Tag Archive for: AriensCo

AriensCo strengthens British dealer network

/in , /by

AriensCo strengthens British dealer network: AriensCo has entered into a partnership with Henton & Chattell to expand its spare parts supply in the United Kingdom. This will increase the availability of original spare parts for Ariens, AS-Motor, Countax and Westwood nationwide.

Henton & Chattell is now an official UK distributor for spare parts for the four brands. The Nottingham-based company has many years of industry experience, established logistics structures and a strong reputation for specialist dealer support.

AriensCo strengthens British dealer network

AriensCo strengthens British dealer network

Dealers in the United Kingdom will benefit from two supply channels in future: spare parts can still be ordered via the AriensCo Exchange portal or purchased directly from Henton & Chattell. Local warehousing shortens delivery times and increases machine availability during the season.

In the highly service-oriented lawn and turf market, any downtime has a direct impact on sales and service quality. Rapid availability of original parts ensures uptime and strengthens the position of specialist retailers vis-à-vis professional and private customers.

Sam Lewis, General Manager of AriensCo UK, explains: “This partnership strengthens our operational support for our dealers in the United Kingdom. Shorter delivery times and higher parts availability help our partners keep machines in operation without unnecessary downtime.”

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters

AriensCo appoints Michael Groves as UK Product-Specialist

/in , , /by

AriensCo appoints Michael Groves as UK Product-Specialist: AriensCo has expanded its UK team with the appointment of Michael Groves as Product Specialist in July 2025. With over 18 years of experience in professional turf care, Groves brings a strong mix of technical knowledge and hands-on expertise to the brand.

Having previously worked with Buxtons, Ron Smith & Co., and PSD Groundscare, Groves has built deep expertise in complex, demonstration-driven machinery, particularly High grass and slope mowers. In his new role, he will support AriensCo’s sales team through product demonstrations, dealer collaboration and customer engagement across the UK.

AriensCo appoints Michael Groves as UK Product-Specialist

AriensCo appoints Michael Groves as UK Product-Specialist

Groves joined the AriensCo Roadshow shortly after taking up his position, giving him an immediate opportunity to connect with dealers and end users nationwide. “This role is about helping our dealers succeed and showing customers the difference, our machines make in real working conditions,” says Groves. “The Roadshow was the perfect way to start – being out there with customers, listening, demonstrating, and adding real value.”

As Product Specialist, Groves will lead technical trainings and strategic demonstrations for major clients, supporting Area Sales Managers and ensuring AriensCo products are experienced where buying decisions are made – in action. His product favourites include the new Ariens Summit Pro professional Zero-Turn range and the popular AS Sherpa ride-on mowers.

Sam Lewis, General Manager AriensCo UK, comments: “Our success depends on being close to our dealers and customers. These are investment products that need to be seen, felt and understood. Michael’s deep market knowledge and genuine enthusiasm for the industry will strengthen our presence on the ground and reinforce our commitment to customer support.”

The appointment aligns with AriensCo’s strategy in the UK to position high-performance, demonstration-driven products such as Zero-Turn and high-grass mowers directly where professionals operate. Dealers benefit from closer cooperation, more active field support and an enhanced focus on end-user experience.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Innovation on Tour – The AriensCo Roadshow

/in , , /by

Innovation on Tour – The AriensCo Roadshow: The AriensCo Roadshow 2025 came to a successful close last weekend. Since the end of July, our sales teams have been on the move across Germany, France and the United Kingdom – meeting dealers and end users directly at their locations.

With up to seven stops in each country, visitors had the chance to get up close with the latest innovations from AS-Motor and Ariens, and more importantly, try them out for themselves.

Innovation on Tour – The AriensCo Roadshow

Innovation on Tour – The AriensCo Roadshow

Bringing innovation to Life

The roadshow was all about bringing our products to life. Each stop featured live demonstrations, expert conversations, and personal consultations that allowed for real hands-on experiences. The focus was not only on showcasing product features, but also on discussing everyday challenges, technical details, and service and spare parts needs with dealers, service professionals, and local authorities.

More Than Just a Demo – Real Conversations with Professionals

“Our roadshow was about more than just product demonstrations; it was about meaningful dialogue with the people who use our equipment every day,” said Sam Lewis, General Manager of AriensCo UK. “Performance data is one thing – but the real test is putting the machine into the hands of the user. That’s when you truly see what it can do.”

