In his new role, he will support AriensCo’s sales team through product demonstrations, dealer collaboration and customer engagement across the UK.

AriensCo appoints Michael Groves as UK Product-Specialist

AriensCo appoints Michael Groves as UK Product-Specialist

Groves joined the AriensCo Roadshow shortly after taking up his position, giving him an immediate opportunity to connect with dealers and end users nationwide. “This role is about helping our dealers succeed and showing customers the difference, our machines make in real working conditions,” says Groves. “The Roadshow was the perfect way to start – being out there with customers, listening, demonstrating, and adding real value.”

As Product Specialist, Groves will lead technical trainings and strategic demonstrations for major clients, supporting Area Sales Managers and ensuring AriensCo products are experienced where buying decisions are made – in action. His product favourites include the new Ariens Summit Pro professional Zero-Turn range and the popular AS Sherpa ride-on mowers.

Sam Lewis, General Manager AriensCo UK, comments: “Our success depends on being close to our dealers and customers. These are investment products that need to be seen, felt and understood. Michael’s deep market knowledge and genuine enthusiasm for the industry will strengthen our presence on the ground and reinforce our commitment to customer support.”

The appointment aligns with AriensCo’s strategy in the UK to position high-performance, demonstration-driven products such as Zero-Turn and high-grass mowers directly where professionals operate. Dealers benefit from closer cooperation, more active field support and an enhanced focus on end-user experience.

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Agrigem appoints Mark Pyrah as New Managing Director

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Agrigem appoints Mark Pyrah as New Managing Director: Agrigem, a leading UK supplier of amenity and horticultural products, is delighted to announce the appointment of Mark Pyrah as its new Managing Director. The strategic appointment signals an exciting period of growth and development for the company.

Mark brings an exceptional level of industry knowledge and leadership experience to Agrigem, having dedicated nearly four decades to the sector. His extensive career has provided him with a deep understanding of the intricacies of the amenity and horticultural landscape.

Agrigem appoints Mark Pyrah as New Managing Director

Agrigem appoints Mark Pyrah as New Managing Director

Before joining Agrigem, Mark held several high-profile roles that underscore his expertise in amenity, distribution and manufacturing. Commenting on his appointment, he said: “I am thrilled to be joining Agrigem at such a pivotal time for the business and the industry.

“Agrigem has established a fantastic reputation for quality products and excellent customer service. I look forward to working with the talented team to build on this success, drive innovation, and ensure we remain the trusted partner for our customers across the UK.”

The company’s leadership expressed enthusiasm for the new direction; Clive Whinnett, Origin Enterprises UK Managing Director Sports Division, commented: “Mark’s impressive track record and deep sectoral knowledge of the amenity sector make him the ideal leader to guide Agrigem through its next phase of expansion.

“His strategic vision and commitment to customer success will be invaluable as we continue to grow our market presence and enhance our product offering.”

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