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Bernhard & Company form new partnership

Bernhard & Company form new partnership: Industry-leader in turf sharpening equipment and management solutions, Bernhard and Company, has established a new partnership with SGDC India Pvt. Ltd. which is now the company’s official distributor within India.

SGDC and Bernhard and Company share common values, with a focus on customer experience utilising cutting-edge technologies that deliver on value, innovation, and design. Formed more than a decade ago, SGDC India is the nation’s leading Golf Course Development company and offers itself as a one-stop-shop solutions provider for all golf course infrastructure and maintenance requirements.

Bernhard & Company form new partnership

Bernhard & Company form new partnership

This appointment comes as Bernhard and Company looks to ensure it can service current customers more efficiently, while also helping to increase sales through improved contact with new prospects. SGDC will be responsible for direct sales and customer relations within India and will demonstrate the knowledge and passion that Bernhard and Company possess for its grinding philosophy.

Anit Mehrotra, Director & CEO of SGDC, said: “We are delighted to establish a new working relationship with Bernhard and Company, and we are committed to taking the company’s business to the next level in India.”

Steve Wilson, Bernhard and Company Territory Manager for Pacific Asia, added: “We look forward to growing our network in India, and are proud to introduce SGDC to our network of world-class distributors who can deliver our industry-leading turf management solutions.”

Bernhard and Company grinding machines are used by more than 65 of the world’s top 100 golf courses to ensure perfect, tournament-ready playing conditions year-round, while the company’s turf management solutions and educational support are utilised at major sporting events around the globe.

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Bernhard and Company champions education

Bernhard and Company champions education: Industry-leaders in sharpening equipment and turf management solutions, Bernhard and Company, utilised innovative company assets and sales tools to champion turf education and high-tech management solutions while promoting new product technology to prospective clients at the virtual GIS (Golf Industry Show) 2021.

“We made the decision to attend the virtual show to increase product awareness and promote education within the turf industry,” commented Director of Worldwide Sales for Bernhard and Company, Steven Nixon. “A key element to business longevity and success, our aim is to help people understand the extreme benefits, both short and long-term, to sharpening their mowing equipment.”

Bernhard and Company champions education

Bernhard and Company champions education

The GIS Industry Show, operated by the GCSAA (Golf Course Superintendents Association of America), is the golf industry’s leading turf conference and trade show. As a company that sits at the forefront of education and development within the sector, the show falls perfectly in line with the values that Bernhard and Company represent.

The three-day virtual event took place in early February, with more than 9,000 attendees online, including industry experts and over 200 exhibitors. Over the course of the three days, there were more than 80 interactive education sessions with industry experts, numerous networking events, virtual booth visits, special guests, and award presentations.

Despite the virtual nature of the show, Bernhard and Company were able to demonstrate their constant strive to innovate with the latest features on their grinding machines. The company have taken the concept of sharpening and developed cutting-edge management solutions with new technology that allows turf professionals to constantly provide the very best playing surfaces. New products utilise market-leading technology such as contactless RFID (radio-frequency identification), laser surveying, intuitive touch screens, wireless handsets and remote service modules.

Available for 24-hours on each day of the show, Bernhard and Company made use of every hour of exhibiting time at their disposal. Global sales teams helped to manage the exhibition booth round the clock, allowing the company to speak to and welcome visitors from around the world, including distributors, existing customers and a raft of keen prospects.

The show also presented a great opportunity for Bernhard and Company to convey how they can help sporting venues through alternate turf management solutions, with the likes of SubAir and TurfBreeze, who were also present at the event.

“The show has been fantastic for us this year,” commented Internal Sales and Marketing Manager for Bernhard and Company, Angelique Crosnier. “With a new format it has been great to virtually meet show attendees from all over the world in a safe environment.

“The virtual show still allowed us to showcase all that we have to offer. The response from our customers, distributors, prospects and show attendees has been noticed by all our sales team members who managed the booth – these relationships are key to us,” she added.

There are 30 days of on-demand access to content from the show, so attendees can digest educational resources at their own pace.

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Foley Company pushes on in UK

Foley Company pushes on in UK: Despite the current difficulties effecting the Golf Industry globally Foley Company is still forging ahead in the UK. Impressing greenkeepers across the spectrum with the speed and versatility of the Foley range of spin & relief grinders and bed-knife grinders.

