Tag Archive for: bolster

BOLSTER® your turf against stress with Suståne

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BOLSTER® your turf against stress with Suståne: After emerging from one of the wettest winters on record, many turf managers across the sporting spectrum are now catching-up with both the mechanical maintenance and nutritional needs of their playing surfaces.

To cope with this intensive intervention and/or periods of plant stress, Suståne’s BOLSTER® Liquid Biostimulant has proven to be one of the most effective growth supplements on the market – its balanced blend of ingredients minimising the impact of poor-quality soils, adverse temperatures, parasitic nematodes and drought.

BOLSTER® your turf against stress with Suståne

BOLSTER® your turf against stress with Suståne

Formulated with 5% Iron Chelate, 4% Humic Acid and 2% Seaweed Extract, BOLSTER® increases plant vigour in sub-optimal conditions by reducing the effect of stress factors. In extensive research and field trials conducted by the Virginia Polytechnic Institute, BOLSTER® was found to significantly increase root mass and depth, accelerate chlorophyll production, improve moisture retention and reduce wilting. In addition, it boosted the plants natural tolerance to certain diseases and plant parasitic nematodes such as Root Knot and Lance nematode infected turfgrass, through the trial period conducted in Virginia.

BOLSTER® is suitable for applications on the golf course, winter sports pitches and other intensively managed turf areas and can be an effective partner to overseeding operations, with significant improvements to seedling and turf establishment noted as a result. It also contributes to optimised growth in low light conditions.

One club to discover the benefits of BOLSTER® Liquid are Brighton and Hove Golf Club, who explain that the biostimulant has become a staple in their greenkeeping arsenal. “We’ve used Suståne’s BOLSTER® Liquid here for the last seven years” explains Course Manager Jason Sarna. “It’s a great product for seeing us through high pressure periods, protecting the plant from abiotic stress caused by cultural practices, heat and drought stress and through the winter months when daylight hours are reduced.”

“We use the BOLSTER® Liquid as part of our root drench application mixed with either wetting agent or aminos, for increased soil and plant health. Since implementing BOLSTER® as part of our nutritional programme, we have noticed a definite increase in plant health and rooting, and the colour response after application is a fantastic added bonus!”

BOLSTER® is best applied monthly at a rate of 9.46L per Ha in 300-800L water depending on the application target area. It can be applied flexibly as part of a foliar spray mixed with PGR, or in a root drench spray mixed with a chosen wetting agent.

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INFINICUT® bolster sales force

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INFINICUT® bolster sales force: To support their continued growth, INFINICUT® are pleased to announce the appointment of two new Territory Sales Managers in the form of Mark Clifford- Kennedy and Gareth Rogers.

Joining in the midst of a busy summer for the company, the expansion of the sales team enables further expert knowledge and support to be delivered to customers across both the Southern and Northern counties.

INFINICUT® bolster sales force

INFINICUT® bolster sales force

Mark Clifford-Kennedy becomes the new Territory Sales Manager for the south, making the transition to INFINICUT® following a successful career in the manufacturing, construction, and engineering sectors. His proven track record in sales and the delivery of outstanding technical support puts Mark in good stead for his new role, for which INFINICUT® will be supporting Mark through elements of a Level 2 Sports Turf Maintenance qualification at the Leicester City Sports Turf Academy.

Covering the northern counties, Scotland and Northern Ireland will be Gareth Rogers. Gareth’s career in turf began in 1989, working for Sennelager British Army Golf before progressing through the ranks to senior and Head Greenkeeper positions at various clubs in the two decades that followed. This foundation of knowledge and qualifications set Gareth up for key roles in sales – including Area Sales Manager for Fairways GM Ltd and, more recently, Reesink Turfcare UK.

Commenting on their appointments, INFINCUT® Managing Director John Coleman said “Having Mark and Gareth join us at such an exciting point in the INFINICUT® story is brilliant for the brand and bolsters what we can offer customers old and new across both the north and south of the UK. With the successes we have achieved with our award-winning INFINICUT® in the football market and new innovations such as the 22” cutting unit, we are well placed with the pair on board to continue our drive both here at home and across Europe.”

In their spare time, both Mark and Gareth are big sports fans – Mark playing football and completing half marathons, and Gareth a big rugby fan and keen golfer.

Mark can be contacted on 07385013157 or mark.clifford-kennedy@sbdinc.com, and Gareth on 07385013159 or gareth.rogers@sbdinc.com.

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SBM to bolster Baby Bio® and Phostrogen® brands

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SBM to bolster Baby Bio® and Phostrogen® brands: SBM Life Science, the group behind the iconic fertiliser brands, Baby Bio® and Phostrogen®, has announced significant investment into its marketing strategy ahead of the key spring season this year, to support its new product launches and network of retailers in 2022.

With both brands set to release new products next month, SBM will deliver a host of activity throughout 2022 to increase brand awareness, drive footfall through retailers and boost sales, strengthening their industry-leading positions in the home and garden arena.

