Tag Archive for: Becomes

Battery power becomes number one equipment choice

Battery power becomes number one equipment choice: After five years of educating domestic and professional users on the environmental, health and performance benefits of battery-powered outdoor power equipment, EGO has now concluded its Challenge 2025 campaign with the release of a new whitepaper.  

Summarising years of research and awareness activity from EGO, the whitepaper also includes research from industry trade body, the European Garden Machinery Federation (EGMF). The data shows that between 2019 and 2024, the percentage of petrol-powered equipment in use across Europe fell from 36% to 24%. In sharp contrast, electric cordless equipment almost doubled in use, rising from 28% to 48%.

Battery power becomes number one equipment choice

Battery power becomes number one equipment choice

This is mirrored exactly in sales of new equipment, with electric cordless rising from 33% to 58%, and petrol falling from 40% to 26%.

Drawing on five years of campaign insights, field data, and market research, the whitepaper also explores results from emissions, noise and vibration testing from independent testing specialists, and evaluates whether EGO’s vision to establish battery power as the principal power source for outdoor power equipment, was reached.

Vince Brauns, Group Product Director, for EGO, said: “Our latest whitepaper shows clearly that our Challenge 2025 vision for battery power had a clear and significant impact on the industry. When we began the campaign, battery power was seen as a compromise. Users who had used petrol for decades; could not believe that this new technology could give them the power, performance or runtime that they were accustomed to, and all without the strong fumes, loud noise or high vibrations. With misconceptions at their highest, we decided that it was time to show users the impact that using petrol tools was having on themselves and the environment around them.”

Challenge 2025 was launched in 2020 with one goal in mind: to educate and empower change in domestic and professional outdoor power equipment users to make battery the principal power source and leave petrol in the past. The hope was that by educating users about the advantages of using battery-powered outdoor power equipment, EGO could dispel misconceptions, reduce emissions and noise pollution, and increase user comfort and safety.

All these things were achievable with the technology available in 2020; however, a lack of awareness about the harmful nature of petrol, combined with uninformed perceptions of battery power, meant that mindset was a barrier to change. But now, as technology continues to advance, and with calls from industry bodies such as the Climate Change Committee to reduce greenhouse gas emissions, it is clear the market is shifting in favour of cleaner, quieter and safer equipment.

Vince Brauns continues: “The campaign has enabled us to advocate for battery power in both the UK and European markets and has ultimately helped to reposition battery-powered tools from a niche alternative to a staple choice. While there is still a minority who will choose petrol-power over battery-power, due to the data-backed information we have shared over the past five years, the conversation has fundamentally changed.”

Working with specialist partners, this powerful and thought-provoking campaign commissioned market research to understand the attitudes and perceptions of over 1,200 outdoor power equipment users, evaluated the performance of petrol and battery-powered tools against noise, vibration and emissions, made Freedom of Information requests to understand the use of petrol tools by local authorities in Clean Air Zones and generated extensive press and social media coverage to heighten awareness.

While Challenge 2025 was successful in bringing battery power to the forefront of the industry, as the principal power source for outdoor power equipment, this is only the beginning of securing a cleaner future for generations to come.

The whitepaper, The Final Report: Battery-power, now charging ahead, is available to download at: https://egopowerplus.co.uk/about-ego/environmental-ethos/challenge-2025-final-report

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Husqvarna becomes Title Partner of the British Masters

Husqvarna becomes Title Partner of the British Masters: Husqvarna, a global leader in robotic lawnmowing and part of Husqvarna Group, has signed a multi-year agreement to become the new Title Partner of the British Masters – one of the world’s most historic golf tournaments.

The 2026 Husqvarna British Masters will be staged at The Belfry on the iconic Brabazon Course in England. In addition, Husqvarna will also be the official robotic mowing partner of the DP World Tour.

Husqvarna becomes Title Partner of the British Masters

Husqvarna becomes Title Partner of the British Masters

“Golf is the perfect stage to demonstrate the performance of Husqvarna’s robotic lawnmowers, already delivering world-class results at over 1,700 courses worldwide. This partnership marks a shared commitment to reinvent golf course maintenance for a new era”, says Yvette Henshall-Bell, President Europe BU Husqvarna Forest & Garden Division, Husqvarna Group.

