Tag Archive for: Deal

Record deal for Keys brothers in Northern Ireland

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Record deal for Keys brothers in Northern Ireland: The Kingfisher Country Estate in Northern Ireland has signed a five-year deal for a comprehensive 25-machine Toro fleet in what is Keys Brothers’ biggest agreement since becoming a Toro dealer.

Set on 220 acres of parkland just 20 minutes from Belfast, the only David Feherty and David Jones designed golf course in Ireland offers 18 holes over 7,000 yards of Championship USGA specification greens, tees and challenging fairways and is looked after by Head Greenkeeper Michael Loughran and his team of 12 staff.

Record deal for Keys brothers in Northern Ireland

Record deal for Keys brothers in Northern Ireland

“We’ve had lease deals with Toro before but usually for six or seven key pieces of machinery; this is the first time we’ve gone all-in on a full fleet,” says Michael.

So why now? “A couple of reasons,” Michael explains. “The Estate has recently been given the go ahead on a significant upgrade to the resort and it was important the course kept up with site improvements. There will be major developments on bunkers, a lot of tree work, and consistently maintaining the quality of the course is a big job as it’s fully playable all year round.”

The second reason comes down to the introduction of Keys Brothers as the country’s Toro dealer. “This was our first time working with Keys Brothers since the change in dealership and the support has been outstanding. It was evident early in the process that nothing would beat it especially as I fired over questions and issues and got solutions every time. This indication of the level of service and support we’d get was reassuring and sealed the deal especially as we were going with a full maintenance package too.”

Also contributing to the decision was having access to Toro distributor Reesink Turfcare’s National Accounts Manager David Timms: “David came to the venue a couple of times and his input was really valuable; we felt we had direct access to and the full support of Reesink and Toro.”

The deal includes pedestrian and riding mowers for all areas, five Workman utility vehicles, the ProPass topdresser, two ProForce blowers, the new TransPro for transporting the club’s existing ProCore 648 aerator, plus the installation of Toro’s myTurf Pro to optimise operation of the fleet. But are there any standout machines for Michael and the team?

“On the advice of Keys Brothers, we switched out the Reelmaster 5610-D for the Reelmaster 3575-D for the fairways. It was a simple tweak but suits the site much better. The topography of the site doesn’t have great elevation and we didn’t need all that power; in fact, what we needed is a lighter footprint and a mower that uses less fuel. The 3575 delivers us both of those things.”

The club chose four Greensmaster 1021 pedestrian mowers praised by Michael for being easy to demonstrate and use which is especially helpful when increasing staffing on projects: “It takes just half a green to master these machines” he says.

Andy Keys, Company Director at Keys Brothers, says: “While we believe this to be one of the biggest golf deals in Northern Ireland in 2024, the issues and requirements for Michael and the team were like many: they knew there were machinery tweaks they could make to address specific issues and be more efficient. This is applicable whether you’re buying one machine or a fleet.

“To bring the customer on board with maintenance too is testament to the team we’ve built which has doubled in size since last year such is the level of business we’re doing.”

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Husqvarna signs deal with DP World Tour

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Husqvarna signs deal with DP World Tour: Husqvarna, a global leader in outdoor power products and cutting-edge robotic mowers, has signed a partnership with the DP World Tour – Golf’s Global Tour – as it becomes an official partner to the Amgen Irish Open and the Betfred British Masters.

The multi-year partnership will see Husqvarna’s brand and products, including its CEORA®, Automower® 580L EPOS®, Automower® 550 EPOS® and Automower® 535 AWD EPOS® feature across on-course and digital branding, product showcases in tournament villages and hospitality platforms at the two events – which make-up part of the Tour’s iconic “Back 9”- a series of its most historic events.

Husqvarna signs deal with DP World Tour

Husqvarna signs deal with DP World Tour

Beyond the two staple tournaments, Husqvarna also becomes a Corporate Partner to the BMW International Open on the Tour’s European Swing until the end of the 2027 season, as it strengthens its footprint across the golfing landscape.

Max Hamilton, Executive Commercial Director of the DP World Tour, said: “We are delighted that Husqvarna have continued to bolster their significant investment into the game of golf with the DP World Tour. As an organisation that is at the top of its game in the field of grass maintenance, and that is already supporting many of the best clubs in Europe and across the world, it is a perfect fit for Golf’s Global Tour, where leading talent from around the world get to compete on some of the best stages in golf.”

Samantha Donnelly, Senior Marketing Manager at Husqvarna said: “As world-leaders in the space of robotic mowers, we’re committed to helping people make time for what matters through our cutting-edge innovation. Whether that’s our professional range that opens more time for greenkeepers, or our residential models, that automatically cut the lawn to perfection – great for golfers looking to spend more time with their family, or out on the course

We’re also committed to supporting the game of golf, so we’re incredibly excited to see our connection to the game growing – whether that’s through the courses we supply, or those we partner with. We’re thrilled to announce this partnership, as we take our next step in the sport.