SBM to bolster Baby Bio® and Phostrogen® brands

SBM to bolster Baby Bio® and Phostrogen® brands

Amongst the activity planned, SBM has announced the appointment of a home and garden specialist communications agency, Honest Communications, which has joined the team to manage its PR, influencer marketing and social media platforms.

Further investment includes an extensive digital advertising campaign across Google, YouTube and social media, and print advertising in key lifestyle and trade titles for both brands, whilst Phostrogen® will debut its first broadcast campaign, with TV advertisements aired across various lifestyle channels including ITV.

SBM will also launch a new in-store incentive across Phostrogen® products from March, offering consumers a variety of exciting redeemable offers once they purchase any Phostrogen product.

To support retailers, SBM will introduce a range of exciting new in-store point of sale display units to command space, attract interest and catch the eye of consumers, including archways, pallet wraps, hot spots, and gondola ends.

It comes as Baby Bio® prepares to introduce an Organic Houseplant Food, while Phostrogen® will expand its product range to include a line of new organic fertilisers, including an Organic All Purpose Food, Organic Tomato Food, Organic Lawncare Food, and Organic Ericaceous Food. The launch also coincides with the rebrand of Phostrogen®’s popular All Purpose Plant Food, which will unveil a fresh, modern look for the iconic original fertiliser.

Both Baby Bio® and Phostrogen® have decades of British heritage behind them, with the much-loved brands having helped generations of gardeners and houseplant parents reap the rewards of their horticultural efforts, establishing them as market leaders in the home and garden sector.

James Ramnought, Marketing Director for SBM Life Science commented, “This year is going to be an incredibly exciting one for Baby Bio® and Phostrogen®, with the launch of our first organic products. Our investment in a holistic marketing approach will bolster the awareness of the popular products these two iconic brands offer, whilst making noise about the new organic products.

“The combination of digital and print advertising, in-store POS, and the appointment of a PR and social media agency will drive our vision for the brands, allowing us to continue to lead the way in the market.”

For more information, please visit https://www.solabiol.com/en

Follow Baby Bio® on Instagram and Facebook, and follow Phostrogen® on Instagram and Facebook.

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FA bolster ‘Power Up Your Grass Pitch’ campaign

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FA bolster ‘Power Up Your Grass Pitch’ campaign: Shropshire FA is ready to bolster the offering from the new ‘Power Up Your Grass Pitch’ campaign using the expertise and machinery of Campey Turf Care Systems.

The new initiative from the Premier League, The FA, and the Government’s Football Foundation aims to revolutionise the state of grass football pitches in England. The mission set out by the Football Foundation is to improve over 7,000 grass pitches by 2024 and 20,000 by 2030 to ensure the 12 million grassroots footballers have great places to play.

FA bolster ‘Power Up Your Grass Pitch’ campaign

FA bolster ‘Power Up Your Grass Pitch’ campaign

A significant part of this is reducing the 150,000 cancelled matches due to poor pitch quality last season, and at Shropshire FA, this role falls to Strategy, Facilities and Partnerships Lead Andy Weston.

With over 20-years of experience in football administration, Andy is no stranger to the impact pitches can have. After seeing Campey in action at an open day, he knew they were prime candidates to push their pitch improvement efforts for 180 clubs in Shropshire forward. Jason Moody, Product Specialist for Campeys, has worked closely with Andy to ensure that the right balance of equipment and back-up support was in place.

“Campey has a track record of working with a number of other County FAs, and we did a demo day with them at one of our clubs, and they gave a run-through of the machinery they offer, what it does and gave some hands-on tips. We had several clubs come along, and the feedback was great, so we decided to make something more formal to showcase what they do and how it can improve pitches in our county.

“High-quality pitches are vital to the game, and we are in a position now where the funding and opportunities are there to support the volunteers who work tirelessly week in and week out, and the expertise of Campey is really important to what we want to achieve.

“The game can’t run without volunteers and particularly at grassroots level. You’re reliant on them, and it’s imperative that organisations like Campey are on hand to work with us to provide that support and knowledge on the ground. In these last 18 months, we have all spent a lot of time on Zoom calls. Still, in this instance, I don’t think you can beat being on the ground and hands-on with the equipment because any little snippets of information they can share with those grounds people is invaluable. I think even the most experienced grounds people will benefit from having a conversation with Campey and listening to their experts.

“As well as Jason from Campeys, we are also working with Pitch Advisor Kevin Duffield, so with all those different bodies involved, it is really helpful to the grounds teams up and down our county.”

Teams in Shropshire range from AFC Telford United down the football pyramid to Sunday league outfits. The one thing they all have in common is the need for a good pitch, and through this initiative, Andy aims to make the whole of the county a better place to play football.

For more information on the funding opportunities available in Shropshire, contact Andy.Weston@shropshirefa.com or info@campeyturfcare.com.

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