More and more are switching to Foley grinders including Open Championship venues St Andrews, Royal Liverpool and Carnoustie and other prestigious clubs such as La Grande Mare, Gerrards Cross and The Wisley.  Turf professionals have invested in the benefits that Foley grinders offer and other clubs benefit through their local dealership such as Farols, Double A Trading Co and Gibson Garden Machinery all investing in the latest Foley grinders. The most popular model’s in 2020 have been the 633 & 653 cylinder grinders with their Accu-Touch 3 Control and the 673, 661 bed-knife grinders.

Foley Company pushes on in UK

Foley Company pushes on in UK

Lani Togi St Andrews – Workshop Manager

“When it comes to saving time, the Foleys are a lot quicker than anything we’ve used before,” he began. “Previous grinders have been quite labour intensive, whereas we don’t have that issue now. The team really like using them, and if they’re happy using them, it makes it so much easier because they do a good job and we get the best results.

Craig Gilholm Royal Liverpool Course Manager

“When Ian came and introduced us to the Foley, we were already familiar with other grinders. So, discovering how great the Foley is, is a reflection on Ian. It was my confidence in him who I have known since 1998, my trust in his ability and the back-up service for the machines he sells, that really sold it to me. For us, our grinder is the most important tool in the shed and reliability is all. That is why, when we change our bottom blade grinder, we will again be looking to Foley.

Rick Hamilton La Grande Mare – Course Manager

“The main reason I choose to have Foley grinders is the principles of relief grinding. They are such excellent relief grinders, and although other manufacturers have good machines, but they don’t relief grind at the same level, and for me, that’s what it is all about,” he explained. Foley has always kept to the principles of that, and it’s something I believe is essential in maintaining a good quality reel and delivering and retaining the sharpest cut ; you have to relief grind.”

Oliver Longden – After Sales Manager for golf and turf at Farol Golf and Turf Machinery

“We had a look around at what else was available, but there was nothing comparable for what we need to do. The training function was another big plus for us. We sometimes get new technicians who haven’t used the machine before. It’s an exceptionally good feature because it shows them a step-by-step set-up and how to work it, so anyone can jump on it straight away and get going.”

Jamie Starnes – Owner and Engineer Starnes Engineering

“I was looking for something that was fully automated that would speed up the whole process, and something that could be set up quickly and easily that you can walk away from when possible to do other things and make use of the time. When I’ve used other grinders to relief grind, I’ve had to stand there and manually push and pull the machine through each individual blade whereas once the Foley is set up, you can leave it.”

A common factor behind investing in these machines was the desire for a quick high-quality automatic grind.

  1. The 633/653 are industry leading in their versatility and can complete quick touch-up spin grinds or return the reel to manufacturers specifications through relief grinding.
  2. The operation is fast and straightforward with the Accu-Reel Selector, and cylinder height stop automatically locating the reel for spin and relief grinding in one set-up.
  3. Pre-set relief angles are easily identified on the relief angle adjuster, which makes it effortless to grind the correct angles and achieve proper clearances for each reel type.

Using the optional Accu-Touch 3 Control makes this even easier. You tell the machine what you’re working on and it does the rest using pre-programmed spin speeds, relief torque and in-feeds. With or without the Accu-Touch 3, once the grinder has started, operators are free to continue with other tasks while grinding is completed.

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Bernhard and Company chooses GMS

Bernhard and Company chooses GMS: Bernhard and Company Ltd, a world leading provider of turf care solutions, has appointed GMS as its international marketing agency.

The company, headquartered in Rugby, England, supplies sharpening systems to over 65 of the world’s top 100 golf courses and over 75 of the top 100 US courses. As a leader in sports surface air movement and moisture control solutions, it also holds an exclusive license to distribute SubAir and Turfbreeze systems to golf and sports facilities across EMEA and parts of Asia.

Bernhard and Company chooses GMS

Bernhard and Company chooses GMS

“At Bernhard and Company, we have amazing partners and associated stories, most of which have not yet been told to their fullest. We’re therefore very excited to partner with such an experienced and reputable agency as GMS,” said Angelique Crosnier, Marketing and Internal Sales Manager at Bernhard and Company.

“Their stable of clients and the length of relationships speaks volumes for their service levels. We’re excited to watch our content and reach flourish under their guidance.”

