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AriensCo Expands EMEAA Footprint

AriensCo Expands EMEAA Footprint: U.S. based manufacturer, AriensCo, has expanded its presence in Europe with the acquisition of AS-Motor, on 3 May, 2021. The move is the latest demonstration of AriensCo’s commitment to its development within the European market and follows last year’s announcement of Europe’s first zero-turn production facility at their U.K. plant in Oxford.

“We’re happy to welcome AS-Motor into the AriensCo family of brands,” said Dan Ariens, Chairman & CEO of AriensCo. “The values of AS-Motor align closely with the AriensCo core values to be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity. This acquisition allows for the expansion of both companies’ reach across Europe.”

AriensCo Expands EMEAA Footprint

AriensCo Expands EMEAA Footprint

This latest acquisition expands the company’s European footprint, which also has locations in the United Kingdom and Scandinavia with a 112,000 sq ft manufacturing and distribution facility, over 150 employees, over 750 dealers across the U.K., Norway, Denmark and Sweden.

AS-Motor is a third-generation family-run enterprise and has been a quality manufacturer of professional mowing solutions for high grass and slopes since 1959. The company employs 140 people. 90% of these employees work in Germany. Approx. 55% of sales are generated in the German market and approx. 45% in the rest of the world. Headquartered in Bühlertann, Southern Germany, AS-Motor products are sold through 400 dealers in Germany, over 100 dealers in France and distributors throughout the rest of Europe and the world.

Both AS-Motors and AriensCo are experiencing continued high demand, and the broadened product portfolio complements both companies’ long-range goals. AriensCo and AS-Motor will leverage the combined European sales and marketing infrastructure to expand the reach of both brands.

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AriensCo meet Lawn Care Legends

AriensCo meet Lawn Care Legends: AriensCo collaborated with Kawasaki Engines Europe on 30th January 2020 to host a dedicated day for lawncare professionals from the online community Lawn Care Legends.

Members of the Facebook group visited the company’s UK Headquarters in Great Haseley, Oxfordshire. The day consisted of an introduction to AriensCo, its history and the brands it manufactures and distributes. This was followed by product demos of the Ariens zero-turns, ECHO outdoor power equipment, and Countax and Westwood garden tractors, complemented by workshops on machinery maintenance from Kawasaki Engines Europe and ECHO Tools UK.

AriensCo meet Lawn Care Legends

AriensCo meet Lawn Care Legends

The attendees were given a factory tour of the new zero-turn production line – the first in Europe – giving them the chance to see precisely how Ariens zero-turns are manufactured and assembled. A series of demonstrations followed, with the opportunity to try products from the existing range of Ariens zero-turns, including IKON X, APEX, and ZENITH as well as two prototype machines.  A range of petrol and battery-powered tools were displayed in the ECHO mobile demo unit, including the new CS-2511WES chainsaw and the PB-8010  power blower as well as a selection of professional brushcutters and hedgetrimmers. These were all available for demonstration. A zero-turn challenge, with prizes for the three lowest scores, was run and saw many eager participants battling it out, manoeuvring zero-turns around a series of cones, to take the three top spots.

“The day offered the perfect opportunity to demonstrate to attendees from Lawn Care Legends that Ariens and ECHO offer a wide range of products in the outdoor power equipment and arborist marketplace for commercial operators,” said Darren Spencer, Vice President EMEA and Asia.

The day ended with a Q and A session and industry updates, with discussions amongst attendees including new products and future industry considerations for 2020.

“Events like this show the value and importance of relationships between manufacturers and end-users,” said John Ryan, founder of Lawn Care Legends, “everyone came away feeling uplifted by the experience.”

The members’ positive outlook on the Ariens zero-turns was accentuated by the demos and seeing first-hand the craftsmanship of the manufacturing at the UK factory. The same can be said for the ECHO product offering and the quality of the tools manufactured in Japan and distributed by AriensCo. There was excellent feedback from everyone who attended the day and they are excited to come back next year! If you would like further information on Ariens zero-turns visit https://www.ariens.com/en-gb/lawn-products, ECHO products visit https://www.echo-tools.co.uk/ or call 01844 278800.

