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New Managing Director joins STIHL GB

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New Managing Director joins STIHL GB: Kay Green has today joined STIHL Great Britain as Managing Director, following the retirement of long-standing predecessor Robin Lennie in December 2020.

For the last three years, Kay has been UK and Ireland Country Manager for Hasbro UK Ltd. During her career at Hasbro, she also held a number of senior commercial roles including director level positions in both sales and marketing, and a two-year period as Nordic Country Manager in Copenhagen.

New Managing Director joins STIHL GB

New Managing Director joins STIHL GB

Kay joins a thriving and resilient STIHL GB, with the business recording over a decade of year-on-year growth and a doubling of turnover from £57m in 2008 to £125m in 2020.

Commenting on her new role, Kay said: “I’m delighted to be joining this iconic global brand and to be building on Robin’s tremendous legacy. 2020 was a record year for STIHL GB, despite the global circumstances. The business saw growth across most markets and categories thanks to the support and commitment of the STIHL Approved Dealer network and of course our professional and domestic end-users. I’m very much looking forward to meeting our partners across the industry as soon as the situation allows.

It’s a genuinely exciting time to be taking the helm at STIHL GB. We have a game-changing new range of pro cordless tools launching this year, continued investment in consumer brand-building and plans continuing apace for our sustainable new GB Headquarters in Surrey. 2021 has all the potential to be another landmark year for the brand and our customers.”

Kay is STIHL GB’s first female Managing Director and joins an ever-increasing number of women in senior positions across the global STIHL business. Kay spent her childhood growing up on a farm and is married with two teenage children.

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Toptracer appoints EMEA Sales Director

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Toptracer appoints EMEA Sales Director: Toptracer has announced the appointment of David Cederholm as the company’s new EMEA Sales Director as the business continues its global expansion.

Cederholm, who joins the company with a wealth of experience across several different industries, will be tasked with overseeing sales strategy and the overall growth of Toptracer Range across the region.

Toptracer appoints EMEA Sales Director

Toptracer appoints EMEA Sales Director

“We are delighted to welcome David to his new role at Toptracer,” commented Ben Sharpe, Toptracer President. “His experience in helping to implement technology to elevate businesses to the next level is something that really resonated with us.”

“We look forward to seeing the impact that David will have as we continue to accelerate our worldwide growth and help golf ranges and facilities turn their offerings into modern, forward-thinking entertainment destinations – and in turn, offer the tech driven experience the consumer now expects.”

A lifelong golfer currently playing off a handicap of 4, the role represents his first steps into the industry having garnered a wealth of experience leading sales strategies across sectors.

Cederholm began his career at Just Eat in 2006 as one of just four employees in the UK. He was with the company for six years, in which time orders grew from 100 a month to over a million, and saw the team grow to over 600 people. He led the sales function in the first nine of 13 eventual international market entries.

After leaving Just Eat, Cederholm started and scaled two other start-ups from day one of market entry: one in fashion, the other in automotive.

Since then, he’s worked on market expansion in the app-based taxi business and, most recently, returned to the takeaway food world with a SaaS platform that allows owners to take control of their own business and customer retention.

“The common element between these different verticals was it was all about selling change into traditional owner/operator businesses, where the introduction of technology and then user expectation drove change – something they had previously been reticent to adopt,” commented Cederholm.

“That’s something that I see as a common link with Toptracer Range, and the goals that I am aiming to implement in my new role. There’s an exciting, technology-led future for the golf and entertainment industries, and I will look to drive that forward with Toptracer Range at the forefront of the revolution.”

ABOUT TOPGOLF ENTERTAINMENT GROUP

Topgolf Entertainment Group is a global sports and entertainment community that connects people in meaningful ways through the experiences we create, the innovation we champion and the good that we do. What began as a technology that enhanced the game of golf now encompasses a range of unmatched experiences where communities can discover common ground at brand expressions including Topgolf venues, Lounge by Topgolf, Toptracer, Toptracer Range, Topgolf Swing Suite, Topgolf Studios, Topgolf Live, World Golf Tour (WGT) by Topgolf and Driving for Good.