Over its 150-year history, Bernhard and Company’s precision sharpening equipment and specialist guidance have played an integral role in the setup of a multitude of elite events run by the PGA Tour, European Tour and USGA.

“We’re thrilled to be activating what is an extensive brief from Bernhard and Company,” commented Sam Elder, Director at GMS.

“Through our recent discussions with them, myself and the wider team at GMS have been hugely impressed by the company’s commitment to providing exceptional products and services, but also their vow to continuously improve when it comes to sustainability, conservation and its relationship to golf course and turf maintenance.

“As undisputed pioneers and leaders in their field, we feel they’re a great fit with our other clients and we’re eager to bring their stories to life alongside their experienced team.”

The partnership, effective January 1st, 2021, sees GMS take on the role of global marketing agency for Bernhard and Company, with an emphasis on PR and content production services.

 ABOUT BERNHARD AND COMPANY

A specialist in sports turf technology, Bernhard and Company is committed to providing leading turf care solutions to golf course and pitch care specialists worldwide. From blade sharpening systems to sports surface air movement and moisture control solutions and supplementary lighting solutions, the Bernhard and Company product portfolio is focused on providing its global customer base with championship turf and world-class playability. Bernhard and Company’s turf health solutions are used at top 100 courses and famous sporting venues around the world. For more information, visit www.bernhard.co.uk.

Find Bernhard and Company on their official social media channels:

  • Twitter – @BernhardCompany
  • Facebook – Bernhard Company
  • Instagram – @BernhardCompany
  • Linkedin – Bernhard Company

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Bernhard company announcement

Bernhard company announcement: The whole world knows now of the global Corona virus crisis facing all of us. Daily news updates make it absolutely clear that business cannot continue as it has.

All employers have a duty of care to their employees, customers and suppliers. We are no different and we take this very seriously.

Bernhard company announcement

Bernhard company announcement

In line with the scientific projections and Government instructions, Bernhard and Company has come to the decision to suspend its operations with immediate effect on March 24th.

Steven Nixon, Director of Bernhard Company, explained: “Nobody knows how long this crisis will last but clearly it will become much more difficult to continue to trade for several months. However, we will keep customers and partners up to date with developments and will review the situation weekly, observing always the government’s advice.”

The unprecedented impact of Coronavirus on businesses globally is an enormous challenge. Many businesses must dramatically curtail operations. We are doing that now but with great care to safeguard our staff and the teams who work with us. In due course we will be able to share our plans for the better times that will return.

Please be patient during this extraordinary time of worry and its threats to our health and wellbeing. Thank you, our employees, customers, suppliers and partners, for your continued support. We’ll be in touch with you again soon with updates on the situation and how we are dealing with it. You’ll be kept in the loop with details of our progress.

For any queries, please contact Bernhard Company on: queries@bernhard.co.uk so we can respond as you would expect. We care deeply about all our friends and know you do too.

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Company sets golden charity goal

Company sets golden charity goal: A company which helps JCB customers to buy their machines has set itself a golden charity goal in celebration of 50 years in business.

JCB Finance – one of the biggest lenders to the UK’s construction and agricultural industry – is marking its milestone ‘birthday’ today (February 12th) with a pledge to raise £50,000 for children’s charity the NSPCC.

Company sets golden charity goal

Company sets golden charity goal

The money will be raised by a series of fundraising activities throughout 2020 – and to kick-start the campaign, JCB Finance is donating a JCB 8008 micro excavator to be auctioned online, with all proceeds going to the charity.

Set up on February 12th, 1970 under the name JCB Credit, JCB Finance has expanded massively from its humble beginnings, with JCB Chairman Lord Bamford as one of its original Directors. Today, JCB Finance provides hire purchase and leasing options for UK business customers and supports the JCB UK dealer network, facilitating the purchase of more than 250,000 new and used JCB machines over the past 50 years.

JCB Finance Managing Director Paul Jennings – who has worked for the firm for 41 years – said: “As we turn 50, we want to say a special thank you to our customers and dealers for their trust in allowing us to handle billions of pounds over the years on their behalf. Some businesses have dealt with us for three generations, which reinforces our belief that our efforts are trusted as knowledgeable partners.

“There have been radical changes to the way business is done over the past half century but the core mission of JCB Finance has remained the same: to support JCB customers with fantastic finance options with speed, efficiency and fairness.

