Tag Archive for: Company

ATT welcomes David Withers as Company Chairman

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ATT welcomes David Withers as Company Chairman: Following the recent announcement that Advanced Turf Technology (ATT) has been reacquired by original founder John Coleman, the company is pleased to reveal a strengthening of its leadership team with the appointment of David Withers.

A well-recognised name and face of the groundcare industry, David will be bringing decades of knowledge and experience to a new role as Co-Owner and Company Chairman.

ATT welcomes David Withers as Company Chairman

ATT welcomes David Withers as Company Chairman

David’s career began as an equipment demonstrator for Redexim before embarking a 25-year tenure with Jacobsen where he held a number of senior leadership roles including six years as President. The last eight years has seen David spearhead the ISEKI UK & Ireland business, where his proven ability to develop brands and drive sustainable growth saw the company more than double its sales.

His deep understanding of professional turf machinery, manufacturing and brand development makes him a valuable addition to the ATT strategic team at a pivotal point in its evolution.

“David’s experience, insights and leadership credentials within the sector cannot be denied” comments ATT Managing Director John Coleman. “His support and guidance will be instrumental to establishing our new manufacturing facility, re-invigorating the INFINICUT® and TMSystem™ brands back to their position as leaders in the marketplace and driving the business forward, both at home and further afield, as we embark on this next chapter.”

David added, “I am delighted to have the opportunity to work alongside John and the team as we re-establish INFINICUT® as the go-to mower for golf and sports turf applications around the world. I am looking forward to this new role and continuing to play my part in this fantastic industry of ours!”

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Bernhard and Company heads to BTME and GCSAA

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Bernhard and Company heads to BTME and GCSAA: Bernhard and Company is preparing for a major few weeks in the industry calendar, with the team set to exhibit at BTME 2026 in Harrogate, England (20-22 January) before heading to Florida, USA for the GCSAA Conference and Trade Show in Orlando (2-5 February).

Across both shows, Bernhard will spotlight the breadth of its offer, combining industry-leading grinding machinery, technology-led turf solutions, and the training and development support of the Bernhard Academy.

Bernhard and Company heads to BTME and GCSAA

Bernhard and Company heads to BTME and GCSAA

“BTME and the GCSAA Conference and Trade Show are two of the most significant events in our calendar,” said Steven Nixon, Managing Director of Bernhard and Company. “They give us the chance to meet the people behind the surfaces, demonstrate the innovation within our grinding machinery range, and show how our wider technology and education offering is supporting performance and long-term sustainability in turf.”

BTME 2026: Harrogate – Hall 5, Stand 534

At BTME, Bernhard and Company will be located in Hall 5 on Stand 534, bringing the latest in its grinding machinery portfolio to Harrogate. On stand, visitors will be able to explore Bernhard’s Express Dual reel and Anglemaster bedknife grinding machines, as well as learn more about the wider suite of solutions available through the company’s distribution network.

Bernhard will also be exhibiting SubAir Systems, alongside Soil Scout and Maya Global software, helping attendees understand how data and decision-making tools can support better surface performance, consistency, and efficiency across the seasons.

The Bernhard Academy team will also be based on the stand throughout the week, offering guidance on training pathways, workshops, and educational support for course teams looking to build skills and capability.

Alongside stand activity, the Bernhard Academy will play an exciting role in BIGGA’s Continue to Learn programme, delivering sold-out sessions at the Bernhard Academy hub at Moortown Golf Club. As part of the BTME programme, Phil Helmn of the Bernhard Academy will also deliver a three-hour class on Monday morning titled “The Art of Managing Up!”. The week will also include a seminar delivered by Phil on the Tuesday of the show, while the Academy will introduce the BIGGA Delegation for 2026 at the Bernhard Reception evening on Monday.

“BTME is a brilliant opportunity to connect education with real-world application,” said Sami Strutt, Education Director at the Bernhard Academy. “Whether it’s our Continue to Learn sessions, supporting turf teams with development opportunities, or launching the BIGGA Delegation’s journey, the focus is on helping people grow their skills and confidence.”