The relationship marks Husqvarna latest commitment to the industry and future in the sport, as it builds on partnerships with some of the game’s most decorated names – including Europe’s most successful golfer and host of the Betfred British Masters, Sir Nick Faldo.

The collaboration with Husqvarna and Sir Nick Faldo looks to build a foundation for the future of golf – including course maintenance, but also for the game itself, with the brand supporting the growth of the Faldo Futures initiative via donations and beyond from May 2025.

The Faldo Futures initiative, which boasts alumni such as five-time major champion Rory McIlroy, is designed to introduce young players to the game of golf, alongside an advanced education program built to enhance their skills.

Sir Nick Faldo said: “As host of the British Masters for nearly 3 years now, it’s an event that’s close to my heart – so it’s brilliant to see Husqvarna partnering with this iconic tournament. What its technology is doing for golf courses is truly changing the game – I’ve heard firsthand how greenkeepers now have more time to spend on other areas of the course, such as the greens, which is driving a real improvement for players. Husqvarna’s support for Faldo Futures is increasingly important too – it’s an initiative that supports young golfing talent, so we’re incredibly proud of it. Having brands such as Husqvarna help foster its growth, is brilliant for the future of the game”

Husqvarna’s long history in providing golf courses with world-leading mower technology, including some of the globe’s most iconic venues, has helped revolutionize course maintenance, while helping reduce emissions and costs associated with the upkeep.

Hero innovations such as the Husqvarna CEORA™s and Automower® 550 EPOS, automatically cut back the rough and other key green spaces on the course, around the pre-planned routes mapped by the greenkeepers – opening more time to perfect the upkeep of the greens, as the brand continues to set the scene for the future of golf course maintenance.

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Reesink gold maintenance package adds to deal

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Reesink gold maintenance package adds to deal: Sittingbourne and Milton Regis Golf Club in Kent is starting afresh to cut grass well, says General Manager Steve Bootes, as it welcomes a full fleet of Toro mowers, all supported by Reesink’s ReeAssure Gold machinery maintenance package to safeguard and secure its investment. 

Steve says he and Head Greenkeeper Paul Best, had been considering Toro for several years: “Previously, we’ve leased our machinery but since the COVID price increases we knew we need to change our strategy and purchase our next fleet, but this brings in a new set of factors to consider such as machinery longevity. For that, we knew it had to be Toro.”

Reesink gold maintenance package adds to deal

Reesink gold maintenance package adds to deal

Paul picks up the story: “We needed to make the premium choice and speaking with colleagues at other clubs they reassured me from first-hand experience that Toro could be relied on; I had people telling me they have machines 16+ years old and still going strong.”

The machinery choices the club made cover all aspects that mowing the course requires and were made with the simple premise of “cutting well” says Steve: “We’re starting afresh here and the main thing we needed to get right was getting a good, consistent cut across the course – and we knew we could trust Toro to deliver.”

Paul says: “We have seven push up greens, nine old USGA greens with a much older root zone and drainage issues, and then three new free draining bench walled USGA greens; so mowers that can cope with individual challenges on a hole by hole basis and provide a consistency of cut are vital. The Greensmaster 3250 mowers excel in delivering a true cut every time. There are no marks or indentations, and the groomers don’t dig in. Even with growth regulators used and favourable weather for grass growth, the quality is always there.”

Joining two Greensmaster 3250 mowers are two Reelmaster 3575 mowers, two Reelmaster 3100 mowers and a Groundsmaster 4000.

The club expanded its deal to include Reesink’s ReeAssure Gold machinery maintenance package, about which Paul says: “We wanted the back up and support of experts in the field and that’s what Reesink’s technicians are. We’ve spread the cost and planned the monthly fee into our budget to ensure our machinery is always optimised. After five years we will come out of the plan and our fully-owned machines will be in the best possible shape for the future.”

Paul adds: “I’m 42 and have been at the club for 25 years. I know this course like the back of my hand and have built a team that best serves it and brings a positive attitude to getting the job done. The only thing missing was a quality fleet of machinery. I truly believe these machines from Toro will outsee me for retirement!”

Reesink’s Richard Wood says: “I’m delighted to welcome Sittingbourne and Milton Regis Golf Club to Toro and the Reesink support network. When it comes to machinery longevity, you’d be hard pushed to find better than Toro, and similarly when it comes to machinery maintenance there’s nothing to rival the full service, but economical option Reesink provides.”

