Tag Archive for: communications

ICL appoints Aimee Davey as Marketing Communications Manager

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ICL appoints Aimee Davey as Marketing Communications Manager: Aimee Davey joins ICL at a key point as the business moves into a busy period of campaign and product activity across its Turf and Landscape portfolio, taking on the role of Marketing Communications Manager for the UK and Ireland.

Aimee brings strong experience from the professional turf sector, having led marketing activity at GreenBest across product launches, brand development and customer communication. Her background working alongside technical and sales teams gives her a clear understanding of what turf managers and distributors need from reliable, well-structured marketing.

ICL appoints Aimee Davey as Marketing Communications Manager

ICL appoints Aimee Davey as Marketing Communications Manager

In this role, Aimee will lead all UK and Ireland marketing activity across the Turf and Landscape portfolio. Her responsibilities include campaign planning, product launches, events, PR, digital content and coordination with external agencies. She will work closely with the sales and technical teams as the business prepares for a full calendar of activity.

Ed Carter, Business Manager for the UK business, said that Aimee’s sector knowledge and practical approach make her a strong addition to the team and will support the continued development of marketing activity across the business.

Aimee said she is looking forward to joining the team and building on the strong marketing work already in place. “ICL has a clear technical foundation, and a strong programme of activity planned. I’m pleased to be joining at this point and look forward to supporting the team, our customers and our distributors.”

Aimee’s appointment follows Kevin Whitby’s move into the newly created position of International Marketing Communications Manager for Turf and Landscape, where he will focus on global communication strategy and supporting local teams.

Please contact ICL on 01473 237100 or visit www.icl-sf.co.uk or www.icl-sf.ie if you are in Ireland.

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GMA boosts commercial & communications capabilities

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GMA boosts commercial & communications capabilities: The Grounds Management Association (GMA) has welcomed two new Directors to its senior leadership team as the association embarks on a period of investment for growth.

With the support of its Chairman and board, the GMA has appointed Sarah Cunningham as Director of Commercial & Events and Andrea McMahon as the new Director of Communications. Both will play a key role in delivering the association’s strategy.

GMA boosts commercial & communications capabilities

GMA boosts commercial & communications capabilities

Sarah has spent over a decade managing large-scale trade events primarily in the media industry and within not-for-profit organisations, previously working for the association in an interim capacity to support the successful return of SALTEX in 2021. Sarah’s experience and leadership will add significant value to the team delivering the grounds care industry’s largest, must-attend trade exhibition, SALTEX, as well as helping to extend the GMA’s products and services to those operating in and with the sector.

Andrea brings multi-sector communications experience to the association having held senior communications roles in high-profile public and not-for-profit organisations, including in a membership trade association, central government departments and law enforcement organisations having previously spent over a decade in the private sector. Andrea will help the GMA to reach new audiences and raise the profile of the valuable contribution made by volunteers and professionals who makes sport possible at grassroots, amateur and elite level.

Grounds Management Association CEO, Geoff Webb says:

“We’re delighted to have Sarah and Andrea join the GMA family. They both have extensive experience in their fields and will be a great addition to the team. With almost all stands already taken and industry colleagues embracing a return to normality post-pandemic, we are seeing signs that SALTEX 2022 will be busier than the 2021 show and provide the perfect opportunity to showcase our sector, network, and celebrate those working in it. With the return of other events, like the GMA Industry Awards, we look forward to building on the success of 2021 and working towards creating a better future for the grounds care sector.”

To contact Sarah about SALTEX, awards sponsorship or other commercial opportunities, please email scunningham@thegma.org.uk.

For enquiries relating to GMA communications activity, please email Andrea at amcmahon@thegma.org.uk.

For the latest industry news visit turfmatters.co.uk/news

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