Two key innovations took center stage, both unveiled earlier this year at demopark:

AS 990 Tahr RC

This new remote-controlled rotary mower proved its capability on steep slopes, where it delivers faster mowing without the need to turn around after each pass. The open-sided sickle mower cuts cleanly in both directions, while the proven cross blade system from the AS 940 Sherpa ensures exceptional cutting power. It easily handles grass and brush up to 1.5 meters high, using two powerful pendulum blades and an overhead cutter bar for high-speed shredding.

Ariens Summit Pro Zero-Turn Series

The new zero-turn models for professionals showed why they are the new stars of the Ariens lineup. With speeds up to 24 km/h, cutting widths of up to 183 cm, and area coverage of nearly 30,000 m² per hour, the Summit Pro 300 and 500 are built for intensive professional use. Durable mower decks, Parker hydrostats, and premium Kawasaki engines reinforce the machines’ robust and reliable design.

Positive Feedback Across the Board

Across all three countries, the response to the roadshow was overwhelmingly positive. Visitors appreciated the chance to experience the equipment first-hand, while dealers took advantage of the opportunity to deepen their product knowledge. For AriensCo, the roadshow also provided valuable insights from direct conversations with customers and users.

“Roadshows help build trust and provide a genuine product experience,” Sam Lewis concluded. “They’ll continue to play an increasingly important role alongside trade shows and conventional demos in how we connect with our customers.”

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

Strategic realignment at AriensCo

/in , , /by

Strategic realignment at AriensCo: AriensCo announces a change of leadership in the EMEAA region (Europe, Middle East, Africa and Asia). This is a logical step in the current generational transition of the family business. The EMEAA region is crucial to drive global growth and strengthen international activities.

Jochen Schneider leaves AriensCo

Jochen Schneider (Executive Vice President AriensCo EMEAA) has left the company with immediate effect. AriensCo thanks him for his commitment and wishes him all the best for his future endeavours.

Strategic realignment at AriensCo

Strategic realignment at AriensCo

Jim Young (Chief Financial Officer at AriensCo) will assume interim responsibility for the region in close coordination with Nick Ariens (President AriensCo) and the Ariens family.

“Looking to the future, we are convinced that greater family involvement in the EMEAA region is crucial to realising our long-term vision,” says Nick Ariens.  “In addition to our home market, the EMEAA region is hugely important for our global development. We want to further strengthen our commitment in this region with the AS-Motor and Ariens brands.”

The innovations that AriensCo presented at demopark 2025 in Eisenach, Europe’s largest open-air exhibition for the green sector, emphasise the strength and future potential of both brands. “Together with our EMEAA team, we look forward to further developing the product portfolio, further expanding our sales channels and growing market share throughout Europe.”

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.

AriensCo – Change at the top

/in , /by

AriensCo – Change at the top: Nicholas Ariens has been appointed President and Chief Operating Officer (COO) of Ariens Company with effect from 2 October 2023. He will take over from Larry Weyers, who will remain with the company as a consultant until the end of the financial year and will take his well-deserved retirement at the beginning of July 2024.

“Larry has succeeded in driving forward three extremely important aspects of our company. With a strong customer-centric focus, the opinions and needs of our dealers and end customers have become even more important. He also attaches great importance to strategically well thought-out planning and has thus made AriensCo even more disciplined. He has also succeeded in further improving the quality of our products thanks to state-of-the-art manufacturing processes,” emphasises Dan Ariens, Chairman and Chief Executive Officer (CEO).

AriensCo - Change at the top

AriensCo – Change at the top

Nicholas Ariens, the eldest son of owner Dan Ariens, has now taken over the position of President and COO. “I am proud that all five of my children, and therefore the fifth generation, are now involved in key positions in our family business. I wish Nicholas every success in his new role.”

Nicholas Ariens has previously held various management positions in the company. Most recently, he was Executive Vice President for the North and South America region.

Jochen Schneider, Executive Vice President EMEAA and therefore also responsible for the European locations of the Ariens Company, will report directly to Nicholas Ariens in future.

For the latest industry news visit turfmatters.co.uk/news

Get all of the big headlines, pictures, opinions and videos on stories that matter to you.

Follow us on Twitter and Instagram for fun, fresh and engaging content.

You can also find us on Facebook for more of your must-see news, features, videos and pictures from Turf Matters.