ABOUT TOPTRACER RANGE

Toptracer Range, a brand expression from Topgolf Entertainment Group, connects communities of fans in meaningful ways by equipping driving ranges with Toptracer technology that offers an interactive and social experience that is perfect for all levels. With real-time data, players can compete in a variety of games, improve their skills or simply be introduced to the game of golf.

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Ariens’ New Director of Sales EMEAA

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Ariens’ New Director of Sales EMEAA: Ariens Company  can confirm the appointment of Jackie Williams to the role of Director of Sales EMEAA. She will be coming into the role to succeed John Horn, who will be retiring from the Ariens Company at the end of 2018. Jackie, who will report to Vice President of EMEAA, Darren Spencer, brings a wealth of experience to the company and will assume responsibility for sales and distribution of Ariens products through Ariens subsidiaries located in the U.K. and Norway, and Ariens fifty plus distribution partners worldwide. 

Jackie joins Ariens having built a successful career over twenty-five years in international sales and distribution management.

Ariens' New Director of Sales EMEAA

“We’re very pleased to have Jackie become part of the Ariens Company team,” says Darren Spencer, “she brings vast experience of multi-channel product sales and distribution across all continents, at an exciting time in the development of Ariens’ EMEAA expansion.”

Reporting in turn to Jackie will be Ariens European Sales Manager, Massimo Caner, Matt Wilson, UK Sales Manager and Scandinavia General Manager Frank Brenn. Jackie’s previous role was International Sales Director of Derwent, a division of ACCO UK Ltd, achieving year on year growth in sales and profitability. She holds post-graduate diplomas in Marketing, Export Marketing and Business Studies & Finance, and is a member of the Chartered Institute of Marketing.

Ariens Company is a family owned business that has built a reputation for engineering excellence, manufacturing Ariens products in the US since 1933. The fundamental principle driving the design of every Ariens product remains the same today: building hard-working, reliable tools that are passed on from generation to generation.

Ariens Company Limited manufactures the Countax and Westwood garden tractors. The business also distributes ECHO outdoor power tools and the Ariens lawn, garden and snow products through a network of UK dealers.

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New Greenkeeping Director At St Andrews

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New Greenkeeping Director At St Andrews: Sandy Reid has been appointed as the new director of greenkeeping at St Andrews Links. Sandy’s new role at the course, known as the ‘Home of Golf’, is one of the most prestigious roles in golf course management in the world.

An experienced figure in the greenkeeping industry, Reid will make the move from Carnoustie Golf Links where he has worked as links superintendent since 2012.

New Greenkeeping Director At St Andrews

St Andrews Links chief executive Euan Loudon said: “We are delighted to welcome Sandy to the Home of Golf. He has an outstanding track record at Carnoustie Golf Links, as evidenced by the wonderful condition of the Championship Course for the 147th Open Championship this summer.

“Sandy has a great deal of experience of operating within a multi-faceted golf venue such as ours and shares our commitment to delivering unique and memorable experiences to every golfer. He is passionate about the game of golf and is committed to delivering the highest quality results in golf course maintenance and improvements to all our courses, operations and staff.”

Reid originally hails from Blair Atholl and trained at Elmwood College in Fife before starting his career at Letham Grange. He joined Carnoustie Golf Links in 1997, becoming head greenkeeper of the Championship Course in 2005.

Mr Reid said: “I am extremely honoured and excited to be joining the hard working and dedicated team at the Home of Golf.

“St Andrews Links is the pre-eminent public golf complex in the world and I hope to play a small part in ensuring that it continues to deliver excellence to all golfers and visitors who come to the Home of Golf.”

Over the last decade St Andrews Links has continued to make major investments in its facilities and services. In addition to maintaining seven public courses, St Andrews Links is now home to three clubhouses, five shops and the Golf Academy. It employs just over 400 people in the high season with almost 230,000 rounds of golf played on the six 18-hole courses in 2017.

