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Belfry Named ‘Ultimate Golf Resort’

Belfry Named ‘Ultimate Golf Resort’: The iconic Belfry Hotel and Resort underlined its position as one of the world’s most desired golfing destinations as it was crowned ‘Ultimate Golf Resort’ at the globally-recognised 59club Service Excellence Awards.

The legendary Ryder Cup host venue in the Midlands also received the coveted Gold Flag Award for both The Brabazon and PGA National course.

Belfry Named ‘Ultimate Golf Resort’

Individuals from The Belfry Golf Team were also recognised as Jack Bowen for winning Leading Individual Golf Sales Performance, Chris Reeve was named  Golf Manager of the Year and Angus Macleod won ‘Greenkeeper of the Year’ for the second year running.

The resort received a total of 11 nominations from the 59club, which honours venues for their commitment to customer satisfaction and service excellence, scoring strongly across a number of categories. Each resort is marked independently by ‘mystery’ visitors to ensure an accurate representation of customer service, with the aim of maintaining the highest levels of exemplary service throughout the industry.

Director of Golf Chris Reeve said: “To win Ultimate Resort from 59club is an amazing achievement for everyone at The Belfry. As our performance is benchmarked there’s nowhere to hide with mystery judges, so we have to provide the best experience every day for every guest. The Ultimate Resort award demonstrates how we can provide that all round service no matter what touchpoint our golfers have across the resort.

Director of Golf Courses and Estates Angus Macleod became the first in 59club history to retain the ‘Greenkeeper of the Year’ award, underlining his reputation throughout the industry.

Macleod commented: “At The Belfry we have to produce a Ryder Cup experience every single day, no matter what. Golfers come to The Belfry expecting to follow in the footsteps of legends of the game, to play our iconic holes in the same condition that the greats of the game had.

“I am delighted with the award and it is a testament to the expert green keeping team who continue to deliver a first-class experience to our golfers. They are constantly pushing the boundaries of excellence and meeting set targets that contribute to the wider resort objectives” said Macleod. ‘’The level of detail required  in our maintenance across our three golf courses is second to none, bringing them to a standard to sit at the top of the most elite golf clubs across the globe.’’

Resort Director, James Stewart said:“It’s an honour to be named the Ultimate Golf Resort and work alongside such an outstanding team. I am very proud of everyone here who contributes daily to ensure the quality and service we provide to guests remains world class. They are all truly deserving winners.”

Set in 550 acres of countryside, The Belfry has three golf courses, luxurious guest bedrooms and suites, an award-winning club house, meeting and events rooms, restaurants and bars, as well as a Spa and Leisure  Club.

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Two Honours For The Belfry

Two Honours For The Belfry: The Belfry Hotel & Resort has further underlined its status as one of the leading golf resorts in the world after it was recognised with ‘Gold Flag’ status at the 59club awards ceremony, whilst its Director of Courses & Estates Angus Macleod was also named Greenkeeper of the Year.

The ceremony rewarded those destinations and personnel within golf who have shown exemplary customer service ratings following the 59club’s extensive mystery shopping assessments throughout 2017. The Belfry became one of only nine resorts across the world to achieve Gold Flag status, with its overall venue score up by some 11% from 2016. The spiritual home of The Ryder Cup scored particularly strongly within the ‘Tee Time Reservations’, ‘Arrival in Shop’, ‘Locker Rooms’ and ‘Food & Beverage’ categories.

Two Honours For The Belfry

“Our entire team have worked tirelessly over the last year to ensure the customer experience at The Belfry is as good as anywhere in the world,” said The Belfry’s Director of Golf Chris Reeve. “The Gold Flag award is testament to our expert team who continue to provide that VIP experience from the moment our guests book their visit right through to when they leave the resort.

“Moving forward, we will continue to invest significantly in staff training to further improve the service across our golf, hotel, spa, F&B and conference facilities,” added Reeve.

Meanwhile, The Belfry’s Director of Courses & Estates, Angus Macleod was named ‘Greenkeeper of the Year’ at the 59club awards ceremony. Overseeing a supreme 96.1% score for The Brabazon within the ‘On Course Presentation’ category, Macleod was recognised for his meticulous management of The Belfry’s famous, 4-time Ryder Cup course.

“I’m delighted to win this award and would like to pay special thanks to my incredible greenkeeping team at The Belfry, who allow me to take a strategic role in the conditioning of our golf courses,” said Macleod. “Whatever day of the year, golfers coming to The Belfry demand a Ryder Cup-standard experience, so the level of detail required in our maintenance is up there with the very best in the world.”

The Belfry Hotel & Resort made several headlines in 2017 as it was named ‘England’s Leading Resort’ and ‘England’s Leading Conference Hotel’ at The World Travel Awards, whilst also being recognised as ‘England’s Best Golf Course’, ‘England’s Best Golf Hotel’ and ‘Europe’s Best Golf Hotel’ at the World Golf Awards ceremony. As well as the success in the 59club awards ceremony, 2018 has seen The Belfry nominated for ‘The Best UK Hotel’ accolade at the M&IT awards in March.

For more on The Belfry, visit

The ceremony rewarded those destinations and personnel within golf who have shown exemplary customer service ratings following the 59club’s extensive mystery shopping assessments throughout 2017. The Belfry became one of only nine resorts across the world to achieve Gold Flag status, with its overall venue score up by some 11% from 2016. The spiritual home of The Ryder Cup scored particularly strongly within the ‘Tee Time Reservations’, ‘Arrival in Shop’, ‘Locker Rooms’ and ‘Food & Beverage’ categories.

“Our entire team have worked tirelessly over the last year to ensure the customer experience at The Belfry is as good as anywhere in the world,” said The Belfry’s Director of Golf Chris Reeve. “The Gold Flag award is testament to our expert team who continue to provide that VIP experience from the moment our guests book their visit right through to when they leave the resort.

“Moving forward, we will continue to invest significantly in staff training to further improve the service across our golf, hotel, spa, F&B and conference facilities,” added Reeve.

Meanwhile, The Belfry’s Director of Courses & Estates, Angus Macleod was named ‘Greenkeeper of the Year’ at the 59club awards ceremony. Overseeing a supreme 96.1% score for The Brabazon within the ‘On Course Presentation’ category, Macleod was recognised for his meticulous management of The Belfry’s famous, 4-time Ryder Cup course.

“I’m delighted to win this award and would like to pay special thanks to my incredible greenkeeping team at The Belfry, who allow me to take a strategic role in the conditioning of our golf courses,” said Macleod. “Whatever day of the year, golfers coming to The Belfry demand a Ryder Cup-standard experience, so the level of detail required in our maintenance is up there with the very best in the world.”

The Belfry Hotel & Resort made several headlines in 2017 as it was named ‘England’s Leading Resort’ and ‘England’s Leading Conference Hotel’ at The World Travel Awards, whilst also being recognised as ‘England’s Best Golf Course’, ‘England’s Best Golf Hotel’ and ‘Europe’s Best Golf Hotel’ at the World Golf Awards ceremony. As well as the success in the 59club awards ceremony, 2018 has seen The Belfry nominated for ‘The Best UK Hotel’ accolade at the M&IT awards in March.

For more on The Belfry, visit www.thebelfry.co.uk, email enquiries@thebelfry.com or call 01675 238 600.

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