Tag Archive for: Baroness

Baroness announce new 22,000sq foot facility

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Baroness announce new 22,000sq foot facility: Baroness UK, leaders in high-quality turf maintenance equipment, are pleased to announce a significant expansion to their UK facilities.

In direct response to continued company growth, the new 22,000sq foot facility will strengthen operational capabilities and provide enhanced support and training for partners in their UK, Irish and European dealer network.

Baroness announce new 22,000sq foot facility

Baroness announce new 22,000sq foot facility

The expanded facility, located in Basingstoke, becomes the third facility in the UK and marks a significant milestone for the brand as they seek to support their 18 dealers operating out of 46 sites throughout the UK, Ireland and across the EU. Together with underscoring their commitment to delivering exceptional service, the strategic investment also allows Baroness to streamline further machine imports, have a larger dedicated space for hands-on training and stock a wider range of spares and parts.

“As demand for our equipment continues to grow, it’s vital we are investing in the infrastructure that enables us to meet the needs of our dealers and end-users, not only in the UK but further afield” comments Baroness UK Director Adam Butler. “The new facility will support increased inventory and faster delivery but will also give us the space we need to run new and more frequent training programmes to ensure our dealers are equipped with the knowledge and resources they need to deliver the exceptional quality and reliability that Baroness is known for.”

“We see this as a necessary step to elevate our operation to the next level. It’s not just growing our footprint, it’s strengthening all elements of our manufacturer/dealer relationship which will put us in the best position to provide unmatched support in every aspect of the ownership and service of a Baroness and AgriMetal product.”

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It’s Baroness from tee to green at Ilkley GC

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It’s Baroness from tee to green at Ilkley GC: What started as just one hand mower purchased close to 30 years ago has blossomed into a full fleet of mowing equipment from Baroness for the team at Ilkley Golf Club.

Today, the 18-hole parkland course is mown from tee to green with 11 machines from the Baroness precision fine turf range, bringing not just cut quality but outstanding reliability to operations at the third oldest club in Yorkshire.

It’s Baroness from tee to green at Ilkley GC

It’s Baroness from tee to green at Ilkley GC

It isn’t only the Baroness brand that has been a stalwart to proceedings, Head Greenkeeper Duncan Campbell has chalked up over 43 years of loyal service – today supported by a team of six. “Our approach has always favoured hand mowing the greens most mornings which was why we purchased our first Baroness (formally Saxon) back in the mid 1990’s” explains Duncan. “From the off, the build quality of these machines was evident and the team enjoyed using them so one quickly became two, before becoming five which is what we continue to run today on a turnover programme.”

Alongside the five Baroness LM56 pedestrian greens mowers are an LM66 hand mower for tees, an LM315 greens mower, an LM331 for surrounds and approaches, an LM2700 and LM551B for the fairways and a GM2810A semi-rough mower – the latest purchases delivered by local dealers GGM in early April.

“There’s a lot to like about the Baroness machines starting with the build quality and simplicity of operation.” He emphasises, “We have a highly skilled team that don’t need to rely on fancy gadgets or a computer to do an incredibly good job. Then there’s the cut quality which is consistent throughout the range, both rotary and cylinder. With fewer chemical controls we get a lot of worms and wormcasts here at Ilkley which is, unfortunately, another thing to bear in mind with mowing equipment. The Baroness cylinders deal with this incredibly well, retaining sharpness for a quality cut.”

Duncan goes on to further note the support from GGM and Baroness’ own Andrew Darley. “While we’ve barely had any issues over the years, the back up support and advice we’ve had from Andy and the team at GGM has been brilliant. It helps to make Baroness the ‘complete package’.”

The recent delivery of the GM2810 five-deck rotary mower, together with Duncan’s LM551B are also equipped with the optional Baroness weather cabs. Providing a cost-effective alternative to a full cab, the windscreen and wiper utilise the existing roof, while the soft back and sides provide protection from the elements when needed or can be simply rolled up to optimise airflow in the warmer weather.

For more information on the Baroness range, or to find your local dealer, visit www.baronessuk.com

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Baroness trio prove on pitch and on point

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Baroness trio prove on pitch and on point: A trio of ride-on machines from Baroness have emerged victorious in the comprehensive search for new mowers at Ardingly College in West Sussex.

The maintenance of the 250-acre site is a year-round operation for Deputy Head of Grounds Emile Ellis and the team of eight, with the two new LM551B’s and GM2810A from Baroness swiftly becoming MVPs for areas both on and off the pitch.

Baroness trio prove on pitch and on point

Baroness trio prove on pitch and on point

When not playing a crucial role in curriculum sport, the facilities at Ardingly College are in demand from a number of school camps and local sports clubs. This means that time is truly of the essence with all of the maintenance so, with the existing mower fleet starting to tire, investment in replacement equipment was needed. “We cast the net very wide when looking for new mowers and demonstrated all the various makes and models” Emile explains. “The Baroness mowers stuck out straight away for their build quality and simplicity of operation.”

After an extensive demo period, two LM551B fairway mowers and a GM2810A rotary mower were installed by dealers Lister Wilder in November 2024 – the first Baroness machines for the college. “You can tell the machines are incredibly well thought through. They do everything they need to without any unnecessary electrics or fuss which makes them a pleasure to set up and use.”

