Tag Archive for: Aquatrols

Aquatrols Launch FairWays Foundation

Aquatrols Launch FairWays Foundation: Aquatrols used BTME as the platform to launch an exciting new venture to help promote and support conservation, stewardship and education throughout our industry.

The FairWays Foundation launch event was well received and attended by over 100 delegates from all sectors of the industry across UK and Europe. The audience heard how Aquatrols are putting words into action and will be committing a substantial percentage of their revenue to help fund the new, not-for-profit, FairWays Foundation.

Aquatrols Launch FairWays Foundation

The purpose of the foundation is to fund local and global projects that advance the conservation, stewardship and education of the challenges that we face in our environment. Sarah Vousden, Aquatrols European Business Manager invited the audience to get involved by submitting project funding applications, taking a deeper interest in the foundation itself through becoming a committee member or contributing to funding of the foundation, either directly, or indirectly through the purchase of Aquatrols products.

“I can’t imagine someone wanting to debate the merits of environmental stewardship or conservation. I’ve been in this business for 25 years, I understand how companies spend their resources and I believe Aquatrols can take a leadership position in making a difference in a way that goes beyond a conversation. Everyone that works in this industry doesn’t just like to be outside, they love to be outside; whether its on the course, the farm or on a hike with their family. Shouldn’t we do everything we can to preserve that? Aquatrols is.” – Matt Foster, Aquatrols CEO and founder of the FairWays Foundation.

Bob Taylor, head of Ecology and Environment at STRI contributed to the evening with his very insightful thoughts on where he believes the industry is now in terms of its understanding of Conservation topics, and where we need to be going forwards.  He encouraged everybody in the industry to play their part in securing the future of our courses and congratulated Aquatrols on pushing this Foundation forward.

The final accreditation of the FairWays Foundation, which is expected later this year, will see a true link between business and preserving the natural resources we all depend upon to ensure positive use of the land we occupy.

To follow the progress of the foundation, or to get involved go to www.thefairwaysfoundation.com

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Aquatrols Europe At BTME 2019

Aquatrols Europe At BTME 2019: Aquatrols is the world leader in the development of cutting-edge soil surfactants and other speciality technologies that optimise soil : water : plant interactions and enhance the health of the growing environment in the sports turf, agricultural and horticultural markets.

Would you like to optimise your water and operational inputs? Are you looking to improve soil health and support consistent root growth?

Aquatrols Europe At BTME 2019

With the introduction of the world’s first commercially available soil wetting agent in 1954, Aquatrols created an entirely new product category to address the world’s water problem. In the 64 years following, they have continued to lead; developing innovative technologies to address inefficiencies in the growing environment and maximise grower inputs.

In addition to the premium surfactants range and with the completion of the acquisition of Farmura Ltd in January 2018, Aquatrols has been able to build on the extensive organic expertise that the company inherited. Backed by R&D and investment with STRI and other global research organisations, 2018 saw the launch of Aquavita technology. This highly refined bio-extraction process is the first of its kind in the UK market and has already been introduced commercially in the new surfactant Zipline.

At BTME 2019, Aquatrols will showcase this new technology and will also officially launch their advanced bio-nutritional product, Attain containing Aquavita technology. Industry professionals will be able to discuss the difference between the old organic product, the existing products on the market and understand how this new technology differs by improving soil health and maximising soil efficiencies.

Aquatrols combines state of the art research and development techniques, a long history of industry expertise and a technically knowledgeable sales force who will be on hand to discuss your individual turf requirements.

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New Aquatrols Team Structure

New Aquatrols Team Structure: Aquatrols Europe, world leader in the development of cutting-edge water management products and bio nutritional solutions, is pleased to announce several new appointments within the Sales and Account Management team.

Alan Jack has assumed position of Account Manager covering Scotland from October 2018. Alan takes over from Graham O’Connor who has begun a 12-month sabbatical at Aquatrols Corporation of America, relishing his new role as a Product Manager. Alan has an established background in the golf and sports sector, including greenkeeping experience and more recently, Area Sales Manager for Fairways GM Ltd, working in the amenity market.

New Aquatrols Team Structure

Hamish Crichton, formerly Head of Sales at loyalty agency Stream Comms Ltd joined in September 2018, taking on the role of Account Manager in the Midlands. Hamish fills the shoes of Gerald Orme who retired at the age of 74 after 15 years in the business. Hamish brings extensive experience in commercial operations and sales and marketing. He has a keen interest in golf and intends to put that knowledge to good use whilst tackling the more intricate technical aspects of his new role.

The latest appointment from this innovative, fast-paced company is Alan Pierce. He will cover Eastern England as Account Manager and will join the team in January 2019. Alan takes over from Michael Fance, who assumed position as European Account Manager and technical support for AEL in September 2018.  Alan brings previous extensive experience from both commercial and technical parts of the turf industry. He is a BIGGA Master Greenkeeper and joins us having recently been working as Group Sales Manager for the well known John Deere dealer, Burden Bros Agri Ltd.

Aquatrols continues to invest in people, recognising and developing talent to realise future success. The team looking forward to working with you.  Innovate:Improve:Inspire

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