First played in 1946, the British Masters has a distinguished history with past champions including Peter Thomson, Tony Jacklin, Bernhard Langer, Ian Woosnam, Seve Ballesteros, Sir Nick Faldo, Colin Montgomerie and Sweden’s Alex Noren in the 2025 tournament. Six-time major winner Sir Nick Faldo, himself a Husqvarna Brand Ambassador, will return as host of the Husqvarna British Masters in 2026.

“As a former Champion, I take great pride in hosting this iconic tournament and it’s about to enter an exciting new era with this new partnership. I love Husqvarna’s products, and they will be out in full force at The Belfry next August to make sure the Brabazon Course is in perfect condition”, says Sir Nick Faldo.

As part of the agreement, Husqvarna also becomes an Official Marketing Partner of the 2026 DP World Tour, building on the successful partnership in 2025. In 2026 Husqvarna will be the Official Tournament Partner to the British Masters and the Amgen Irish Open, Corporate Partner to the BMW International Open, KLM Open and FedEx Open de France. With this elevated status, Husqvarna will showcase its products across DP World Tour channels throughout the season, and partner with green keepers and course managers to deliver consistent quality on the tournament courses.

Recently, at the AIG Women’s Open at Royal Porthcawl in Wales, 15 Husqvarna CEORA robotic mowers maintained all 18 fairways during the tournament, marking the first time robotic mowers have maintained fairways live on the world golf stage.

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Club Car becomes Official Supplier of the CMAE

Club Car becomes Official Supplier of the CMAE: Club Car®, a global industry-leading manufacturer of small-wheel, zero-emissions electric vehicles, has become an Official Supplier of the Club Management Association of Europe (CMAE).

Club Car has long supported the golf industry, building longstanding partnerships with organisations such as the Professional Golfers Association (PGA), the DP World Tour, the Ryder Cup, the UK Golf Federation and the European Institute of Golf Course Architects (EIGCA).

Club Car becomes Official Supplier of the CMAE

Club Car becomes Official Supplier of the CMAE

The new agreement with the CMAE means that support now extends to the education of club managers through the Management Development Programme (MDP). Within the CMAE’s structured education programme are two levels of certification: the Club Management Diploma (CMDip) and the Certified Club Manager (CCM).

Andrew Bourke, Club Car’s Regional Sales Manager for the UK, Ireland and Scandinavia, said: “We are very excited to support this area of the industry and help the development of club managers throughout Europe, the Middle East and North Africa.

“There’s a real opportunity to educate on fleet usage, particularly how to use connectivity – from an operational point of view and to increase revenue. A golf or utility fleet is always an investment, so our expertise on how clubs can get the best return from that investment will be invaluable to the CMAE’s members.”

CMAE’s Commercial Director Craig Cotterill said: “We are delighted to welcome Club Car as an Official Supplier. Their reputation for quality, innovation and industry leadership aligns perfectly with our mission to support and elevate club managers across our regions.

“The insights and expertise Club Car bring – particularly around fleet management and operational efficiency – will add significant value to our members and ultimately help deliver better experiences for their clubs and communities.”

For more information on Club Car visit: www.clubcar.com

For more information on the CMAE visit: www.cmaeurope.org

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Springdale Resort’s Jeremy Boone becomes 91st Master Greenkeeper

Springdale Resort’s Jeremy Boone becomes 91st Master Greenkeeper: Jeremy Boone, general manager and director of agronomy at Springdale Resort, has become the 91st Master Greenkeeper since the certification’s inception in 1990. 

In doing so, Jeremy is just the 37th person to possess both Master Greenkeeper and Certified Golf Course Superintendent (CGCS) classifications – two of the highest accolades available to experienced golf greenkeepers on either side of the Atlantic.

Springdale Resort's Jeremy Boone becomes 91st Master Greenkeeper

Springdale Resort’s Jeremy Boone becomes 91st Master Greenkeeper

It is an achievement Jeremy, who works in North Carolina, has been striving for since 2022 and he was overcome with emotion when Deb Burnett, learning and development manager at the British and International Golf Greenkeepers Association (BIGGA), called to deliver the news.

“It’s been quite a journey,” he said. “It’s been at least three years of trying, with some failing along the way, but each time I refused to give up.

