Tag Archive for: brand

Brand switch for Massereene Golf Club

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Brand switch for Massereene Golf Club: Massereene Golf Club in Northern Ireland has recently changed its cutting fleet to Toro. The significant overhaul was driven by performance, reliability, and reassurance in the brand and dealer service in Keys Brothers who managed the deal.

For the parkland course with narrow fairways and small greens, accuracy is the key to successful play. The same rule applies for cutting these areas. It needs to be precise and exact and Course Manager Mark Cassidy knew it would be Toro that could best handle these intricacies.

Brand switch for Massereene Golf Club

Brand switch for Massereene Golf Club

“I’ve been working as a greenkeeper for 35 years and know what’s required to deliver the best results,” he says. “I know from experience that when it comes to performance Toro is what we can rely on when it comes to ensuring the best finish across the course, but it especially withstands the test in the trickier areas. We couldn’t be happier with the results.”

Trusting in the brand’s performance is equally as important as ensuring a top quality finish, and this was something the club as a whole needed to get behind.

Mark explains: “The committee was of course involved in the decision to move away from our previous supplier and bring Toro on board – everyone needed to be in agreement that this was the best route forward for the club to guarantee its success over the next five years. We had to consider the tournaments we were hosting, machinery servicing and backup and support.

“For the ISPS HANDA World Invitational for example, Toro stepped forward with loan machines for us to use in preparation for and throughout the event. We were well supported and the view from everyone was that using Toro guaranteed the immaculate presentation we needed.”

The maintenance support and customer service from Keys Brothers completed the package and the club will take advantage of a full service plan from the dealer including regular sharpenings, new blade fittings and preset checks.

“We don’t have a mechanic but by having the maintenance supplied by Keys Brothers it’s like we do. It enables us to be consistent with our records and keep on schedule. It guarantees peace of mind when it comes to health and safety too.”

The deal comprises a full cutting fleet of greens, tees, fairways and rough mowers including hybrid cutting options such as the Reelmaster 5010-H and three new Workman models in a utility vehicle refresh.

Andy Keys, Company Director for Keys Brothers, says: “Massereene is a club with big plans and aspirational goals. They didn’t want the equipment they were using holding them back. By talking to us they realised there was a way to have the quality machinery and the support they needed in a comprehensive package that brings better value for money. Now they have a fixed price for the machines and the maintenance and no unexpected bills or unwelcome surprises like they were having before.”

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Tom Curry Joins STIGA as Brand Ambassador

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Tom Curry Joins STIGA as Brand Ambassador: STIGA is delighted to announce England Rugby player Tom Curry as the brand’s newest ambassador. The partnership brings together one of rugby’s most respected and powerful players with one of Europe’s leading garden machinery brands — united by shared values of teamwork, reliability, performance, and community.

Through this exciting collaboration, Tom will be working with STIGA to explore his growing passion for gardening and test a range of innovative products designed to help him create his own “pitch-perfect lawn” at home.

Tom Curry said:

“I’m delighted to be an ambassador for STIGA. The timing of this partnership is perfect as I’m currently in the process of moving house and looking forward to spending lots of time in my garden. I can’t wait to test out STIGA’s great range of products and see what they can do. For when I’m in camp or during busy training periods, the STIGA autonomous robot mower sounds ideal!”

Tom Curry Joins STIGA as Brand Ambassador

Tom Curry Joins STIGA as Brand Ambassador

“I’ve always been passionate about recognising the importance of grassroots rugby — you need strong foundations to grow, achieve, and follow your dreams. That’s why this partnership with STIGA feels so natural. Just like rugby, great gardens start from the ground up.”

Renowned for his uncompromising tackling and relentless work rate, Tom is a player whose performances embody precision, power, and consistency — qualities that STIGA prides itself on delivering in every product.

As part of STIGA’s wider partnership with England Rugby, this collaboration with Tom reflects a shared commitment to supporting the game at every level — from grassroots clubs to the international stage. STIGA’s belief in nurturing potential and creating lasting impact mirrors the way rugby builds communities and inspires the next generation.