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AriensCo Confirm SALTEX Launch

AriensCo Confirm SALTEX Launch: AriensCo will be exhibiting their complete range of zero-turn mowers at Saltex 2019. On display will be the IKON-X, APEX and the all-new ZENITH for professionals, together with the ZOOM domestic zero-turn.

The Ariens IKON X is a tough, durable zero-turn packed with commercial quality features. Built with a tubular steel frame for unprecedented strength, the IKON X comes with a 11.4cm (4½”) deep fabricated deck made of 10-gauge steel. A padded high-back seat offers the operator total comfort. There’s an easy dial-operated system for cutting height selection. and a choice of 107cm (42″) or 132cm (52″) cutting widths.

AriensCo Confirm SALTEX Launch

Ariens APEX is a top-of-the-class zero-turn with commercial grade features and performance. With its industry leading steel frame design, the APEX offers durability and comfort. It comes with a 14cm (5½”) deep fabricated deck made of 10-gauge steel, with a reinforced leading edge providing the airflow to tackle tough mowing conditions. The plush, padded high back seat and armrests are designed to enhance operator comfort and reduce fatigue. The foot-operated deck lift system is simple and intuitive, providing effortless adjustment between 15 cutting positions. The APEX offers a choice of 122cm (48”) or 132cm (52”) cutting widths.

The all-new Ariens ZENITH 60 is designed for the professional looking for all day, everyday use from their mower. It’s packed with commercial grade features and provides maximum performance with its large 152cm (60”) cutter deck and faster ground speed. The steel frame supports a folding ROPS, fitted as standard, for added protection and peace of mind.

Ariens’ ZOOM is the ideal choice for those looking to mow a large lawn quickly and comfortably. It features a one-piece deck made of 12-gauge steel and intuitive foot-operated deck lift.

Ariens CE zero-turns are manufactured in their UK plant. The complete range of products, including walk-behind mowers and snow throwers, is sold through approved dealers.

Visit Ariens at stand F041 and speak to one of the sales representatives for further information on the Ariens product range. Alternatively visit ariens-uk.com or call 01844 278800.

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AriensCo To Make Zero-Turns In UK

AriensCo To Make Zero-Turns In UK: AriensCo has announced that production of Ariens brand zero-turn mowers will commence at the company’s factory in Great Haseley, Oxfordshire.

It’s believed these will be the first zero-turns to be manufactured in Europe. AriensCo reports seeing an exceptional growth in demand for zero-turn mowers in the UK and Europe. This follows similar trends in the US, where sales have more than tripled since 2003 as the popularity among users has soared. According to industry analysis, zero-turn sales in Europe have grown more than 30% over the last four years, making them the fastest growing category of ride-on mowers and third fastest in the lawn and garden power equipment sector.

AriensCo To Make Zero-Turns In UK

“Sales of zero-turns in Europe have experienced exceptional growth over the past three years,” says Darren Spencer, Vice President – EMEA and Asia. “AriensCo has experienced this growth in numerous markets and, based upon extensive research with our distribution partners, we expect the growth to continue. This industry analysis points to the many opportunities to be met by producing zero-turns at our Great Haseley plant. We currently sell into ten different countries within Europe and aim to increase our European footprint in 2020. Future growth will accelerate as the benefits of zero-turn mowers are understood by customers. Zero-turn users are experiencing increased speed of cut and greater versatility over tractors and out-fronts.”

During 2019 AriensCo continues to make significant investment in the Oxfordshire factory in preparation for zero-turn production, including a new production line, fixtures and tooling. The UK will be manufacturing CE zero-turns for European markets only and will initially be producing the IKON, APEX and ZENITH models. Close collaboration with the US will be maintained to ensure products match up to Ariens’ reputation for manufacturing quality.

Zero-turn production in the UK is seen to offer significant advantages, allowing for rapid delivery and improved availability throughout the year. There is also potential for zero-turns to be adapted with features and benefits to meet local market needs.  Increased utilisation of the manufacturing facility at Great Haseley will provide operational cost benefits and will generate a number of new jobs for the area. The first zero-turn to come off the production line will be at the end of October.

For further information or to become a dealer for AriensCo, please call 01844 278800 or email uksales@ariensco.com

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