Reid’s appointment arose following the retirement of incumbent Gordon Moir, who has worked at the venue for more than 26 years and began his tenure as director of greenkeeping in 2000. Reid will take up his new role in December – the same month that Moir will formally retire.

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AgriArgo Appoint National Sales Director

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AgriArgo Appoint National Sales Director: Farm and groundscare tractor distributor AgriArgo UK & Ireland has expanded its management team with the new appointment of Ben Agar as Sales Director.

He joins the company based in Harworth, South Yorkshire from the UK office of a French manufacturer of light construction machinery. But before that he worked for 20 years at a global farm equipment company, half of which was spent in area sales and national marketing roles within the UK.

AgriArgo Appoint National Sales Director

Ray Spinks, AgriArgo managing director, said: “Ben comes to us with a great deal of valuable experience working across multiple farm equipment brands. He brings a fresh pair of eyes to the challenges we face in selling our products in an intensely competitive market.”

AgriArgo is the distributor of Landini and McCormick farm tractors in the United Kingdom and Ireland, supplying the machines to farmers, contractors and other rural enterprises through a network of independent local dealers.

The company’s dealers also handle Valpadana turf and groundscare four-wheel drive tractors, with all products supported by a technical services team and a parts operation that holds several million pounds worth of replacement parts to support dealers’ own stock.

Ben Agar said of his appointment: “Although I enjoyed the stimulus of working in the construction equipment market, which was new territory for me, my heart remains in agriculture and I’m genuinely excited at getting stuck into the farm machinery scene once more.

“My impression is that today’s modern Landini and McCormick tractors are underestimated in some respects; their features, performance, build quality and reliability are up there with the best, so I’m looking forward to working with AgriArgo’s dealers and area sales managers to bring these very positive characteristics to the attention of end users.”

When not encouraging farmers to get more Landini, McCormick and Valpadana tractors working on British and Irish farms, Ben enjoys time at home in Kenilworth, Warwickshire with his wife and two children, and in his role as an inspector with the Special Constabulary providing support to the local Roads Policing team.

New Sales Director At MTD

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New Sales Director At MTD: MTD have announced the appointment of Tony Whelan as the new Director of Sales and Marketing for their Specialty Turf Products division. The new role will see Tony grow the specialty turf sector of the business, working on both the golf and sports turf sectors.

Tony has worked in the industry for a number of years holding both domestic and international roles in sales and marketing, previously spending 15 years at Rain Bird.  Here he was also responsible for working with key accounts including Pebble Beach. Tony also enjoyed over 4 years as Sales Director at Jacobsen where he was involved with distribution, before taking responsibility for the running of the factory-owned stores in the US. As the Director of Sales and Marketing at MTD Specialty Turf division, he will be looking to develop the current products as well as exploring new opportunities in the market.

New Sales Director At MTD

Commenting on his appointment, Tony adds “I was approached for this position and it was the product range that really sold the job to me. I spoke to some contacts in the UK about the Cub Cadet INFINICUT® and ATT TMSystem™, as well as getting feedback on the Cub Cadet RG3 in the States, and everyone said how truly fantastic the products are. Joining a company is about more than just good products though and after spending time at the MTD facilities it was clear it operated with a good organisational culture, supported by some great individuals. Having people like John Coleman and Vinny Tarbox driving the products forward is a great plus.”

“I’m really excited to leverage my passion and understanding of the industry with a company that are investing in advanced technology and techniques to improve efficiency for the users. As the INFINICUT® brand continues to grow in the US, we’ll be looking to explore new opportunities, especially in the baseball market.”

As a self-confessed ‘golf fanatic’, Tony spends a great deal of his time away from work enjoying the sport and when not on the course he enjoys spending time with his wife and two daughters.

For more information, visit: www.cubcadetturf.com

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