James Gordon, Managing Director at STIGA, added:

“We’re thrilled to welcome Tom to the STIGA family. His work ethic, reliability, and commitment to performance — both on and off the pitch — perfectly align with our values. Together, we’re championing growth, from grassroots clubs to home gardens, helping people nurture their own green spaces with pride.”

Shared Values, Shared Impact

At their core, rugby and STIGA are built on the same foundations — teamwork, reliability, performance, and community. It’s this shared spirit that helps both players and gardeners grow, thrive, and make a lasting impact

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STRI Group launches new brand

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STRI Group launches new brand: STRI Group, a global design, engineering and management consultancy, has launched a new brand following a period of growth and diversification. The group’s skills were founded within the design, management and maintenance of sports surfaces, and they continue to deliver and implement strategies for sports facilities and their surrounding infrastructure, as well as working within residential, corporate and commercial spaces.

Since setting up a construction company, Carrick Sports Construction, and adding the Environmental Protection Group to the organisation, as well as investing in their already established planning, design, maintenance, and research services, the breadth of in-house expertise perfectly positions them to handle a wide variety of sports and urban projects.

STRI Group launches new brand

STRI Group launches new brand

The group is also well-renowned for its expertise in scientific research and analysis, monitoring and compliance services, which continue to operate from independent laboratory facilities across the world, with a large research facility at their headquarters in Yorkshire and sites in Queensland and Victoria, Australia.

A number of joint ventures and partnerships adds a strong presence for the Group in the Middle East, with STRI delivering the first ever turf racetrack in Saudi Arabia for the Saudi Cup in 2020. More recently, through their joint venture Aspire Sports Turf based in Qatar, delivering the design, construction supervision and maintenance supervision of all pitches for the Qatar 2022 World Cup on behalf of the Supreme Committee for Delivery & Legacy.

The group’s new website, strigroup.com, showcases its end-to-end proposition and highlights completed projects across a range of sports and cities. This spans local government sports facilities such as the Blackpool Enterprise Zone through to elite stadia and tournaments including World Cups and the Wimbledon Championships, as well as urban greening and sustainable water management initiatives like Northern Bloc’s blue green roof in Manchester.

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Lawn Association – the brand new ‘True Range’

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Lawn Association – the brand new ‘True Range’: The Lawn Association is proud to introduce a new and exclusive, sustainable product range which will be available via their online shop from the end of May.

The ‘True Garden Range’ is a specifically designed fertiliser and soil conditioner range for domestic use. Formulated using composted food waste, this product will not only keep your plants happy and healthy but also your soils. The composted food waste, creates a stable humus, which is naturally high in organic matter, as well as rich in amino, humic, and fulvic acids and contains all the essential minerals, vitamins and N, P & K required to aid and increase the plant’s healthy growth, root development, disease resistance and overall function whilst also providing a food source for the beneficial microbes within your soils.

Lawn Association - the brand new 'True Range'

Lawn Association – the brand new ‘True Range’

Within the range are three tailored products, for specifically targeting certain areas of the garden:

• True Grass for your lawns
• True Bloom for flower beds, pots, and hanging baskets
• True Yield for the vegetable plots, fruit trees and bushes

The ‘True Garden Range’ offers a completely revolutionary and sustainable way to enhance and support all areas of your garden, including your vegetables and flowers as well as offering a truly unique lawn fertiliser for all year long care and all can be used as often as is necessary.

This exciting new sustainable product range comes in a compostable tube with a recyclable applicator and costs £16.99 per tube. See the whole True Garden Range on the Lawn Association link here: https://www.lawnassociation.org.uk/true-garden-range/ 

For more information or images please contact Francijn Suermondt at rabbitattackpr@gmail.com or on 07895184395.

Our core mission at the Lawn Association is to make accurate lawn care information readily available via our website and through our Free Membership Scheme for gardening enthusiasts. Go to the @LawnAssociation Facebook page to join the Lawn Enthusiasts Group, and get free association membership via the website, www.lawnassociation.org.uk

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