“Throughout our history, we’ve made sure that we keep the personal touch and even with today’s digital world, we are committed to having ‘boots on the ground’. Customers can choose how we serve them, whether direct, on-line, via the JCB dealer network or our team of Specialist Managers in the field.”

Last year, JCB Finance celebrated another milestone when, for the first time in its history, the amount being lent to fund the purchase of machines broke through the £1 billion barrier. The company also won the coveted International Asset Finance Network award European Captive Finance Lessor 2019.

JCB Finance’s auction for the JCB 8008 Micro Excavator goes live for pre-registration from Wednesday, 12th February and bids can be placed online from Thursday, 12th March. Visit www.jcb-finance.co.uk to pre-register and make your bid. The winning bidder will be announced on Thursday 23rd April.

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Farol use new Foley Company Grinders

Farol use new Foley Company Grinders: Farol Golf and Turf Machinery Limited has purchased a Foley Company Accu-Pro 633 with Accu-Touch 3 Control and an Accu-Pro 661AT bedknife grinder to bolster their essential grinding operation.

Grinding is an integral part of the company’s business and is fundamental to what they offer to the golf and leisure industries. Their current relief grinder, an Accu-Master 650, has proved popular with technicians and was one of the reasons they decided to go with Foley again and continue working with ProSport UK Ltd. www.prosportukltd.com

Farol use new Foley Company Grinders

When it came time to decide on new grinders, after-sales manager for golf and turf, Oliver Longden, consulted with the technicians and appraised the Foley machines against others on the market.

“We had a look around at what else was available, but there was nothing comparable for what we need to do,” Oliver explained. “Our guys are already familiar with the Foley machines, and we’ve had a good history with our Accu-Master. We’ll continue using it alongside the Accu-Pro 633 during the peak grinding season because it still does exactly what we need it to.

“The most significant benefit with the 633 against other manufacturers is being able to relief grind correctly. We can relief grind any units without having to make massive changes to the machine, whereas with other manufacturers you must take a part off or swap something over and it all takes time.  With the Accu-Pro you can switch from 7 to 11 to whatever number of blades, easily and quickly.

“Once it’s set up everything is automated so the guys can get on with stripping down the next unit while it’s working, because you don’t have to keep coming back to it to make adjustments.

“The training function was another big plus for us. We sometimes get new technicians who haven’t used the machine before. It’s a very good feature because it shows them a step by step set-up and how to work it, so anyone can jump on it straight away and get going.”

The Accu-Pro 633 uses Accu-Touch 3 Control to fully automate spin and relief grinding. It features the automatic reel selector and cylinder height stop which automatically locates the reel for a fast and easy spin and relief grind in one quick set-up. Pre-set relief angles are easily identified on the relief angle adjuster, allowing technicians to effortlessly grind the correct angles and achieve proper clearances for each reel type.

The simplicity of operating the Accu-Pro 633 is mirrored in the Accu-Pro 661 AT bedknife grinder and was another important consideration for Oliver.

He said: “The selling point for us is that it’s a very simple and easy machine to use. We needed a machine that all the technicians with varying skill levels could use. Someone who has little experience of grinding can work just as well as someone with 20-years’ experience, and that ensures consistent quality. And again, once it’s set up and going, you can leave it to do the job and get on with other work, and that’s really the beauty of it.”

Farol recognises that when it comes to cutting, it is ultimately the blade’s that do the job. To achieve the best cut possible, they need to be sharp and restored to how they function best, which is by relief grinding them back to the original manufacturer’s own specification.

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John May Elected By Deere & Company

John May Elected By Deere & Company: The Deere & Company board of directors has elected John C May as a member of the board, effective immediately, and to the position of chief executive officer, effective November 4, 2019. May has served as Deere’s president and chief operating officer since April 2019.

“John’s record of success and proven leadership skills make him highly qualified to lead Deere and guide its success in the years ahead,” said Samuel R Allen, chairman and chief executive officer. “His experience in precision agriculture, information technology and overseas operations will be instrumental in driving the company’s digitalisation journey and extending its success in agricultural and construction equipment.”

John May Elected By Deere & Company

Allen will continue as chairman of the board of directors after he steps down from the CEO position. May becomes the 10th chief executive in the company’s 182-year history.