“When Deb called, she didn’t say that I had passed or failed, she just said, ‘I called to see if you’d be available to come over here to BTME in January’. It was the best way to tell me I’d passed. I just lost it.

“People had told me it would be worth it when I got through, and I didn’t know how right they were. I told her she’d have to talk for a minute because I couldn’t.”

Jeremy’s greenkeeping journey began in 1991, when he transferred to NC State University to study turfgrass management and committed to a career in golf. Over the following decades he worked across four states, earned CGCS status – a designation he has now held for 25 years – and first became aware of the Master Greenkeeper qualification in 1996 when he noticed ‘CGCS, MG’ alongside Gary Grigg’s name.

He later stepped away from golf to run a local hardware business, helping expand it from one store to five, but was ultimately drawn back when Springdale came calling, with his family having deep roots at the North Carolina venue.

“The only reason I came back was this golf course,” he said. “My mother, father and grandmother worked here. My grandparents are buried within a few hundred yards of it. This place drew me back. Without it, there would be no Jeremy Boone MG.”

In joining that exclusive club, Jeremy has also achieved something personally meaningful.

“I’m probably the first Native American to be a Master Greenkeeper – I am an enrolled member of the Eastern Band of Cherokee Indians,” he explained. “That is the reason why I have such an affinity and a tie to the land.”

Jeremy was inundated with congratulatory messages from fellow Master Greenkeepers and colleagues across the profession – support he describes as humbling. He also paid tribute to Springdale owner Lex West for his encouragement throughout the process and said none of it would have been possible without his wife, whom he calls his greatest supporter.

Most recently, Jeremy has progressed into the general manager role at Springdale. It was not a transition he had planned to make, but the circumstances brought about by a natural disaster set him on an unexpected new path.

“I was happy being the superintendent,” he said. “I love being outside and I love being with the grass. When the hurricane hit, I volunteered to step in as interim general manager until we got through the disaster. We thought it would take a few months, maybe six.

“Then the owner told me he wanted me to take the general manager role permanently. I remember saying I’d spent the last five years trying to convince him the superintendent is the most important person on the golf course, and now I wasn’t going to be the superintendent anymore. He just said, ‘You’ll do fine’.

To qualify for the Master Greenkeeper Certificate, a candidate must have at least 10 years’ experience working as a greenkeeper including three years as a course manager, head greenkeeper or superintendent. Certification includes the completion of a rigorous assessment programme that covers all aspects of golf course management.

Master Greenkeeper is a mark of distinction and is highly respected in the golf industry, signifying the holder has achieved the highest level of professional expertise with a commitment to maintaining the highest standards of golf course management.

You can find out more about Master Greenkeeper on the BIGGA website, www.bigga.org.uk

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Lowe Maintenance becomes ECHO Affiliated Training Centre

Lowe Maintenance becomes ECHO Affiliated Training Centre: FGM Claymore, the official distributor of ECHO tools in the UK, is proud to announce that Lowe Maintenance, a respected chainsaw and machinery training provider based in North Yorkshire, has become an ECHO Affiliated Training Centre. 

As an affiliated training centre, Lowe Maintenance will incorporate ECHO equipment into their courses, providing students with the opportunity to learn using industry-leading tools that are trusted by professionals worldwide. Lowe Maintenance’s expertise in delivering professional training in forestry, arboriculture, and land-based machinery aligns perfectly with ECHO’s commitment to reliability, performance, and user safety.

Lowe Maintenance becomes ECHO Affiliated Training Centre

Lowe Maintenance becomes ECHO Affiliated Training Centre

“We are delighted to welcome Lowe Maintenance as an ECHO Affiliated Training Centre,” said Paul Butterly, Managing Director of FGM Claymore. “This partnership reflects ECHO’s continued investment in the UK market and our commitment to equipping users with top tier tools throughout their training.”

“Becoming an ECHO Affiliated Training Centre is a fantastic opportunity for us and our students,” said Demelza Lowe, of Lowe Maintenance. “We’re proud to align with a brand that shares our dedication to safety, quality, and professional standards. Using ECHO equipment in our courses means our learners get to train with reliable, high-performance tools that prepare them for real world challenges.”

This collaboration will ensure that learners receive practical training with the latest equipment, enhancing their skills and confidence for future careers in the industry.

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