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AriensCo appoints Michael Groves as UK Product-Specialist

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AriensCo appoints Michael Groves as UK Product-Specialist: AriensCo has expanded its UK team with the appointment of Michael Groves as Product Specialist in July 2025. With over 18 years of experience in professional turf care, Groves brings a strong mix of technical knowledge and hands-on expertise to the brand.

Having previously worked with Buxtons, Ron Smith & Co., and PSD Groundscare, Groves has built deep expertise in complex, demonstration-driven machinery, particularly High grass and slope mowers. In his new role, he will support AriensCo’s sales team through product demonstrations, dealer collaboration and customer engagement across the UK.

AriensCo appoints Michael Groves as UK Product-Specialist

AriensCo appoints Michael Groves as UK Product-Specialist

Groves joined the AriensCo Roadshow shortly after taking up his position, giving him an immediate opportunity to connect with dealers and end users nationwide. “This role is about helping our dealers succeed and showing customers the difference, our machines make in real working conditions,” says Groves. “The Roadshow was the perfect way to start – being out there with customers, listening, demonstrating, and adding real value.”

As Product Specialist, Groves will lead technical trainings and strategic demonstrations for major clients, supporting Area Sales Managers and ensuring AriensCo products are experienced where buying decisions are made – in action. His product favourites include the new Ariens Summit Pro professional Zero-Turn range and the popular AS Sherpa ride-on mowers.

Sam Lewis, General Manager AriensCo UK, comments: “Our success depends on being close to our dealers and customers. These are investment products that need to be seen, felt and understood. Michael’s deep market knowledge and genuine enthusiasm for the industry will strengthen our presence on the ground and reinforce our commitment to customer support.”

The appointment aligns with AriensCo’s strategy in the UK to position high-performance, demonstration-driven products such as Zero-Turn and high-grass mowers directly where professionals operate. Dealers benefit from closer cooperation, more active field support and an enhanced focus on end-user experience.

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Agrigem appoints Mark Pyrah as New Managing Director

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Agrigem appoints Mark Pyrah as New Managing Director: Agrigem, a leading UK supplier of amenity and horticultural products, is delighted to announce the appointment of Mark Pyrah as its new Managing Director. The strategic appointment signals an exciting period of growth and development for the company.

Mark brings an exceptional level of industry knowledge and leadership experience to Agrigem, having dedicated nearly four decades to the sector. His extensive career has provided him with a deep understanding of the intricacies of the amenity and horticultural landscape.

Agrigem appoints Mark Pyrah as New Managing Director

Agrigem appoints Mark Pyrah as New Managing Director

Before joining Agrigem, Mark held several high-profile roles that underscore his expertise in amenity, distribution and manufacturing. Commenting on his appointment, he said: “I am thrilled to be joining Agrigem at such a pivotal time for the business and the industry.

“Agrigem has established a fantastic reputation for quality products and excellent customer service. I look forward to working with the talented team to build on this success, drive innovation, and ensure we remain the trusted partner for our customers across the UK.”

The company’s leadership expressed enthusiasm for the new direction; Clive Whinnett, Origin Enterprises UK Managing Director Sports Division, commented: “Mark’s impressive track record and deep sectoral knowledge of the amenity sector make him the ideal leader to guide Agrigem through its next phase of expansion.

“His strategic vision and commitment to customer success will be invaluable as we continue to grow our market presence and enhance our product offering.”

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STRI Appoints Glenn Kirby as Research Director

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STRI Appoints Glenn Kirby as Research Director: STRI is pleased to announce the appointment of Glenn Kirby as its new Research Director. With more than 30 years’ experience in turf management, technical services, and digital innovation, Glenn will spearhead STRI’s next chapter in industry-leading research strategies.

Glenn joins STRI from Syngenta, where he most recently served as Technical Services Manager for Turf across Europe, Africa, and the Middle East. His leadership in digital strategy, AI implementation, and market support trials has helped shape the future of sustainable turf management globally.

STRI Appoints Glenn Kirby as Research Director

STRI Appoints Glenn Kirby as Research Director

Glenn commented, “I think this is one of the most exciting periods for turf management in the UK and across Europe that we’ve ever seen. The challenges we face around climate, sustainability, and increasing expectations make this a pivotal time – and I’m looking forward to playing my part in shaping the future of our industry with STRI Group.  Here’s to new beginnings, collaboration, and pushing the boundaries of turf research.”