The 50-year-old May joined Deere in 1997 and became part of the senior management team in 2012 as president, agricultural solutions and chief information officer. Last year he was named president, worldwide agriculture & turf division, with responsibility for the Americas and Australia, the global harvesting, turf & utility and crop care platforms, and the intelligent solutions group.

Earlier in his career, May headed the company’s China operations, served as factory manager at the Dubuque (Iowa) Works, and was vice-president of the turf and utility platform.

A native of Maine, May holds a bachelor’s degree in health information management from the University of New Hampshire and a master’s degree in business administration from the University of Maine.

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Deere & Company Elect John May

Deere & Company Elect John May: Deere & Company has announced that its Board of Directors elected John C May, 49, as President, Chief Operating Officer, effective from 1st April 2019. May will be responsible for leading Deere’s efforts to maximise operational excellence throughout the company.

May has been with Deere for 22 years and joined the senior management team in 2012 as President, Agricultural Solutions and Chief Information Officer. Last year he was named President, Worldwide Agriculture & Turf Division, with responsibility for the Americas and Australia, the Global Harvesting, Turf & Utility and Crop Care Platforms, and the Intelligent Solutions Group. Earlier in his career, John headed the company’s China operations, served as factory manager at the Dubuque Works in Iowa, and was Vice President of the Turf & Utility Platform.

Deere & Company Elect John May

“John’s record of success and proven leadership skills make him highly qualified for this broader role,” said Samuel R Allen, Chairman and Chief Executive Officer. “In addition, his leadership of the company’s precision agriculture initiative and experience as chief information officer will serve him well as Deere moves ahead on its digitalisation journey.”

Deere also announced the election of three other leaders to new positions, effective from 1st April. These include:

  • Cory J Reed, 48, to the position of President, Worldwide Agriculture & Turf Division, Americas and Australia, Global Harvesting and Turf Platforms, and Ag Solutions. Reed joined the company in 1998 and most recently has been President, John Deere Financial.
  • Rajesh Kalathur, 50, to the position of President, John Deere Financial and Chief Information Officer. Since joining Deere in 1996, Kalathur has held positions in finance, business development, logistics, operations and marketing. Since 2012, he has been a member of the senior leadership team as Senior Vice President and Chief Financial Officer. He assumed the added responsibilities of Chief Information Officer in 2018.
  • Ryan D Campbell, 44, to the position of Senior Vice President, Chief Financial Officer. Campbell joined John Deere in 2007 and has held a number of management positions within the finance function. He became Vice President and Comptroller in 2016 and last year was named Deputy Financial Officer.

For more information, visit: www.JohnDeere.co.uk

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Ariens Company Announces Changes

Ariens Company Announces Changes: Ariens Company has confirmed a number of organizational changes to the international business organization, aimed at putting more focus on the specific needs of the international market in the long-term.

“As we approach a new fiscal year, we have an opportunity to assess our business structure and make adjustments as part of our continuous improvement process,” says Larry Weyers, President, Ariens Power Equipment from their Brillion, Wisconsin HQ. “Ultimately we want to give the team control to develop the right products, for the right market, at the right time.”

Ariens Company Announces Changes

In the United Kingdom, Darren Spencer has been promoted to Vice President – EMEA and Asia. Spencer will have oversight and responsibility for all operations and business within Ariens UK and Ariens Scandinavia as well as developing business within Europe, the Middle East, Africa, and Asia.

Spencer has been with Ariens Company (through the Countax acquisition) since 1990 and has held various positions within the company.  He started as a Sales Assistant, and his career path has included roles as Operations Director, Director of Aftermarket and Distribution, General Manager for Australia and most recently as European Managing Director.

The company is also reorganizing its international business to have solid line reporting relationships directly to the businesses which they support. Accordingly, this will see the leaders in areas such as the Supply Chain, HR, Operations, Sales and Marketing report directly to Spencer.

Additionally, John Horn has decided to announce his retirement at the end of the calendar year.  During this transition, John will still partner with the Ariens UK and Ariens Scandinavia team and lead sales efforts. “We congratulate John on his upcoming retirement,” says Weyers, “and thank him for his dedication and years of service with Ariens Company.”

In the Americas, Ron Marcellus has been promoted to Senior Vice President of Sales – Americas.  In this expanded role, Marcellus will assume responsibility for growing and managing sales for North America, Central America, and South America.

“I am confident that these organizational changes and promotions will continue to position us for global success for the next fiscal year and beyond,” says Weyers.

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