“We use the LM551B’s for everything ‘on pitch’ which includes our cricket outfields, winter sports pitches and other areas with a lower height of cut.” He continues, “We’ve noticed a significant difference in the quality of cut and finish, and the units definitely stay on cut for much longer. I used to go round with a spanner in my pocket to adjust the units between pitches but now it’s one check first thing and you’re set for the rest of the day.”

“The GM2810A is used pretty much everywhere else, on all the areas that don’t support play but where we still want to retain presentation. It does a fantastic job. It tackles grass of all lengths and is also a lot bigger than its predecessor which means not only are we achieving better results, we’re achieving it quicker than before.”

Changing to a new brand of equipment can be daunting, but the service Emile says they received from Mark Carter at Lister Wilder and Luke Collins from Baroness took away all of the anxiety. “The team had full training on all of the familiar features and all of those that are unique to Baroness which means everyone is comfortable and can get the very best out of the machines. We couldn’t be happier with the support and the results we’re seeing, and we’re going into the main grass growth season well and truly at full speed.”

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Baroness or nothing for West Essex Golf Club

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Baroness or nothing for West Essex Golf Club: Every blade of grass at West Essex Golf Club is cut by a Baroness mower – the case for the last seven years and one that looks set to stay for the foreseeable future according to Course Manager Paul Kimber.

The fleet currently consists of two LM315 greens mowers, two LM2700 fairways mowers, an LM331 for tees and a GM2810 rotary mower for roughs which the team say demonstrate outstanding reliability and cylinders which deliver an industry-leading quality of cut.

Baroness or nothing for West Essex Golf Club

Baroness or nothing for West Essex Golf Club

Paul has been at the parkland course on the outskirts of Epping Forest for 37 years, and in the top job since 2018. He explains that the origins of the club’s relationship with Baroness was very much a happy accident! “We were welcoming a new Head Greenkeeper who purchased a suite of Baroness machines, and then didn’t end up actually joining – leaving us with these mowers we knew very little about. We started using it and that was it, we were sold straight away and have never looked at anything else since.”

“Our team all have experience with various makes of mower and consider Baroness to not only be superior, but also at a more competitive cost point.”

In particular, Paul notes the quality of the cutting units. “These are just next level. You barely have to touch them to put them on cut, and they then stay on cut forever. They do not wear down easily, robust enough to cut through anything!” The robust theme continues, “The machines as a whole are well built and reliable. We like that everything is mechanical, not electronic, so we can keep on top of routine maintenance ourselves and not end up with graveyards of kit waiting for diagnostic testing or replacement parts.”

The fleet of cylinder and rotary mowers were supplied by dealer George Browns Ltd who, together with Stuart Gray at Baroness, have delivered second-to-none support and service. “They’re all a pleasure to deal with and go the extra mile to get answers or solutions to any questions we have. It’s just another reason why we’d never look anywhere else.”

Complimenting the mowers is a Baroness SP05A bunker rake which Paul admits the club could now not live without. “It’s one of those few machines where, if it broke today, we’d be ordering a new one tomorrow! We use this machine at least three times a week to brush and smooth the bunkers but, in addition, ours has a front blade which acts like a plough so we can use it for moving and spreading path material.”

He concludes, “Anyone who hasn’t thought to try a Baroness mower, get your hands on one and give it a try. You won’t be disappointed!”

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Lister Wilder win the treble at Baroness dealer awards!

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Lister Wilder win the treble at Baroness dealer awards!: After a record-breaking year of growth and success, Baroness UK celebrated achievements at BTME 2025 with the return of their annual dealer awards.

For the first time, the three categories of Highest Overall Machinery Sales, Highest Growth in Machinery Sales and Salesperson of the Year we’re all won by the team at Lister Wilder!

Lister Wilder win the treble at Baroness dealer awards!

Lister Wilder win the treble at Baroness dealer awards!

The Baroness UK dealer awards were introduced to recognise the outstanding individual and team efforts across the nationwide network. While it’s fair to say that 2024 presented its share of challenges, it was Lister Wilder who emerged as the winners of all three categories – achieving the treble and clean-sweep for the very first time. Alongside the team awards for overall sales and highest growth in machinery sales, the individual ‘Salesperson of the Year’ award was presented to Lister Wilder’s David Gray.

“It was a huge surprise, and an incredible honour to find out we’d scooped all three awards” comments Phill Hughes, Sales Director for Lister Wilder. “I am especially pleased for David Gray who has championed Baroness and shown his total dedication to our golf customers over the last twelve months. This recognition goes some way to reward him for all the hard work he’s put in. Of course, we couldn’t achieve what we have without the support of Team Baroness and our aftersales departments, so we’d like to thank them all as we look ahead to another positive year.”

“All of our dealers have put in an incredible effort throughout 2024 and it becoming our best year yet would simply not have been possible without the unwavering commitment of our entire network” adds Baroness UK Sales Director Adam Butler. “We continue to strive for the very best equipment matched by world-leading backup, and we’re getting there year-on-year. The whole team at Baroness UK extend huge congratulations to David and the Lister Wilder team and thank all of our dealers and customers for their unwavering and ongoing support.”

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