Richard Stuttard, Group Director added, “With Glenn’s unique blend of technical expertise, digital innovation and industry leadership experience, he’ll be instrumental in driving STRI’s research proposition for the future, pioneering new solutions for clients and supporting the team. We’re excited to welcome Glenn to the Group.”

Glenn will lead STRI’s research initiatives, focusing on sustainable practices, digital transformation, and collaborative innovation – building on successful customer relationships and introducing the Group’s expertise to new clients.  With Glenn at the helm, and with research and innovation in its DNA, STRI is well-placed to play a pivotal role in defining the future of turf management and beyond.

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New services and savings as BAGMA return to GroundsFest

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New services and savings as BAGMA return to GroundsFest: It’s been an incredibly busy 12 months for the team at the British Agricultural Garden Machinery Association (BAGMA) as they work to deliver brand new services and savings for the thousands of BAGMA members across the country.

Those looking to find out more about all of the exciting changes can do so by speaking to the team at GroundsFest 2025 in their new location on stand 39.

New services and savings as BAGMA return to GroundsFest

New services and savings as BAGMA return to GroundsFest

In a time of adversity, BAGMA aims to continue its work on fighting for better terms and conditions for agricultural, groundcare and garden machinery dealers nationwide. In the last year BAGMA have launched a new Members Forum and online Jobs Hub, as well as providing continued support when it comes to advice and training.

On the subject of training, visitors to GroundsFest will be among the first to learn about the brand-new course titled ‘Safety Essentials for Technicians – Off-Highway Electric Vehicles & Electric Outdoor Power Equipment’. Developed especially for BAGMA, this one-day safety course is designed to highlight hazards, compliance and best practice for those working on or around electrically powered off-road machinery such as electric tractors, UTVs, mowers, and telehandlers.

BAGMA have also been working closely with their varied portfolio of approved Service Providers to develop exclusive offers and savings on a range of services including dealer management software (DMS), finance solutions, utility contracts and more. Among the newest names on the ever-growing list is Novuna Vehicle Solutions, who have partnered with some of the largest vehicle brands to provide BAGMA members with exclusive discounts on Contract Hire cars and vans.

Stand 39 is also the place to learn more about BAGMA’s ‘Paperless Solution’. Working in conjunction with the UK’s paperless experts, Culverdocs, BAGMA are transforming the task of business administration with a new digital platform to streamline the recording of Handover & Installation paperwork and much more. More information on this and the full range of BAGMA’s services can be found by speaking to a member of the team when GroundsFest returns to Stoneleigh Park, Warwickshire, on the 9th and 10th September.

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TurfCare Appointed as New UK Distributor for DSV

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TurfCare Appointed as New UK Distributor for DSV: Leading seed specialist DSV has appointed TurfCare as a new distributor in the UK, marking a significant step in DSV’s continued expansion across the amenity and sports turf sectors.

TurfCare, well known for supplying high-performance products to the turf and amenity markets, brings a wealth of industry knowledge and a strong reputation for delivering technical excellence. Based in Ireland, the company has steadily grown its presence in the UK and is now set to strengthen the reach of DSV’s innovative seed solutions across the country.

TurfCare Appointed as New UK Distributor for DSV

TurfCare Appointed as New UK Distributor for DSV

DSV has become an increasingly prominent name in the UK turfgrass market, thanks to its commitment to quality, performance, and continuous development. The company’s EuroGrass brand, in particular, has gained recognition for its strong visual appeal, wear tolerance, disease resistance, and ability to perform under challenging UK climates. The range includes sports, golf, and landscaping mixtures, all bred to meet the demands of modern turf management.

Commenting on the new partnership, Samuel Horner, Amenity Business Manager for DSV UK, said:

“We’re delighted to be working with TurfCare as a new UK distributor. They are a well-established company with a fantastic reputation in the industry and a deep understanding of what turf professionals need. This partnership is a great fit for DSV, and we’re confident that it will help us continue our growth and provide even better support to customers across the UK.”

With aligned values around innovation, sustainability, and service, the collaboration between TurfCare and DSV is set to deliver real value to grounds professionals and turf managers looking for advanced seed solutions they can rely on.

Please visit www.dsv-uk.co.uk/products/amenity for more information and follow on social media @EuroGrassUKSeed.

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