Keith Pelley at the GolfBIC conference: The European Tour has completed 20,000 Covid tests with just five positives since the outbreak of the pandemic. They have also spent £5 million on their health strategy.
That startling fact was revealed by European Tour CEO, Keith Pelley, speaking at the virtual GolfBic Conference.
“Our most valuable member of staff was Dr Andrew Murray, our Chief Medical Officer,” said Keith.
He also revealed how close the Tour came to having to refund money to the broadcasting companies as a result of not fulfilling its quota of events.
“At one point due to cancellations we only had eight events in 2020 with 30 events moved or cancelled and we needed to get to 32 to fulfil our broadcasting commitments.
“We did everything possible to be able to play. We introduced two UK swings in the summer and the autumn. We played at Celtic Manor twice and Cyprus twice and we played for 27 straight weeks including 23 regular Tour events. As we’d played 10 events before Covid we hit 33 and achieved our aim,” said Keith, who revealed that last year they furloughed 100 staff and laid off 60.
The 2021 season also carries its challenges with travel restrictions making moving around the world difficult, but the European Tour has recently partnered with the PGA Tour, who have taken a stake in European Tour Productions, and so the European Tour will soon be playing events in Florida.
“Last year I was petrified, but this year because we have shown how adaptable and innovative we can be I’m not remotely worried about making it work,” Keith told his on-line audience.
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