Tag Archive for: Car’s

Custom cars driving a modern approach

Custom cars driving a modern approach: The Astbury Golf Club has taken delivery of a new fleet of tailored vehicles, as it extends its partnership with Club Car, the world’s largest manufacturer of small-wheel electric vehicles.

The dozen electric Tempo cars, each fitted with a long-lasting Lithium battery, have been designed to fit with The Astbury’s approach to host the modern golfer.

Custom cars driving a modern approach

Custom cars driving a modern approach

With several accessories fitted, including dual mobile phone charging points, the vehicles are a mix of industry-leading durability and premium comfort.

The Astbury Golf Club has now partnered with Club Car for more than eight years.

Daniel Hodson, of Hodson Consultants, who has been working with The Astbury Golf Club since October 2019, said: “These new vehicles match our ethos at The Astbury – people should be playing golf to enjoy themselves.

“To push golf into the 21st Century has meant allowing people to be on their phones and these vehicles will enable them to have their devices charged all day. We are embracing the needs of modern-day life.”

The Astbury Golf Club reopened in May 2021 under new owners Faro Captial, who are investing in converting the venue into a luxury golf and lodge resort. Since then, it has welcomed 200 members and hosted 100 corporate and society events.

The development of 300 new lodges is taking place at the site and the club leased a six-seater Club Car Utility vehicle to chauffeur clients around the venue.

The course itself offers a challenge for golfers of all abilities; the Par 71 6,500-yard course has immaculate putting surfaces with subtle undulations that will test the skills of even the very best putter.

Tom Storrar, who joined The Astbury Golf Club as Director of Golf in March 2021, said: “It’s a business partnership that we have with Club Car, not just a service to customer one. Club Car vehicles are a robust product that spend their time on the course and the Lithium battery provides a long charge, which is especially beneficial.”

He also added: “The support we have received from Club Car cannot be faulted, while the after sales care and service process is unmatched.”

Club Car supplies many of the world’s leading golf destinations with its wide range of vehicles, and is an official supplier to the European Tour, the Professional Golfers’ Association (PGA) and St Andrews Links Trust.

For more information on Club Car click here.

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Club Car’s revolutionary Bluetooth technology

Club Car’s revolutionary Bluetooth technology: With the goal of creating a fun, modern entertainment experience, The Track, Meydan Golf in Dubai has implemented Club Car’s latest Visage touchscreen system with integrated Bluetooth speakers to its new fleet of Precedent golf cars.

The Troon-managed venue is the first outside of America to adopt the new technology, which allows golfers to listen to their personal music playlists, podcasts or even the radio while out on the course, without disturbing other golfers.

Club Car’s revolutionary Bluetooth technology

Club Car’s revolutionary Bluetooth technology

Club Car tailored the ground-breaking system specifically to the golf industry’s needs, using directional speakers to keep the sound within the car. The result is that other players on the course hear nothing unless they are within a few feet of the vehicle.

“The Track, Meydan Golf isn’t your ordinary golf club,” commented Thomas Rourke, General Manager of the Peter Harradine designed, fully floodlit nine-hole championship course. “Our aim is to get more people into golf, and we look to push the boundaries on how we can promote the game as a fun, modern entertainment experience. The new Visage system and its Bluetooth technology plays a big role in that.

“Golfers used to bring their own Bluetooth speakers to The Track to play music during their rounds,” he continued. “They love the new overhead sound system, giving resounding positive feedback. The pairing of devices is so effortless and it’s very intuitive to use.”

In addition to the audio capabilities, The Track, Meydan Golf is using the latest Visage system to provide golfers with traditional on-course information, such as yardages, pace-of-play and scores, along with video flyovers and pre-recorded ‘How to Play the Hole’ tips. The Connectivity solution also allows the venue to promote clubhouse, restaurant and pro shop deals, as well as relaying important messages to guests.

Thomas added: “I think this new system will be a definite game-changer where ‘resort golf’ is concerned. We believe it will encourage people’s uptake of the sport, help change current perceptions about golf being an old-fashioned and boring game, and ultimately make it a more enjoyable and fun experience.”

The Track, Meydan Golf, managed by Troon Golf, has been a Club Car client since April 2012, working closely with Hydroturf, the Ingersoll Rand brand’s leading Middle East supplier, which coordinated the implementation of the new Visage technology with very minimal downtime.

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