GCSAA Conference & Trade Show: Orlando – Stand 1949 (West Building)

Following BTME, Bernhard and Company will continue its trade show schedule in the United States at the GCSAA Conference and Trade Show, held at the Orange County Convention Center in Orlando.

Bernhard can be found on Stand 1949 in the West Building, where the team will be exhibiting once again with Soil Scout, having recently launched the Soil Scout range into the North American market.

As part of the trip, the Bernhard Academy will accompany the BIGGA Delegation to the show, where delegates will experience the educational seminars on offer, take part in site visits to high-profile Florida golf venues, and make the most of the networking opportunities available throughout GCSAA week.

Education will also play a central role at GCSAA, with Phil Helmn delivering a four-hour seminar on Tuesday 3 February titled “Budgeting! Bulletproof Financial Management”. The session is currently sold out, with additional places available via a waiting list.

“The GCSAA Conference and Trade Show is a key moment for us to spend time with superintendents and course teams, and to build on the early momentum behind the Soil Scout launch in North America,” added Steven Nixon.

For more information on Bernhard and Company, the products and solutions it will be exhibiting at both shows, and the Bernhard Academy, view links below:

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Bernhard and Company backs Soil Scout Grandmaster Programme

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Bernhard and Company backs Soil Scout Grandmaster Programme: Following its recent announcement introducing Soil Scout’s real-time underground monitoring technology to the Northern American market, Bernhard and Company is supporting the launch of Soil Scout’s new Grandmaster Programme – a global ambassador initiative designed to recognise and connect the professionals shaping the future of turf management.

The Grandmasters Programme has been created to celebrate the individuals who keep the world’s finest playing surfaces alive. The front-runners whose expertise, innovation and leadership continue to move the industry forward beneath the surface.

Bernhard and Company backs Soil Scout Grandmaster Programme

Bernhard and Company backs Soil Scout Grandmaster Programme

Rather than a traditional ambassador scheme, the programme is built around human expertise, mentorship, and shared learning, bringing together leading turf professionals from different regions into a global community. Grandmasters will plan an active role in sharing real-world insight and experience, helping to advance understanding of soil conditions, root zone health and sustainable turf practices across the industry.

Participants in the programme will commit to long-term collaboration, allowing Soil Scout to work closely with them to track data, gather insight, and amplify authentic customer voices through global channels. In return, Grandmasters will gain early access to new technology, exclusive events, and opportunities to connect with like-minded professionals worldwide.

The first four confirmed Grandmasters include:

  • Brent Downs MG, CGCS – The Otter Creek Golf Club and Harrison Lake Country Club
  • Andrew Northeim – Columbus Crew
  • Rodney McKeown – Sentosa Golf Club
  • Janne Lehto MG, CGCS – Golf Hirsala Golf

Further ambassadors are expected to be confirmed in the coming months, including representatives from leading US venues, as the programme continues to expand.

“Following our introduction of Soil Scout to the North American market, it’s exciting to see the brand launch a programme that puts people, not just technology, at the centre of progress,” said Steven Nixon, Managing Director at Bernhard and Company. “The Grandmasters Programme recognises the professionals who are shaping best practice in turf management and creates a platform for them to learn from one another on a global scale.”

Jalmari Talola, CEO of Soil Scout, said: “This programme is about recognising the people who move our industry forward. These are professionals whose knowledge, curiosity, and leadership influence not only the surfaces they manage, but the wider turf community around them. By connecting them and supporting their work with real-time underground data, we’re creating a platform for shared learning and long-term progress.”

The launch of the Grandmasters Programme reflects a shared belief between Bernhard and Company and Soil Scout that meaningful progress in turf management comes from combining data-driven insight with real-world experience, collaboration, and mentorship.

Turf professionals in Europe and North America will also have the opportunity to learn more about Soil Scout and its technology at both BTME 2026 in Harrogate, England and the 2026 GCSAA Conference and Trade Show in Florida – at which Bernhard and Company will be showcasing Soil Scout.