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One Kubota Tractor extends to full partnership deal

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One Kubota Tractor extends to full partnership deal: What began as one Kubota tractor at one football complex in Eastleigh is blossoming into a prolific partnership between dealers Rod Gaskin Ltd and Hampshire FA (HFA).

In his day job as HFA Facility Operations Manager, Pete Hussey puts their Kubota L2501 to task maintaining the five natural pitches at the Stoneham Lane Complex. This positive first-hand experience puts Pete in good stead when in his other guise – conducting Pitch Power surveys to provide valuable advice and machinery recommendations to benefit hundreds of grassroots facilities in the county.

One Kubota Tractor extends to full partnership deal

One Kubota Tractor extends to full partnership deal

“Hampshire FA acquired the Stoneham Lane facility in 2020, and while I already had two other venues under my remit, this was the first with natural turf pitches to look after” explains Pete. “I started from square one, understanding what equipment we needed and working with local dealers to find the best fit for our site and our requirements. The first priority was finding the right tractor that would give us versatility, reliability and become the heart of our maintenance programme. For this, we opted for Kubota.”

Specifically, the facility purchased a 50hp Kubota L2501 with full cab and a range of additional features including cruise control and air conditioning for optimal operator comfort. “Most of the jobs we do will take a number of hours to complete so it was very important for us not just to find a tractor powerful and durable enough to use with a wide range of implements, but that would also make for a positive all-round experience for the driver.”

“In addition, we have enjoyed outstanding reliability with this tractor which is testament to the Kubota build quality and the regular servicing and maintenance conducted by the team at Rod Gaskin.”

With the successes of this partnership bearing fruit for both parties, the tie-up became official in September 2023 with Rod Gaskin Ltd announced as Hampshire FA’s official supplier of grounds machinery. Pete explains, “This gives hundreds of grassroots football clubs and now schools and local councils as well, access to a fantastic range of quality machinery from brands like Kubota with an abundance of grants and funding available via the Football Foundation. The possibilities of this scheme are very exciting and can be the difference between bringing core, basic pitches up to a good or advanced level to benefit clubs and communities alike.”

Tom Merritt-Smith, Groundcare Sales Specialist at Rod Gaskin Ltd adds, “We have a great relationship with Pete and the team at Hampshire FA and are delighted to be working in partnership with them to support the growth of grassroots football. Being sports orientated, I know the importance of maintaining football pitches to the highest possible standards. We look forward to supporting Pete, Hampshire FA and clubs in the area with quality groundcare equipment and our aftersales facility for many years to come.”

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Service from George Browns seals the deal

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Service from George Browns seals the deal: The installation of a fleet package by George Browns Limited at Links Golf Club in Cambridgeshire is proof positive that it’s sometimes about who you know, not always what you know!

Taking delivery of a fairway mower and brace of Baroness greens mowers, together with a L-1452 and G-261 from Kubota marks a first for the Newmarket-based course, with Head Greenkeeper Simon Corrigan citing that it was the outstanding service and support received from the George Browns Area Sales Manager that helped to seal the deal.

Service from George Browns seals the deal

Service from George Browns seals the deal

Simon has overseen the maintenance of the 18-hole heathland course for the last five years and is currently supported by a team of five and a vast array of equipment and implements. “Historically we’ve been quite loyal to certain brands and, like most clubs, we’ll hold onto them for a good number of years” he explains. “We had a visit from Will Montgomerie of George Browns approximately 18 months ago and it was at a time where I was looking at new machines and open to trying different makes and models.”

“Right from the start of the process, George Browns were proactive in working with me to find solutions that would work on our site. They brought lots of equipment in for us to try meaning that, by the time we made our decision, we could be confident that we’d thoroughly explored all of the options.” Simon continues, “The package was competitively priced and delivery times were good which was another big plus.”

Delivered in August 2023 was an LM551 fairway mower and two LM315 triple greens mowers from Baroness, a Kubota L-1452 compact tractor and a G-261LD ride-on mower for quick and effective cut and collect on some of the courses more delicate areas. “I hadn’t used a Baroness mower for about 20 years but as soon as we demonstrated them, we agreed that we liked the cut quality and the user-friendly controls and set-up. In terms of tractors, we have other brands, but felt the Kubota gave us comparable quality at a better price and, at 45hp, will be an incredibly versatile addition to the fleet.”

Simon explains that the service received over the last two years from Will and colleagues at George Browns has been second to none. “From bringing in all the various demonstrator units, through to answering our many questions before and after delivery, nothing has been too much trouble. We received service and spare parts packages from Baroness to keep the mowers in top-flight condition, while George Browns will continue to support us and work with us on regular servicing on the Kubota products through the ‘Kubota Care’ five-year warranty scheme. It’s been slick and simple, and we couldn’t be happier.”

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