To find out more about Bernhard and Company’s market-leading grinding machinery and solutions, visit: www.bernhard.co.uk

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Bernhard and Company strengthens elite stadium pitches across Morocco

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Bernhard and Company strengthens elite stadium pitches across Morocco: Bernhard and Company has reinforced its position at the forefront of elite sports turf technology with the installation of SubAir Systems at three of Morocco’s most iconic football stadiums, supporting pitch performance during one of the most high-profile international tournaments on the football calendar.

SubAir Systems have now been installed at:

  • Grand Stade de Tangier – Tangier
  • Prince Moulay Abdellah Stadium – Rabat
  • Stade Mohammed V – Casablanca
Bernhard and Company strengthens elite stadium pitches across Morocco

Bernhard and Company strengthens elite stadium pitches across Morocco

The installations form part of a wider strategy by stadium operators to ensure consistent, resilient, and controllable playing surfaces, capable of performing under intense scheduling, climatic pressure and global scrutiny.

With Morocco set to host a major international football tournament, pitch performance has become a critical focus. Heavy rainfall, tight turnaround times, and high expectations from players, broadcasters, and governing bodies place significant demands on natural turf systems.

For the turf teams, drainage and moisture control have been central priorities. “Drainage is absolutely critical for us,” explained Taha Hassoune, Pitch Manager at Stade Mohammed V in Casablanca. “In the past, we’ve experienced periods where rainfall overwhelmed traditional drainage systems, and that directly impacts firmness, playability, and preparation time.”

Hassoune added: “Installing SubAir Systems has made a huge difference. By having the ability to pull moisture down and out through the rootzone, we’re encouraging deeper, more fibrous roots.”

Steve Wilson, Bernhard and Company’s Global Business Development Manager for Turf Technologies, commented: “It has been fantastic to work alongside Taha and the other pitch maintenance teams to install the SubAir Systems and see them make improvements using the technology. If the pitches in Morocco become too soft, the SubAir allows them to dry the turf and regain firmness, which is a crucial element for football tournaments.”

He added: “The world’s best stadiums are investing in SubAir because it gives them control over moisture, firmness, recovery, and consistency, exactly when it matters most. In preparation for major international tournaments, there’s no margin for error, so having the safety net of SubAir is a huge advantage.”

Alongside SubAir, the stadiums are using Soil Scout sensors (distributed by Bernhard and Company in the UK, Ireland and more recently North America) to monitor moisture and temperature levels, helping the teams understand changes within the profile to allow for proactive response.

The projects were delivered in collaboration with Sports Turf Maroc, one of Morocco’s leading pitch builders, recognised for their willingness to innovate and experiment with new technologies.

To learn more about SubAir Systems, subsurface control, head online to: https://bernhard.co.uk/products/subair/

To find out more about Bernhard and Company and its full range of product offerings, head to: https://bernhard.co.uk/

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Discover the Latest Advancements from Foley Company

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Discover the Latest Advancements from Foley Company: Foley Company is gearing up for an exciting showcase at BTME 2026, promising to turn heads with its innovative product line-up for the golf and sports turf industry. Visitors will have the opportunity to discuss the range of SALSCO advanced Gas and Electric Greens Rollers, now part of the Foley portfolio available in the UK.

BTME 2026 attendees are invited to visit Foley’s stand to experience the first-hand, a range of cylinder and bedknife grinders designed to suit every club and budget. We will be delighted to demonstrate how Foley is redefining turf maintenance with practical, time-saving innovations.

Discover the Latest Advancements from Foley Company

Discover the Latest Advancements from Foley Company

There is also the chance to see the revolutionary 642 Quick Spin Reel floor Grinder which offers a fast and user-friendly option for touch-up spin grinding between scheduled relief sessions. The advantage of the 642 is the unique roll-on roll-off floor action making it especially effective for sharpening extra wide and heavy mowers commonly used on sports fields and pitches. Please visit Stand 528 and we will be delighted to talk you through our latest products.

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